072: Mizzen+Main's Kevin Lavelle - Experiencing The "Tim Ferriss Effect" & How To Get $1.2 Mil In Funding

The "Tim Ferriss Effect" is REAL according to Mizzen+Main's founder Kevin Lavelle. So real in fact, that sponsoring Tim's podcast has been the single greatest decision he's ever made to grow the company.

Kevin Lavelle is the founder of Mizzen+Main, which manufactures American made, moisture wicking, wrinkle free dress shirts.

Happy customers include pro athletes, successful CEO’s, and notable celebrities such as Tim Ferriss.

Mizzen and Main received $1.2 million in funding last August and Kevin says he plans to use the new funding to raise brand awareness and grow sales of Mizzen+Main clothing online, via select retail relationships and creative pop-up shops and trade shows, amongst other things.

Kevin’s joined us to tell his story and teach us what he’s learned from his experiences buying ads in Esquire, getting $1.2 million in funding, and sponsoring The Tim Ferriss show.

Key Takeaways from the Show

• What to do if you're considering raising money for your ecommerce company.
• Why the "Tim Ferriss Effect" is real and how to test the waters of podcast sponsorship to see if it makes sense for you.
• What he's doing to grow his ecommerce business to $10mil+

Links / Resources

Mizzen and Main website Kevin on Twitter Kevin's Articles on Medium Tim Ferriss Podcast

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