180: How To Set Goals That Will Leave You More Fulfilled

In 2018, I radically changed my approach to setting goals and running my business. As we enter a New Year, I wanted to put together an episode focused on how to set goals that will leave you more fulfilled.

Instead of setting massive goals, I ask myself simple questions and make strategic changes to my business and life based on my answers. Those strategic changes led to more profit, less stress, and more personal freedom.

In this episode, both Andrew and I share a glimpse into our businesses and our personal plans for 2019.  We also offer you some straightforward questions you can use to help you set more fulfilling goals in 2019. This episode will give you a head start for 2019. Enjoy!

Episode Highlights:

• 2:09 How Austin is approaching 2019.
• 4:16 The reason Austin wants to discuss goal setting and the impact it made last year.
• 5:24 2 questions Austin is asking himself right now.
• 8:05 Andrew shares a crazy story about a client who sold his business accidentally.
• 10:14 Other questions Austin is asking himself for 2019.
• 12:05 Andrew's most important framework for this year.
• 12:23 Distinction between growth in the business vs growth in your profit.
• 13:02 The focus Austin has on working forever.
• 14:18 Andrew's framework that he wants to do this year.
• 15:48 What going all-in would mean and examples of it.
• 17:50 How to go about building a portfolio business.
• 20:48 How the cash-flow grow strategy work.
• 23:05 Main focus of a cash flow grow strategy.
• 23:41 Why Austin used cash flow grow strategy from the previous year.
• 26:53 Things Austin had seen over the last year that made a big impact on businesses.
• 28:48 Tips on a better lifestyle free from stress this 2019.

Links and Resources:

• Brand Growth Experts Membership
• Brand Growth Experts
• Foxwell Digital

Become a Member:

If you liked this episode, you’re going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.

If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Sponsor:

Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

This episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.