Tue, 7 January 2020
Digital agencies get a bad rap these days.
From providing inflated results to wasting time on dead-end tactics, many businesses have fired their agencies and moved things in-house.
However, agencies aren’t the enemy. You just have to understand how to build the right relationship with them, and truly integrate them with your team.
Our guest today is Susan Wenograd the CMO of digital agency Aimclear.
We talk with Susan about the shift she’s seeing in where brands are directing their paid ad spend, and the issues of attribution that are coming along with it. She talks about how to build a deeper relationship with your agency so they can bring you greater success, and her thoughts around navigating the digital landscape as things continue to change and evolve.
This episode is a must-listen whether you're a digital agency or doing digital marketing in-house for a brand.
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