354: How to Run a Community Building Challenge for Ecomm: Increase LTV, Drive Sales, and Acquire More Customers

Want to drive more sales, lower your ad costs and make your buyers into loyal customers? Run a community-building challenge for your eCommerce business. 

This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model. 

Alicia Reynoso grew her business to 8-figures before selling using this strategy and she’s sharing everything…

• How to quickly scale audience growth & business revenue
• Challenges & how they work in eComm
• Facebook groups & their value in audience building
• UGC & how to repurpose content

If you want to go deeper and get Alicia’s help building a challenge in your own business check out her training in the members.

(Not a member? Join here) 

Episode Highlights:

• 7:03 How to set goals with the intention of selling 
• 10:05 Using challenges to increase LTV by 45% 
• 13:09 Challenges for retention marketing
• 14:04 Doubling ROAS when using challenges for acquisition
• 15:53 iOS and Facebook changes: how challenges work to lower ad cost 
• 17:53 How often to run challenges 
• 21:18 Structuring an offer for your challenge 
• 27:39 Getting to know your customer better 
• 29:44 Facebook groups to have conversations with customers 
• 35:01 Tips for going live on Facebook 
• 39:56 Getting UGC from your Facebook group 
• 42:47 Content strategy for cold & warm traffic: how they different

Resources:

• Alicia’s Training: How to Build a Hyper-Engaged Community for your Ecommerce Brand with Challenges
• ChallengeMakers.com
• The Brand Growth Membership (Join today to get 7-days for $1)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes