326: Selling with Video Sales Letters and How to Build a Business You Actually Enjoy

If you hate what you’re doing - can you stop doing it? How can you stay engaged and keep your business ventures fun? Plus, using video sales letters for viral launches.

Andrew Drish is a good friend and we have spent countless hours talking about business, life, and relationships. So - I'm excited to bring him on the show and share one of these conversations with you. 

Andrew was behind The Foundation, which was a very successful accelerator for developers building software companies. In this episode he shares the story of how he pulled off its 7-figure launch, completely automated, with a video sales letter that went viral.

From there - Andrew shares the story of how he completely burnt out and then came back to entrepreneurship with a whole new approach.

Over the years, Andrew has extensively studied top-performing video ads (Purple Mattress, Squatty Potty, etc) and he shares his winning formula that you can apply directly to your own video creative (hint: it’s more about the script than the visuals).

This is a great interview - Andrew has a ton of insight on life and business and I’m always inspired after talking to him. I hope you are too.

Episode Highlights:

• 4:34 The impact The Artist’s Way has had on running a business
• 5:47 Learnings to make life and running a business more fun and playful
• 8:44 Why heartbreak is the best medicine
• 10:29 The power of the question “what would I do differently?”
• 13:11 The wild story of launching The Foundation while at Burning Man
• 15:26 Why Andy is now dark online and how his entrepreneurial journey has changed after burning out
• 20:16 The key priciples of Andy’s new venture
• 21:48 The nature of entrepreneurs and what a good operator is
• 22:44 How to hire and build a team based on people’s nature
• 23:35 Going from determining principles to starting a business
• 26:00 The art and science of compelling video sales letters
• 31:07 Using humor to get a sale 
• 34:42 Why text should be your priority over imagery when creating a video sales letter
• 38:08 Working with a team to create viral videos 
• 43:47 Crypto currency and it’s potential impact on societal challenges
• 48:48 Resources that have helped Andy on his “DeFi” journey 

Resources:

• Andy’s Website
• TheArtOfLove.com
• @andydrish on Twitter 
• Book: The Artist’s Way by Julia Cameron
• Book: Nature and the Human Soul by Bill Plotkin
• Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller 
• klima.com
• The Coalition
• @a_brawn on Twitter
• Review or subscribe on iTunes