182: How To Make Sense of Organic & Paid Traffic Attribution

As the world of digital marketing continues to become more integrated it becomes increasingly difficult to analyze your metrics across various channels.

This is particularly true when it comes to attribution.

Late last year Facebook launched a new attribution tool that will allow you, for the first time, to easily compare data across all of your paid channels at the same time.

If you’re running ads across multiple channels, you won’t want to miss this episode. Andrew talks about the Facebook Attribution tool’s best features, how to set it up, and why you should start using it right away.

Enjoy!

Episode Highlights:

• 5:48 Facebook’s new Attribution tool: what it is and how it works.
• 7:53 Some of the common issues people run into with attribution.
• 11:58 Why you should start using the new Facebook Attribution tool.
• 15:26 How to set up the Facebook Attribution tool.
• 18:48 A big benefit of the Facebook Attribution tool? Discovering hidden profits.
• 19:30 The difference between various attribution models and the questions to ask yourself when you’re setting things up.
• 24:47 Andrew shares his advice on choosing an attribution window.
• 29:10 The dashboard you’ll see once you set up Facebook Attribution, and how to use it to start digging into your data.
• 31:38 The three most valuable things Andrew recommends looking at within the Facebook Attribution dashboard.
• 37:11 Why it’s absolutely worth your time to set up the Facebook Attribution tool.

Links And Resources:

• Book: Atomic Habits
• Brand Growth Experts
• Foxwell Digital
• [e-mail]
• iTunes

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Sponsor: Shoelace

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Sponsor: Klaviyo

Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

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