061: Tom Schwab – Confessions Of A PPC Addict And How He Kicked The Habit

With costs always on the rise, and the "highs" from marginal success being short-lived, ecommerce companies need to moderate (maybe even eliminate) the pay per click addiction that could sink their business.

Tom Schwab is founder and owner of Goodbye Crutches, the largest online distributor of direct to patient Durable Medical Equipment focused on serving those who can’t bear weight and can’t bear crutches.

He definitely knows how to build an online business with an Inbound Strategy. Tom led the growth of Goodbye Crutches from a regional player to a national leader in under 3 years.

Tom is the leader of the eCommerce Hubspot user group, has been featured in many industry leading publications, and is often a guest expert on podcasts, radio shows, and more.

Key Takeaways from the Show

• Creating content with a purpose
• How to monopolize the keywords in your industry
• Using inbound marketing to sell any product
• Breaking down the bias against inbound marketing

Links / Resources

• Inbound for Ecommerce 
• Tom's LinkedIn 
• Goodbye Crutches
• Inbound Marketing Book 
• Tom's Twitter

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