The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Implementing truly data driven email marketing in your ecommerce business is no easy task...until now. Ed Hallen helps ecommerce companies easily implement data driven email marketing that actually works through his platform, Klaviyo.

He is co-founder of Klaviyo, an ecommerce-focused email service provider that provides you with better email through data-drive personalization and targeting.

From powerful A/B testing to automatic analysis of conversions, Klaviyo helps you maximize the impact of your email on key metrics.

He received his MBA from MIT, worked at Google, and led product management for Applied Predictive Technologies where he the guided product and technology vision for a team of 15 engineers and consultants.

Ed has used those experiences to create one of the most robust email service providers for ecommerce businesses, one that we recommended to all of our clients.

In today's episode Ed helps us understand all components in data driven email marketing.

Key Takeaways from the Show

  • How you can market like Amazon in a one to one way.
  • Crafting your message to a customer from day 1 to day 365.
  • The 3 pillars of successful ecommerce email marketing.
  • Which email campaigns you should start with and how to do it.

     

Links / Resources

Klayvio.com

Ed Hallen on Twitter  

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Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI054_Ed_Hallen.mp3
Category:general -- posted at: 1:00am CST

Oli Gardner has seen more landing pages than anyone on the planet. As a result he has identified and mastered the 7 most important principles of conversion centered design to help you convert more visitors into paying customers.

He is the co-founder of Unbounce, an industry-leading landing page platform that allows marketers to build, publish and a/b test landing pages without IT.

With 17 years working in the field of interactive web design and development his career has taken him from small startup companies to the heights of Creative Director at the online entertainment powerhouse Bodog.

His roles ranged from Interaction Designer, to establishing and leading Bodog’s first usability team, to inspiring a team of user centered practitioners as the creative lead responsible for re-defining the vision of a billion dollar organization.

Oli is an opinionated writer and international speaker on Conversion Centered Design, and is widely respected, and feared, for gently telling it like it is when it comes to conversion optimization on landing pages.

Key Takeaways from the Show

  • 3 questions to help you identify usability problems on your pages
  • 7 principles of conversion centered design
  • The WWWH quick-start exercise to writing landing pages quickly
  • How to maximize your confirmation pages for secondary conversions

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI055_Oli_Gardner.mp3
Category:general -- posted at: 1:00am CST

Dane Golden is Vice President of Marketing and Client Services at Octoly, a YouTube brand management company where his mission is to enhance your web video ecosystem, YouTube channel, network videos.

For the last six years he has marketed, distributed, promoted, and produced online videos on platforms across the social video spectrum, creating millions of dollars in advertising and branding revenue.

Dane says that competition for your audience's time is simply too great, and says that you need to focus just as much time on audience development as you would spend on creating content. It's not enough to just have cool videos - you need great marketing, distribution and audience engagement.

Each week Dane co-hosts the top YouTube marketing advice podcast, "ReelSEO Tube Talk".

Key Takeaways from the Show

  • The 3 pillars of a successful YouTube footprint that increases revenue.
  • Why 50-90% of video views of your brand are on videos NOT created by you...so what's being said about you?
  • How to ethically steal customers from you competitors through YouTube.
  • Turning bad video product reviews into a positive while acquiring more customers at the same time.

 

Links / Resources

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI053_Dane_Golden.mp3
Category:general -- posted at: 1:00am CST

Google Adwords for ecommerce can be extremely profitable...or extremely wasteful, it just depends on what you're doing. Check out this episode with Mike Rhodes, one of the world's best Adwords experts, and improve your adwords campaigns or save a sinking ship.

Mike Rhodes is the founder of WebSavvy the largest independent AdWords-only agency in Australia.

They use data, not guesswork, to grow company profits, and if you qualify for an Adwords Account Audit, Websavvy guarantee a profit increase. Their sister company PPCsavvy offers AdWords training, courses & a lively interactive forum for you to learn more if you want to manage accounts for yourself or for clients.

Mike is often asked by Google to talk on their behalf at events & has even consulted to them on improving AdWords!

He also co-authored The Ultimate Guide to Google AdWords with Perry Marshall, now in it’s 4th edition having sold over 80,000 copies!

Happy clients include the likes of Forty Winks, Mercedes, Clark Rubber & hundreds more.

In this episode he'll dive into the specific ways in which you can get more ROI from Google Adwords for ecommerce and how to eliminate the wasted spend.

 

Topics Discussed:

  • Creating better customer experiences with Google Adwords for ecommerce
  • Using Adwords to improve your SEO
  • How to use TrueView video ads for bigger returns
  • The 10 questions to ask to help you determine the right adwords partner

 

Links / Resources:

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. C

heers,

Austin & Chad!  

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Direct download: EI052_Mike_Rhodes.mp3
Category:general -- posted at: 1:00am CST

It's no secret. Financial intelligence in ecommerce is a prerequisite for success. The question, though, is are you a pro or an amateur? And how do you know? This is an episode for both the seasoned pro and the amateur.

Joe Knight, Founder and Senior Consultant with the Business Literacy Institute, is a highly regarded finance and business literacy keynote speaker and trainer.

He trains managers and leaders at Fortune 500 companies such as GE, Comcast-NBCUniversal, Boeing, CVS Caremark, American Express, and United Technologies Corporation (UTC).

Joe’s unique ability to combine content with energy and humor make his keynote addresses resounding successes with diverse audiences including the Society for Human Resource Management (SHRM), Construction Industry Institute (CII); National Association of Broadcasters (NAB); The Association of General Contractors; and International Institute for Supply Management (ISM).

Joe is co-author of Financial Intelligence, a smart, no-nonsense business finance handbook for managers. The book has been heralded as “the Elements of Style” of finance by CFO.com. Financial Intelligence was featured in The 100 Best Business Books of All Time.

The Business Literacy Institute is dedicated to transforming all employees into business people. In today’s business environment, all employees must do more than just their job; they must actively contribute to the financial success of the company. That means everyone must understand how businesses measure success and how they themselves make an impact.  

Topics Discussed:

  • Why business business and finance pros focus on the balance sheet and amateurs focus on the income statement.
  • Why the best solution for a growing business is slowing down.
  • The differences between finance and accounting and why that matters to your company's future.
  • The dirty secret that financial professionals don't want you to know.
  • The 5 key ratios you need to check daily, weekly, and monthly to determine if your company is healthy, or if you need to jump ship.

 

Resources:

 

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Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI051_Joe_Knight.mp3
Category:general -- posted at: 1:00am CST

Jon makes it clear, Facebook's not trying to screw you when it comes to ecommerce Facebook marketing. You might be screwing yourself, though, and he teaches you how to fix it and make it an extremely profitable channel.

Jon Loomer runs the most complete online resource of advanced Facebook marketing tips and tutorials, and his site is updated on nearly a daily basis.

His site was recognized as one of Social Media Examiner's Top 10 Social Media Blogs of 2013, and in 2014 he was again named to the list but as the #1 social media marketing blog. J

on's previous experience includes VP of Strategic Marketing for the American Cancer Society and the Senior Manager of Fantasy Games for the NBA, overseeing the entire life cycle of the fantasy games product.

He’s a wizard when it comes to ecommerce Facebook marketing, and today he’s going to teach us how ecommerce companies can use Facebook marketing to help them make the jump from $1 million to $10 million+ in revenue.  

Topics Discussed

  • The number one component in successful ecommerce Facebook marketing.
  • The biggest mistakes ecommerce companies are making in their Facebook advertising.
  • Building custom audiences.
  • Understanding "Look-a-like Audiences" and how to do them right.
  • How to identify a great Facebook consultant from a bad one.
  • The ONE thing to start on today...and then a few bonus action items to implement into your ecommerce Facebook marketing system.

Topics Discussed

JonLoomer.com Jon's Twitter (@jonloomer)  

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Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI050_Jon_Loomer_REV01.mp3
Category:general -- posted at: 1:00am CST

While online world has been spending more and more money on pay per click and other means of driving traffic, SEO for ecommerce is still responsible for a significant, if not a bigger, majority of revenue and it can't be ignored.

Todd Malicoat has over 10 years of SEO consulting experience, consulting to enterprise companies like PBS.org, Thomas Industrial, and many others.

He is a renowned international speaker, speaking at conference like SES, PubCon, and Dreamforce, and more, and he’s SEO faculty chair at Market Motive, the leading curriculum publisher for online marketing training.

Todd was been named among the top 50 Most Influential Marketers byInvesp.com, and Top 40 Most Influential in Search Marketing byGSInc.co.uk. He has been cited by Inc. Magazine, The Sydney Herald, Website Magazine, The New York Post, Infoworld, and others on search, reputation management, social media, and other web related issues.

On top of all that awesomness, he also runs an offshore charter fishing boat in Miami, FL. In this episode Todd is going to help us de-mystify the ever-mysterious, and ever-changing, world of SEO for ecommerce.

Key Takeaways from the Show

  • The most important components of SEO for ecommerce
  • Using PPC to improve your SEO
  • The 3 biggest mistakes business owners make in SEO for ecommerce
  • How to determine which SEO consultant is best for you

 

Links and Resources

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI048_Todd_Malicoat.mp3
Category:general -- posted at: 1:00am CST

For any online business owner that is hesitating to make their ecommrce email funnel a high priority, this $10,000 dollar per day email funnel case study with Tim Paige should light a fire.

Tim is host of the extremely popular online business podcast “ConversionCast, the only podcast that gets to the heart of the metrics”. He is also the conversion educator over at leadpages.net, a dynamic software company that creates simple and beautiful software and web apps that allow businesses to grow large and devoted audiences.

Not only has LeadPages helped hundreds of online businesses exponentially increase leads and sales, one case study boasting $98,993 in sales, but they also practice what they preach, going from 0 to 15,000 customers in 12 months and getting a 10% email opt-in rate on their blog, double the average, by using the strategies they teach.

Tim talks with many successful online business owners to provide data-backed conversion strategies on his own show, and today he’ll chat with us about how Leadpages gets a 10% opt-in rate on their blog, what it means to the growth of their business, and how you can apply what they've done to your ecommerce email funnel.

Topics Discussed Throughout the Interview

  • Leadpages' stages of growth through email and their opt-in rate history
  • Understanding "Content Upgrades", the little trick Leadpages uses to skyrocket their email opt-in rate
  • Breaking down the $10,000 per day ecommerce email funnel
  • The final answer to the lingering content marketing debate: "Does the ROI justify content marketing in ecommerce?"

 

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI047_Tim_Paige.mp3
Category:general -- posted at: 1:00am CST

The attributes of your buyer persona are not why a customer buys, it's the situation they currently find themselves in and need your product to complete a "job." Scrap the buyer persona and apply the jobs to be done framework to your ecommerce store.

Chris Spiek is a Partner and Co-Founder at The Re-Wired Group, where he helps companies use the Jobs To Be Done (JTBD) framework to enable people to develop products that consumers love to buy and use.

He’s a technology executive with a background in Product Development & Innovation, interactive Marketing Strategy, Disruptive Innovation, Sales & Marketing Strategy, and Web Application Development Chris has been studying, refining, and applying Jobs To Be Done across a variety of industries for over 10 years including software, education, consumer-packaged-goods, healthcare, e-commerce, and more.

He has taught Jobs to be done to teams in small startups and huge Fortune 500s, including a few companies you might know, Mailchimp, Basecamp, and Intercom.

In this episode Chris teaches you how to apply the jobs to be done framework to your ecommerce store.  

Topics Discussed:

  • How the Jobs To Be Done framework contrasts with the "buyer persona"
  • Why there's no such thing as an impulse buy, and what that means to your business
  • People "higher" products for a "situation", not because of who they are
  • Using JTBD to add situational context to your online advertising
  • How to apply the Jobs To Be Done framework to your ecommerce store today, and start seeing results immediately

 

Links/Resources

Connect With Chris On Twitter (@chriscbs)

The Re-Wired Group 

Jobs To Be Done Website 

JTBD Udemy Course 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers, Austin & Chad!  

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Direct download: EI046_Chris_Spiek_REV01.mp3
Category:general -- posted at: 1:00am CST

If you own the ecosystem and the ecommerce customer experience, you'll be able to withstand the onslaught of changes on rented land like Google Adwords and Facebook.

Ken Johnson founded Manpacks with business partner Andrew Draper in 2009, and he attributes most of their success to a relentless focus on owning the ecommerce customer experience.

Manpacks is considered the first American subscription ecommerce service offering men's essentials, shipping men’s basic needs like socks, underwear, razors, and toiletries on a quarterly schedule or on demand. Their primary customers are busy guys who want to cross these things off the to-do list while discovering new, better products to use.

Manpacks has been featured in The New York Times, The Huffington Post, NPR, ESPN Radio, NBC, Maxim, The Boston Globe, Inc., and The Tampa Tribune.

Topics Discussed Throughout the Interview

  • Owning the online ecosystem and the ecommerce customer experience.
  • How Manpacks got such amazing PR when they first launched.
  • How paid acquisition is different than the other channels.
  • Why content marketing can be a mistake.
  • Expectations have changed in the market when it comes to email.
  • Assume that your customers want to hear from you.

 

Links / Resources

Ken's Twitter (@kenjonson)

Manpacks.com

Getting Real by 37 Signals (Book)  

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To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI045_Ken_Jonson.mp3
Category:general -- posted at: 1:00am CST

Ecommerce conversion optimization is tough, time-consuming, and confusing, but our conversation with Peep Laja of ConverionXL will make it easier for you.

Peep (his unusual name, to most people, is actually pronounced ‘Pep Laya’) currently runs a unique ecommerce conversion optimization marketing agency called Markitekt where they make existing sites better, and build new conversion optimized websites for clients.

He’s been featured in numerous popular marketing and online business publications including Smashing Magazine, ProBlogger, KISSmetrics and many others, and also delivers trainings and workshops on ecommerce conversion optimization and internet marketing.

Peep runs the world’s most popular ecommerce conversion optimization blog, and he says that his blog that is written for smart people. No cheesy stuff, no “how to add a background to Twitter” nor “10 useless things that waste your time” type of posts, only well-researched highly actionable content.

Topics Discussed Throughout the Interview

  • The two main levers in successful ecommerce conversion optimization
  • The right "where" and "why" questions to ask when starting out with .
  • The number one A/B split testing mistake
  • Why statistical significance is not validity.
  • Peep's step-by-step consulting process.

Links / Resources

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI044_Peep_Laja.mp3
Category:general -- posted at: 1:00am CST

Trying to hire the best growth consultant for your company can be an arduous task, but it doesn't have to be according to Graham Hunter.

Graham is Head Instructor of Growth at Tradecraft where they train smart people to succeed in traction roles at high-growth companies.

He’s been a marketing consultant at Intuit, among other brands, he’s started an agency, he’s worked at larger agencies, and he has been the first employee at a few ecommerce and software startups.

Graham has done a whole lot of consulting and he takes us through some interesting topics as we discuss the the most effective way to hire the best growth consultant for your ecommerce brand.

We like to think of Graham as our Silicon Valley correspondent, as he’s got his finger squarely on the pulse of what some of Silicon Valley's best companies are doing to grow their business.

Topics Discussed Throughout the Interview

  • Why the terms "Growth" and "Marketing" have been separated by Silicon Valley
  • Who should be your first hire and your second hire
  • The number one marketing mistake growing companies make
  • The qualities you need to look for when looking to hire the best growth consultant
  • How to identify a great growth consultant through the questions they ask

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI045_Graham_Hunter.mp3
Category:general -- posted at: 1:00am CST

In a mostly me-only world, Andrew Davis explains that creating partnerships with other brands is not only important, but necessary and extremely profitable for those who do it right.

Andrew got his start in the media business at a young age appearing in television commercials and voicing over radio spots for brands like Chevrolet, Six Flags, and McDonalds, and has also managed workshop production for Muppets From Space, Sesame Street, Bear in the Big Blue House and Elmo in Grouchland.

In 2001, Andrew co-founded Tippingpoint Labs and, for more than a decade, Andrew and his team changed the way content creators think, authentic talent is nurtured, and the way companies market their products.

He has marketed for tiny startups and Fortune 500 brands, and his novel combinations of old ideas that leverage new technology have been tapped by the Obama administration and Russian media moguls.

In 2012 Andrew released a best-selling book called “Brandscaping: Unleashing the Power of Partnerships”, which puts his common sense approach to work for you, uncovering why and how creating partnerships with other brands can dramatically boost your profits.

Today, he’s traveling the globe sharing his insight, experience, stories, and optimistic ideals through his wildly fascinating speaking engagements, guest lectures and workshops.  

Topics Discussed:

  • Tips for creating partnerships with other brands
  • Treat your content like a product
  • Who has your NEXT customer as their CURRENT customer?
  • Creating a content brand, don't create branded content
  • Don't hire a celebrity to endorse your product, create one.
  • Multiple case studies of very profitable brand partnerships

Links & Resources:

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI041_Andrew_Davis.mp3
Category:general -- posted at: 1:00am CST

If Steve Jobs' favorite book was written by the thought leader for this way of thinking, then you may want to eliminate your buyer persona and replace it with the jobs to be done framework.

In an our efforts to provide more insight into creating buyer personas for ecommerce websites, we stumbled on to an interesting couple of posts that argue that buyer personas may no longer be relevant to your business and that the jobs to be done framework (aka JTBD) might suit you better.

According to one of the most prominent "jobs to be done framework" thought leaders, Clay Christensen (author of one of Steve Jobs' top books), the framework is:

"a tool for evaluating the circumstances that arise in customers’ lives. Customers rarely make buying decisions around what the “average” customer in their category may do — but they often buy things because they find themselves with a problem they would like to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do."

More simply put, the jobs-to-be-done framework helps identify customer attitudes and characteristics by framing purchasing decisions as a choice to “hire” a product or service to do a "job" versus making assumptions about customers through buyer personas.

One of the most fascinating topics we've come across in a while, and in this episode we try to break it down while also tempting you to eliminate your buyer persona and replace it with the jobs to be done framework.  

Topics Discussed Throughout the Interview

  • Why buyer personas don't work
  • How stumbling onto this topic might completely change our own business
  • Being able to distinguish between a buyer persona and a JTBD framework
  • Real world examples of JTBD in action
  • Getting started with creating your own framework

Links / Resources:

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI040_SS_Jobs_To_Be_Done_Framework.mp3
Category:general -- posted at: 1:00am CST

Justin Winter grew his company to $20 million in 36 months through a few different ecommerce growth channels, and yet he still has one big regret.

He is the Co-founder & CEO at Diamond Candles, a bootstrapped, vertically integrated online home fragrance brand that hit a $12 million run rate in 18 months and is now well on it’s way to $20million in 36 months.

Diamond Candles was also recognized by InternetRetailer.com in 2013 as one of the 'Hot 100', which profiles select e-commerce sites that have broken new ground in some way other e-retailers can learn from.

Justin is an expert in marketing, business and product development, social media marketing, SEO, and growth hacking. He’s regularly featured in magazines like Inc Magazine, in top business forums like GrowthHacker.tv, and on top podcasts like Mixergy (and this one!).

Justin shares how he was able to achieve such massive growth with a modest initial investment and almost no paid advertising, and he’ll give us some strategies on how you can do it, too.

Topics Discussed Throughout the Interview

  • Why you need to be a specialist.
  • Creating exclusivity to generate more sales.
  • Optimizing your systems for $10 million+ growth.
  • The three ecommerce growth channels he used to hit $20 million.
  • His referral marketing campaigns.
  • Direct to consumer offline sales training to generate online sales.
  • His number one piece of advice for getting to $10 million+.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI039_Justin_Winter.mp3
Category:general -- posted at: 1:00am CST

The most successful ecommerce companies know how to retain their most profitable customers, and in this episode we give you the steps to create a best customer retention marketing plan for ecommerce.

We touched on this topic briefly in "Why Email Marketing Fails", and we felt that this topic deserved it's own episode because, according to Harvard Business Review, a 5% increase in customer retention or loyalty can boost profits by 25%-85%.

And out of the top 4 reasons customers never return to give you repeat business, number two is that they don't feel special, important, or valued.

We’re not playing tee ball anymore, so not everyone deserves an equal chance to feel valued and important, and not everyone deserves to receive the same special opportunity provided to others.

You need to create a best customer retention marketing plan for your ecommerce store and for your most profitable customers, and in this episode we'll give you the steps you need to take to start implementing today.

 

Topics Discussed Throughout the Interview

  • Some shocking statistics we found in one of our client's customer database
  • The 3 main steps to creating a best customer retention marketing plan for ecommerce
  • How to segment and analyze the customer data
  • Best customer retention marketing ideas to implement now

 

Links / Resources

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI038_SS_Best_Buyer_Marketing.mp3
Category:general -- posted at: 1:00am CST

Alex Ikonn is the founder of Luxy Hair, a 7-figure ecommerce business that was built entirely through YouTube Marketing, making them one of Shopify’s Top 10 eCommerce Stores by Revenue in 2011 and 2012.

Luxy Hair is a customer-centric hair extensions ecommerce retailer. The business was born when his wife Mimi was looking for hair extensions for their wedding, but wasn’t able to find what she was looking for. When they realized how hard it was to find good hair extensions, they knew they had stumbled on to a business opportunity.

Alex and Mimi put up $20k, mostly on credit, to get their first supply and they haven’t looked back, posting 7-figure PROFITS annually.

In addition to Luxy Hair, Alex is the co-founder of Dreamers & Creators, a marketing strategy and execution firm for the entrepreneurial enterprise, and he’s a co-founder at Intelligent Change, where they make cool products that make people happier.

In this episode Alex chats with us about his incredibly successful ecommerce YouTube profit formula.  It's a step by step process that really clarifies how to create extremely successful content marketing.

Topics Discussed Throughout the Interview:

  • The 4 steps in his ecommerce YouTube profit formula
  • How to sell to customers using video...without selling in your videos
  • Finding the balance between bad and over-produced video quality
  • Understanding your limitations in ecommerce and when it's time to bring someone else on to take you to the next level
  • His recommendations for other acquisition channels
  • The number one piece of advice he can give for ecommerce CEOs trying to get to $10mil+

Links / Resources:

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers, Austin & Chad!  

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Direct download: EI037_Alex_Ikkon.mp3
Category:general -- posted at: 1:00am CST

If you want to sell more products online, then you'll need to make your ecommerce copywriting sell to your prospects.

Ecommerce companies tend to think that because they only have to sit behind a screen, drive traffic, capture leads, and sell cool products they don't have to put in the extra time and effort into writing great, persuasive website copy and product descriptions that actually try to sell the customer.

According to KISSmetrics, quality ecommerce copywriting and product descriptions can increase ecommerce conversion rates anywhere from 30-100%.

More often than not, though, we see websites and product descriptions that provide only product specifications like size, weight, and inseam. We see descriptions that lack personality and storytelling, and worse yet, they pull the product descriptions straight from the manufacturer's website and use that for their copy.

The good news is, you don't have to hire someone to write for you. In this episode we'll cover the 8 techniques you can implement on your own today to make your ecommerce copywriting sell.  

Topics Discussed throughout the interview

  • A quick follow up on last week's episode, "The 3 Types of Buyers"
  • When you’ve written the headline you’ve spent 80 cents out of your dollar
  • The 4 "do nots" in ecommerce copywriting
  • The 4 "do's" to to make your ecommerce copywriting sell
  • One of the greatest product descriptions ever created...we promise you'll want to buy a pair without even looking at them.

 

Links / Resources

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI036_Strategy_Session_Ecommerce_Copywriting.mp3
Category:general -- posted at: 1:00am CST

Statistics show that website visitors are 64% more likely to buy a product on an ecommerce site after watching an online video, and if you don't currently use video to acquire more ecommerce customers then you're going to be left behind.

James Wedmore is one of the top video marketing experts in the business and is the founder of Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 business owners and entrepreneurs all over the country.

He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 2.5 Million times.

His mission is simple: show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money. Today he’s going to tell us how to use video to acquire more ecommerce customers for your business.

Topics Discussed throughout the interview:

  • Two types of video for ecommerce.
  • 4 key components of a great video for ecommerce.
  • Why you should care about the first 5 seconds more than anything else and what you might be missing at the end of your video.
  • The answer to your biggest question(s) about building a viral video.
  • The easiest ways to get started with video.
  • How to use video to build an ecommerce brand that competes with Amazon.

 

Links & Resources:

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, subscribe right here on your phone. 

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI035_James_Wedmore.mp3
Category:general -- posted at: 1:00am CST

In this Strategy Session we'll be talking about buyer psychology, the three types of buyers, and how to sell to them.

Here are the three main types of buyers identified by neuroeconomics experts:

15% - Spendthrifts

24% - Tightwads

61% - Average Spenders

The psychology behind each type is fascinating, and understanding each one's "buying mindset" will help you get closer to your customers, speak their language, and make more sales.

40% of people fall into wildly “irrational” categories, i.e. the spendthrifts and tightwads, which also means you're potentially missing out on a lot of sales because most ecommerce sites focus on selling to the average buyer.

Understanding these three types of buyers and how to sell to them, along with a few tweaks to your site and copy, you'll be able to capitalize on many more sales that might have otherwise been lost.

In this episode we break it all down for you so you can begin recapturing those buyers today.  

Topics Discussed Throughout the Interview

  • Breaking down the three types of buyers and how to sell to them.
  • Why evaluating what buyer you are can help you sell better on your website.
  • When to use negative emotion messaging vs positive.
  • How Dave Munson at Saddleback Leather redesigned his website for analytical buyers and the results he achieved.
  • When should focus 100% on one buyer personality vs generalizing.

 

Links & Resources

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI034_CC_Three_Types_of_Buyers.mp3
Category:general -- posted at: 1:00am CST

Matt Bailey is an online business strategy consultant with a significant amount of experience, expertise and success when it comes ecommerce site navigation optimization.

His knowledge in online business ranges far and wide and he has taught Google employees to understand Google Analytics, consulted with Experian on how to present data and presented online marketing training to both Proctor & Gamble and Johnson & Johnson, successfully dismantling the complexity of online marketing into practical, understandable concepts for everyone.

He has 20 years of online marketing experience and has consulted with companies like Google, Hilton International, Gerber Life, Experian, Disney, American Greetings, Toys R Us, and more many more.

Matt also has a passion for education and developing online marketing professionals which he does through his teaching at Market Motive, withLynda.com, as adjunct faculty at Rutgers University, and even through his book Internet Marketing: An Hour a Day.

Topics Discussed Throughout the Interview

  • Why and how to purposefully plan your ecommerce site navigation structure for most success - it includes Sales Training
  • The thinking that get’s you to 7 figures is not the thinking that gets you to 8 figures.
  • The strategy Matt uses to bring on new hires and get them to think about the job with the right perspective.
  • Mixpanel vs Google vs Kissmetrics breakdown and recommendation - The answer isn't what you'd expect
  • The most profit for dollar, but most underutilized, ecommerce marketing channel
  • Getting B-level customers to become A-level customers
  • A breakdown of the best email marketing strategy

Links/Resources:

Matt Bailey

Site Logic

AT Internet

Avinash's most important free reports for Google Analtycs  

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI033_Matt_Bailey.mp3
Category:general -- posted at: 1:00am CST

Finding and implementing the most profitable strategies to reduce abandoned carts is a recurring theme in our daily discussions.

We're always talking about it because everyone deals with it and there is a lot of misunderstanding about it. It’s also one of the most profitable places to spend your time working, so here's a quick episode on the 5 most proven (and profitable) tips to help you reduce abandoned carts.

Topics Discussed Throughout the Interview:

  • Determining your real abandonment.
  • Your abandoned cart email really isn’t good enough.
  • How to correctly set up your Google analytics for setting goals.
  • Focusing in on the welcome page.
  • Using phone numbers to reduce abandoned carts.
  • Testing the multi-step checkout.
  • Do you really need a "view cart" page?

Links & Resources

-Reduce Abandoned Carts With Amy Africa  

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI032_CC_Abandoned_Cart_Tips.mp3
Category:general -- posted at: 1:00am CST

Craig Dalton grew award-winning iPad case manufacturer DODOcase well past 7 figures very quickly by timing product launches with major events, and he teaches you how you can do the same.

DODOcase is a San Francisco-based maker of protective cases for the Apple iPad that have the look and feel of a luxury, hardcover notebook.

Their philosophy is simple, make things locally and help keep the art of bookbinding alive by adapting it to a world of tablets and e-readers.

Within just a few months of launching they were able to sell over 15,000 cases without a big budget to develop, market, and promote their products and primarily through the timing of product launches with major events.

In 2010, they entered Shopify’s “Build a Business” competition and were the grand prize winners of $100,000.

With a $680 million dollar market for iPad cases they have huge opportunity to be the number one quality brand for this segment of the carrying case market, and today Craig’s going to chat with us about what they’ve been doing to on their quest to $10million plus in revenue.

 

Topics Discussed Throughout this Interview

  • How DODOcase came into being and why predicting the trends helped them create a super successful niche.
  • Using Craigslist street teams to help them successfully get the launch they needed.
  • The power of using launches to build organic PR for products.
  • Craig’s thoughts on Shopify and why they’ve stuck with it.
  • What DODOcase does for email marketing that is working so well.
  • Social media marketing, what Craig likes and dislikes when coming up with ideas.
  • Capitalizing on the Google's launch of Google Cardboard (Craig's already sold 13,000 units) and how you can duplicate the process for your business.
  • How Craig suggests doing PR outreach (that actually works).

 

Links Mentioned

  • craig [at] dodocase.com

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

 

Follow on Twitter:

Direct download: EI031_Craig_Dalton.mp3
Category:general -- posted at: 1:00am CST

The use of native advertising in ecommerce is growing at an exponential rate, and so are the returns.

The best part about native advertising is that your competition is most likely not doing it, or doing it completely wrong, giving you the advantage if you take action now.

Native advertising in ecommerce is the future of advertising so pay attention to this episode and don't get left behind.

Topics Discussed Throughout This Interview

  • Some unbelievable native advertising statistics.
  • What exactly is native advertising and where do you find it?
  • What native advertising in ecommerce is NOT.
  • We cover some examples and how it can be effectively utilized.
  • The biggest distinction between traditional ads and native advertising.
  • How to create a successful native advertising campaign.
  • Biggest mistakes when using native advertising in ecommerce.
  • Case Studies on native advertising campaigns we've found that work.
  • How to make native advertising work in ecommerce.

Links/Resources

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers, Austin & Chad!  

Follow on Twitter:

Direct download: EI030_CC_Native_Advertising.mp3
Category:general -- posted at: 1:00am CST

Amy Africa is the CEO of EightByEight Marketing has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years.

She is one of the best web marketers today because she combines incredible direct marketing skills with proven web techniques and some contrarian ecommerce strategies, getting her hired by 92% of fortune 500 companies.

Amy has been widely published in industry magazines and e-zines. She’s an engaging, entertaining speaker, and has been featured at web conferences around the globe. Her depth of knowledge, backed by intensive field-testing and web user studies, has earned her the reputation of "a voice to be heard" on Internet topics ranging from site improvement, traffic building and SEO to analytics and email marketing.

Amy has pioneered many successful web marketing initiatives in navigation, email marketing, shopping carts and abandoned carts that are making her clients much more profitable.

The best part? She chats with us while on her private plane from the east coast to California.

Topics Discussed Throughout This Interview:

  • Start focusing on adoption to cart NOT cart abandonment.
  • Why you need to stop focusing on selling only online, start incorporating the phone to help online sales. It’s all about finding the easiest ways to create the largest profit.
  • Sell where people want to be sold.
  • Understand why and begin to implement the mobile to desktop shopping cart transfer.
  • The importance of navigation.
  • Why you can't treat mobile and tablets as the same thing when analyzing your business and customers.
  • The "buy or die" abandon cart email strategy.
  • The biggest ecommerce problem to avoid in 2014.
  • Why conversion rate is an overrated metric and what metrics you should be focusing on.
  • The type of emails that are working best for Amy’s clients.
  • The 4 types of triggered email sequences to implement for the best results.
  • How to find the "rat stuck in your snake".
  • Using search on your site to help you sell more - "search is indicative of propensity to buy".
  • Be willing to "sell your soul to the devil" to capture emails.
  • Why you need to email more and ride out the "unsubscribe wave".
  • Work your navigation like crazy.
  • Creating a shopping cart that is user-based, not one-size fits all.
  • Focus on evolutionary, not revolutionary when it comes to your site.

 

Links/Resources:

  • AmyAfrica.com
  • EightbyEight.com
  • info [at] amyafrica.com

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

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Direct download: EI029_Amy_Africa_Long_Intro_Bleeped.mp3
Category:general -- posted at: 1:00am CST

We've all done it at some point so no gets a free pass, but it's time for you, once and for all, to stop copying your competitors!

Jeff Bezos once said,"Don't focus on the competition, they'll never give you money."

We know that many listeners, including ourselves, have at one point copied some of our competitors website navigation, their design, copy, conversion tactics, and maybe even their business model.

In this conversation we're going to provide you with some of the most important reasons, and some very concrete examples, as to why you need to stop copying your competitors...and what you should be copying instead. Give it a listen to the end and you'll know what we mean.

Topics Discussed Throughout This Interveiw:

  • Why you need to stop copying your competitors - Even if it's "Nasty Gal" it might not be useful.
  • Examples of copying gone wrong.
  • The importance of data when copying.
  • When is it okay to copy.
  • Two solutions to help you stop copying your competitors
  • "Innovation makes the world a better place!"

Links/Resources:

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI028_CC_Stop_Copying_Your_Competitors_New_Intro.mp3
Category:general -- posted at: 1:00am CST

While Analytics packages tell you what people are doing on your website, Qualaroo can tell you why they are doing it by capturing qualitative and voice of customer data. Or even more important, why they aren't doing something.

Sean Ellis’ is the CEO and co-founder of Qualaroo Insights, a qualitative insights solution triggered by onsite user behavior to collect visitor intelligence for driving faster conversion rate optimization.

Qualaroo is used by major companies like Shopify, Yahoo, Vimeo, Groupon, and intuit to help them gain better “voice of the customer” (VOC) intelligence that they can’t get from their analytics tool.

Additionally, Sean has been a marketing executive for huge companies like Dropbox, Eventbrite, and LogMeIn, he’s currently an advisor to Kissmetrics, and he runs a very popular marketing blog and community for startups called Growth Hackers.

In this episode Sean talks to us about how you can use qualitative insights to convert more of your visitors into paying customers, and how one of his experiments resulted in a 300% boost thanks to VOC.

 

Topics Discussed Throughout This Interview:

  • What qualitative and voice of customer data means to ecommerce companies.
  • Test 10 different ideas for one answer, but can get that answer via voice of customer.
  • What is Growth Hacking and why does it matter?
  • Growth hacking for physical product businesses.
  • Sean’s experience as the first marketing hire at Dropbox (and why they grew so quickly).
  • Effective referral marketing and how to translate it to ecommerce.
  • 300% increase in conversion thanks to voice of customer/qualitative.

 

Links/Resources:

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI027_Sean_Ellis.mp3
Category:general -- posted at: 1:00am CST

If you advertise and sell in a newspaper does that make you a "newspaper business"? No. That also means you are not an online business just because you advertise and sell online.

In this episode we'll discuss the 3 reasons why you're not an online business, balancing your online acquisition channels AND your online / offline channels and the dangers of not doing so, and how you can start taking your marketing offline to sell more online.

Topics Discussed Throughout This Interview

  • 3 reasons why you're not an online business
  • The three M's in marketing
  • Balancing your online acquisition channels AND your online / offline acquisitions channels - and the dangers of not balancing between the two.
  • Examples of over-reliance on acquisition channels.
  • Finding your customers where they hang out.
  • Driving online sales with offline promotions
  • Referral programs
  • Email collecting
  • Plus much more

 

Links/Resources

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI026_CC_Why_Youre_NOT_An_Online_Business.mp3
Category:general -- posted at: 1:00am CST

Crowdsourcing in ecommerce isn't exactly a new thing, but Jake Nickell of Threadless is credited with starting the trend, a trend that helped his company hit $30 million plus.

Jake co-founded Threadless in 2000, a company based out of Chicago that combines an online community of artists and an eCommerce website.

He started Threadless with just $1,000 of his own money and has since seen revenues go from $1.5 million in 2004, $6.5 million in 2006, and the most recent estimate puts revenues as high as $30 million in 2011.

Each week, about 1,000 designs are submitted online and are put to a public vote. After further review and some additional scoring and feedback, 10 designs are chosen, printed on clothing and other products, and then sold worldwide through the online store, selling about 120,000 t-shirts per month.

Jake made “crowdsourcing” an essential part of the business plan (even though he doesn't use the term any more because of the way it is now perceived), building a thriving community that consists of 2.5 million+ members that have helped him build his business from a $1,000 startup to a $30million dollar behemoth.

In this episode he’s going to talk to us today about his online path to $30million+.

Topics Discussed Throughout This Interview

  • Becoming the "Coolest Dude On Earth"....seriously, Google that phrase. He ranks #1.
  • How the idea of Threadless came about.
  • Using crowdsourcing in ecommerce to hit $30 million+
  • His focus on partnerships and how it's helping his company.
  • Going 8 years without spending even a penny on advertising.
  • The other ideas that failed while Threadless survived and thrived and what he learned from those experiences.
  • Why Jake is focusing on what Threadless does best and sticking with those.
  • Why he no longer likes or uses the term crowd-sourcing to describe his business model.
  • His take on creating experiences for customers.
  • What Jake would do differently if he started Threadless again today.

 

Links/Resources:

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI025_Jake_Nickell.mp3
Category:general -- posted at: 1:00am CST

There are a lot of reasons why email marketing fails. The question is, which is the reason why yours is failing?

Bad copy, uninteresting subject lines, failing to standout, not providing value are just some of the reasons why email marketing fails, and there are 4 kinds of bad online business emailers that only make the problem worse.

When done right, though, email marketing can have a huge positive brand and financial impact on your business. We've seen some companies implement great email marketing strategies where a majority of their emails get 10x the open rates and click-thru rates from their email community when compared to their competitors. The financial difference can be just as astounding.

In this episode we'll talk about why email marketing fails and what you what you need to do to find success with your email and increase the bottom-line.

 

Topics Discussed Throughout This Interview

  • The 7-8 main reasons why email marketing fails.
  • The different type of email failure profiles (the hammer, the discounter, the scattershot, the scaredy cat) You don’t want to be one of these.
  • The #1 mistake people are making with email marketing. Here's a hint: Segmentation.
  • How to make more sales by providing relevant offers.
  • The value of defining your best customers.
  • What can you learn from brick and mortar stores?
  • Why you should treat email like a direct mail campaign.
  • Break down of time to purchase data.
  • The number one reason email campaigns fail - Segmentation

 

Links Mentioned

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI024_Candid_Conversation_Why_Email_Marketing_Fails.mp3
Category:general -- posted at: 1:00am CST

Chris Goward, the Founder and CEO of Wider Funnel, is one of the world’s leading experts in website and ecommerce conversion rate optimization.

His company helps clients like Google, Electronic Arts, Iron Mountain, Magento, BuildDirect.com, and many others lift online results by up to 400% for lead generation, ecommerce, and affiliate companies by using the LIFT Model and the Kaizen Method.

Chris has presented on website and ecommerce conversion rate optimization at 100+ events in 30+ cities globally, including conferences like Search Engine Strategies, Search Marketing Expo, European Conversion Summit, and much more. He’s also been invited to speak on behalf of companies such as Google, Magento, Citrix, MarketingProfs, Unbounce and Optimizely.

In 2013, Chris authored “You Should Test That!“, his Amazon best-selling book that shows how leading companies are using marketing optimization techniques to dramatically lift their website revenue, and it’s recommended by highly-acclaimed thought leaders like Avinash Kaushik (also a guest on this show), Neil Patel, and executives from Microsoft, Dell, and Google.

In this episode Chris talks to us about ecommerce conversion rate optimization for companies looking to go from $1 million to $10 million in revenue.

Topics Discussed throughout this interview

  • How Chris developed WiderFunnel.com in 2007 before website and ecommerce conversion rate optimization was a common focus.
  • A high-level view of the 6 conversion factors you must pay attention to, a process called the LIFT Model - (we break down these 6 parts in the interview).
  • The strategic framework for approaching ecommerce conversion rate optimization called the Kaizen Method.
  • Radical site redesign vs Evolutionary site redesign.
  • Best ways to collect qualitative data.
  • Why we need to care about mobile and how to think about it from a ecommerce conversion rate optimization mindset.
  • How to decide between a responsive or dedicated mobile site.
  • Every business should have an ecommerce conversion rate optimization plan. If you don't you’re losing money and profits.
  • The one action Chris suggests you take today to turn more visitors into paying customers.

 

Links Mentioned

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

Follow on Twitter:  

 

Direct download: EI022_Chris_Goward.mp3
Category:general -- posted at: 1:00am CST

Before starting this show make sure to check out part 1 where we talk about the first 2 steps in this 5-step bulletproof ecommerce sales funnel.

Funnel’s are extremely exciting to talk about because after you're done building a bulletproof ecommerce sales funnel you can often see 2, 5 or even 10x growth. In this episode we talk about the remaining three pieces of building a bulletproof ecommerce sales funnel and what that will mean to the growth of your business.

We'll also walk you through an example of exactly how to set this up for your business. It’s great to hear conceptually but this real life example will give you the steps necessary to implement this funnel for your business.

Topics Discussed Throughout This Interview

  • Why your core offer might not be the place you make your most profit
  • What McDonalds can teach you about building a bulletproof ecommerce sales funnel
  • You don’t have to live and die on the profits of a core offering
  • How to increase number of transactions per customer
  • A real example of a start to finish bulletproof ecommerce sales funnel

 

Links Mentioned:

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI022_Candid_Conversation_Bulletproof_eCommerce_Sales_Funnel_Part_2.mp3
Category:general -- posted at: 1:00am CST

Andy Forch and Richard Greiner are the co-founders of Huckberry, an online shop, journal and brand discovery site for guys with taste.

Their focus at Huckberry is to inspire their readers to lead more active, adventurous, and thoughtful lives while providing cool gear with inspiring stories and at insiders' prices.

They've built a large community of loyal followers where 40% of their visitors return to their site more than 10x per month and their email open and click thru rates are 5-10x the industry average.

A big reason for their success is that they're using partnerships as an ecommerce growth channel while building build their community, and in this episode we’re going to get some more insight into how they do this and what it's meant for the growth of their business.

Topics Discussed Throughout This Interview

  • The “why” behind Andy and Richard's Huckberry community
  • How they’re consistently getting 10x better engagement rates than anyone else in ecommerce
  • How they're using partnerships as an ecommerce growth channel
  • Huckberry's evolution and acquisition layer breakdown
  • Huckberry's best customer acquisition strategies today
  • The #1 mistake you have to avoid in business
  • The incredibly valuable meaning behind "make your first pancake" in online business

 

Links/Resources:

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

 

Direct download: EI021_Andy_Forch.mp3
Category:general -- posted at: 1:00am CST

Today we're going to discuss how to build an online community for your ecommerce store, with special guest Andrew Youderian from eCommerceFuel.

Andrew has built an incredible community of ecommerce store owners that drives his business, and he discusses with us why it is necessary for the success of your online business and how you can do it, too.

We will walk through several examples of companies that are doing this well and take you through some specific action steps on how to build an online community for you ecommerce store starting today.

Topics Discussed Throughout This Interview

  • Examples of companies building great online communities around their business
  • The importance of personal touch, including personally emailing every new subscriber while you still can
  • Who creates the community and how do you manage that?
  • What can you learn from Red Bull about building a community
  • The basics of getting started with communities for your business (here's a hint, start small)
  • Why all good brands have an enemy
  • How to build an online community using live events

 

Links Mentioned:

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Direct download: EI020_Candid_Conversation_Andrew_Youderian.mp3
Category:general -- posted at: 1:00am CST

Dave Munson is founder and CEO of Saddleback Leather where his number one priority is creating the most authentic brand experience for his site's visitors and customers.

Saddleback leather is an ecommerce company that designs and produces the perfect leather bag and other full grain leather goods, products that won't tear, has zippers or buttons wouldn’t break, and products that could withstand a beating or two.

The idea for his product and company came to him while he participated in a real Mexican bullfight, and he began to build his company while living in a drab $100 a month Juarez, Mexico apartment.

He’s so confident in his products that he provides a 100-year warranty, and guarantees that your family will fight over who gets it long after you’re dead.

Today he’s going to tell us his story on how he took his small practical idea and turned into an ecommerce machine through his relentless focus on creating an authentic brand experience (just watch some of his videos!).

 

Topics Discussed Throughout This Interview:

  • How his participation in a Mexican Bullfight inspired his company
  • His Journey from bootstrapped business to a wildly successful online store
  • Creating a truly authentic brand experience for your site's visitors and customers
  • How David defines his brand and what that means for him and his employees on a daily basis
  • Why his site provides links to his top competitors and what that means for his business
  • The balance between an emotional and logical feel to a website and what it means for his conversions
  • What generosity has done for his company and his life and why you should do it to

Topics Discussed Throughout This Interview:

  • How his participation in a Mexican Bullfight inspired his company
  • His Journey from bootstrapped business to a wildly successful online store
  • Creating a truly authentic brand experience for your site's visitors and customers
  • How David defines his brand and what that means for him and his employees on a daily basis
  • Why his site provides links to his top competitors and what that means for his business
  • The balance between an emotional and logical feel to a website and what it means for his conversions
  • What generosity has done for his company and his life and why you should do it to

 

Links and Resources Mentioned:

  • Connect with Dave - dave [at] saddlebackleather.com

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Direct download: EI019_David_Munson.mp3
Category:general -- posted at: 1:00am CST

Amazon can crush your business with better customer acquisition, faster shipping, cheaper shipping, easy returns, and many other things that you probably don't even know about.

In addition to having a solid brand, you have to be able to acquire customers and be able to take them through a bulletproof eCommerce sales funnel. Whoever is willing and able to spend the most money to acquire customers and successfully converts them, wins in their niche.

There are five steps in a bulletproof eCommerce sales funnel, and in this episode we’re going to be talking about the first two, and arguably the most important, steps that companies like McDonald’s, Starbucks, and Amazon use to crush their competition.

Why only the first two steps?

Well, because they’re the most important steps of a bulletproof eCommerce sales funnel, yet most ecommerce companies aren’t executing these two steps and they’re missing out on the ability to convert more customers cheaper and faster than everybody else, which means they’re also missing out on a ton of potential long-term revenue.

 

Topics Discussed Throughout This Interview

  • The Five Steps in a Bulletproof eCommerce Sales Funnel
  • Lead Magnet Definition, Importance of, and Highest Converting Examples
  • Definition, Importance, an Examples of the Most Underutilized (But Most Important) Step in a Bulletproof eCommerce Sales Funnel: The Tripwire
  • Why Your Losing Out On Boatloads of Revenue if You're Not Executing These Two Steps

 

Links and Resources Mentioned

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher! Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!

Direct download: EI018_Candid_Conversation_Lead_Magnet_and_Tripwire.mp3
Category:general -- posted at: 1:00am CST

Avinash Kaushik is a best selling author of two books on web analytics; Google's digital evangelist; and co-founder of Market Motive, the leading curriculum publisher of online marketing training. He writes regularly on analytics, startups, and business building on his blog Occam's Razor.

The way people imagine possibilities in the world is very finite, his job is to work with some of the largest companies on the planet to help them imagine possibilities for commerce, influence, and relationships by leveraging the power of digital and by building new frameworks and ideas for engaging customers.

He has won multiple awards for analytics, including Most Influential Industry Contributor from the Web Analytics Association.

Avinash speaks at many conferences throughout year including Search Engine Strategies, at major universities like Stanford, and he speaks at huge corporations such as IBM, Toyota, Google, and more.

He puts a common sense framework around the often-frenetic world of web analytics and today he's going to help us understand that framework as it pertains to ecommerce.

Topics Discussed Throughout This Interview

  • The two things you need to focus when growing your ecommerce company to $10 million plus
  • Optimizing your site for the entire journey; what that means and how to do it
  • Getting started with the Digital Marketing and Measurement Model
  • The difference between between a large and small business and when it comes to data analysis
  • Giving your visitors the Fours Seasons Hotel experience at a fraction of the cost
  • Plus a lot more!

 

Links and Resources Mentioned

 

Follow on Twitter:

Follow @chadvanags

Follow @a_brawn

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we're very grateful for them. We do read all of the reviews and we'll answer your questions or comments on future episodes. Cheers, Austin & Chad!

Direct download: EI017_-_Avinash_Kaushik_Googles_Digital_Marketing_Evangelist.mp3
Category:general -- posted at: 1:00am CST

There has been quite a debate in the past few years when it comes the email opt in practices. In this episode we will cover the pros and cons of both the double and the single opt in as it pertains to ecommerce.

We will also comapre a few different email providers, explain why some email providers strongly encourage the double opt in, and we go over a case study that breaks down the numbers when choosing one opt in style over the other.

Topics Discussed Throughout This Interview

  • Overview of Double, Single, and Confirmed Opt Ins
  • Why email marketing providers encourage double opt in
  • Email provider comparisons
  • Pros and cons of both single opt in and double opt in
  • Statistical breakdown of advantages/disadvantages of double/single opt in
  • Differences between hard and soft bounces
  • What you option you should choose
  • Plus a lot more!

Links and Resources Mentioned

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we are very grateful for them.

We do read all of the reviews and we will answer your questions or comments on future episodes.

Cheers, Austin & Chad!

Direct download: EI016_-_Candid_Conversation_Double_vs._Single_Opt_In.mp3
Category:general -- posted at: 1:00am CST

Eric Bandholz and his team launch Beardbrand on January 28th, 2013 with only 3 products and no established sales. They have since grown from $1000 in sales per month to now generating over $120,000 per month in sales.

Beardbrand a company that provides the tools and strategies men need to take care of their beautiful beards.

Their products are of the highest quality and made from all natural ingredients. They are designed for men who find value in quality, service, and experience and they are for men that are passionate about life.

Simply put, Beardbrand provides Style for the Urban Beardsmen.

Eric attests that Beardbrands success comes from his focus on building a community-based ecommerce site and that you should consider building one, too.

Topics Discussed Throughout This Interview

  • How he built a community of loyal followers before having a product to sell.
  • His path from $1k per month in sales to $120k per month in less than 18 months.
  • Why content creation is his number priority and why it should be your number one priority as well.
  • What types of content he puts the most focus on.
  • How you can start building a community-based ecommerce site today.
  • Plus a lot more!

Links and Resources Mentioned

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers, Austin & Chad!

 

Direct download: EI015_-_Eric_Bandholz_Beardbrand.mp3
Category:general -- posted at: 1:00am CST

This Candid Conversation is an overview on how you can begin structuring your ecommerce analytics account in a way that will save you from the oncoming flood of data that is produced by your analytics account, and, more importantly, how you can use that data to significantly increase profits and even save you thousands of dollars and hours of time on bad marketing campaigns.

We'll take you through the 5 step process of creating structure around your analytics data that covers the most important areas of acquisition, behavior, and outcomes.

Topics Discussed Throughout This Interview

  • The right way to look at Google Analytics for Ecommerce
  • The most important step in getting started with Google Analytics for Ecommerce
  • Why your data is actually the second most important thing
  • Sample insights of actual client analysis
  • The 3 buckets, or categories, your analysis must cover
  • The 5 steps to creating your first Digital Marketing & Measurement Model
  • Plus a lot more!

 

Links and Resources Mentioned

 

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher! Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!

Direct download: EI014_-_Candid_Conversation_DM3.mp3
Category:general -- posted at: 1:00am CST

Ezra Firestone is a partner and head of digital marketing for BOOM! by Cindy Joseph, a cosmetic line designed from women of every generation. Hes also the founder and creative director of Smart Marketer, a site packed to gills with information for do-it-yourself entrepreneurs.

Most importantly, hes an ecommerce business owner just like you, running 6-figure drop shipping businesses, seven-figure manufacturing and importing businesses, and he has multiple physical products ecommerce stores.

Hes a world-renowned leader in Ecommerce and hes the first person the big boys reach out to when looking for the latest and greatest trends that are happening in ecommerce.

Direct download: EI013_-_Ezra_Firestone_Smart_Marketer.mp3
Category:general -- posted at: 1:00am CST

In this episode we talk about a simple little lead capture and email sequence you can use to get your prospects to convert in the first 48 hours, even if they are leaving your website.

Here is the 4 step process we use for lots of clients, getting upwards of a 5.7% conversion rate on visitors who were leaving their site and how you can start implementing today.

Topics Discussed:

  • Actual results current clients are getting from this simple system
  • Creating an irresistble offer
  • Getting visitors to opt-in to your sequence
  • Setting up the email campaign
  • Segmenting your list
  • Plus a lot more!

 

Direct download: EI012_-_Candid_Conversation_Email_Marketing.mp3
Category:general -- posted at: 1:00am CST

Steve Chou is the founder of Bumblebee Linens, an e-commerce site that sells handkerchiefs and linens for special occasions. Steve and his wife started this store so that his wife could quit her job to stay home with their first child. They were able to take their store from $0 to over $100,000 in profit in just one year.

Steve also runs an extremely popular blog, which also makes over $100,000, where he produces insightful and detailed information about his ecommerce success and failures, and "how you can start your own online store today.”

He’s been featured in the New York Times, Huffington Post, ABC, MSNBC, and his small business podcast has been topping the iTunes podcast charts for weeks.

Topics Discussed Throughout This Interview

  • His journey from $0 to $100k in profit in under one year
  • How he’s doubled his mobile site conversions
  • A little trick to help you improve your Facebook ads conversions
  • Why your unique value proposition is the first thing you should be testing
  • Plus a lot more!

Links and Resources Mentioned

Thank You For Listening & A Simple Request

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers, Austin & Chad!

Direct download: EI011_-_Steve_Chou_Bumblebee_Linens.mp3
Category:general -- posted at: 1:00am CST

You have 8 seconds to make an impression on a site visitor and your unique value proposition is the number one thing that will determine if your store visitors will continue reading about your product, or if they leave your site never to return. Your unique value proposition is the driver of your conversion rate potential, and in this episode of Candid Conversation we discuss how to create one using both good and bad examples we have seen to guide you along the way.

Direct download: EI010_-_Candid_Conversation_Unique_Value_Proposition.mp3
Category:general -- posted at: 12:00am CST

Sam founded Greenvelope back in 2008 in his college dorm room after raising initial funds from pressure washing driveways and delivering pizza, and he put $50,000 towards his dream of disrupting the electronic invitation industry. In this episode, Sam talks to us about how he bootstrapped Greenvelope from his dorm room into a successful ecommerce business and what he's learned along the way, how to have personable, yet automated, customer service that brings in raving reviews, a split test that gave him a 10% sales boost, plus a lot more.

Direct download: EI009_-_Sam_Franklin_Greenvelope.mp3
Category:general -- posted at: 12:00am CST

In this Candid Conversation we talk about the cart abandonment epidemic that plagues nearly all ecommerce companies and results in a total industry loss of about $18 BILLION dollars each year. We will show you the basics on how to properly implement a cart abandonment recovery program that can recover 8% to 15% of your sales while building goodwill with your customers.

Direct download: EI008_-_Candid_Conversation_Abandoned_Carts.mp3
Category:general -- posted at: 12:00am CST

Andy Fallshaw is CEO of Bellroy Wallets where they design and produce wallets that are elegant, functional, delightful to use, and, they're designed for an active lifestyle. Andy's background includes heading up two major division of global surf-wear empire Rip Curl, starting an investment group, and a few other businesses. He's a seasoned ecommerce exec that loves to travel and knows how to make things happen and he chats with us about some incredible life hacks to be more productive, what you can do to start forming better habits in your business, and why you shouldn’t be looking for your passion.

Direct download: EI007_-_Andy_Fallshaw_Bellroy_Wallets.mp3
Category:general -- posted at: 12:00am CST

Andrew Youderian is the owner of eCommerce Fuel and the host of the wildly popular eCommerce Fuel Podcast, where he helps eager entrepreneurs 'start a store, and change their lives'. He owns multiple ecommerce businesses and will be chatting with us today about his journey from the corporate world to selling his first commerce store, a current split test case study, one of his biggest eCommerce failures and how you can avoid the same mistake, his most profitable marketing campaign ever, and much more.

Direct download: EI006_-_Andrew_Youderian_eCommerce_Fuel.mp3
Category:general -- posted at: 12:00am CST

Brad Kam is the VP at Curebit, where they acquire new customers for some of the most well known ecommerce brands, including Diamond Candles, Bonobos, Toms, and Serena and Lily. They are partly responsible for helping Bonobos double their customer base year-after-year, and in 2012 Curebit helped Bonobos drive over 25% of their new customers. Today we’re going to talk about how you can build a strong referral marketing program for your company, and how to avoid the mistakes most business owners make when setting it up.

Direct download: EI005_-_Brad_Kam_Curebit.mp3
Category:general -- posted at: 1:00am CST

Austin talks with us today about the Canton Fair. It is the largest trade show in all of Asia where foreign importers go to find products produced in China to be brought to their own market whether it's in the US, Europe, Australia, Africa, etc. It's a chance to see thousands of potential products in a 5-day period. Austin talks with us about what to expect, how to prepare, and how to make it a successful trip.

Direct download: EI004_-_Austin_Brawner_Canton_Fair.mp3
Category:general -- posted at: 12:30am CST

In this episode Grant is going to provide the information, tools, and resources you need to help you use pay per click advertising to acquire more customers...or as he likes to say, "print leads and print money." If you're new to pay per click or need to sharpen your skills when it comes to pay per click, this is the episode to listen to.

Direct download: EI003_-_Grant_James_Lead_PPC.mp3
Category:general -- posted at: 10:36am CST

Evan tells us how to prepare your website and your marketing to generate the highest amount of sales for your business from high traffic events. Evan spent two months preparing his website and his marketing for the hit show Shark Tank. His preparation for such a high traffic event led to a 14.97% sales lift and annualize wins of $143,365. In this episode he'll teach you how he did it.

Direct download: EI002_-_Evan_Mendelsohn_Tipsy_Elves.mp3
Category:general -- posted at: 2:30pm CST

Blake tells us how he attracted 27,000 followers on Instagram and built a rabid following and loyal customer base on little to no marketing budget, and why he thinks Facebook is on the decline when it comes to acquiring customers for ecommerce stores.

Direct download: EI001_-_Blake_Jensen_Blenders_Eyewear.mp3
Category:general -- posted at: 3:33pm CST

It's here! The first episode of The Ecommerce Influence Podcast! In this quick introduction episode we talk about why we created the podcast, our vision for it moving forward, and how it's going to help you convert more of your visitors to paying customers. Our podcast interviews the most successful ecommerce CEO's and online marketing experts that are shaping the trends in ecommerce to help you succeed. You'll be able to hear this episode and all that follow on iTunes, Stitcher, and on our blog. Make sure to subscribe so that you're able to automatically receive all future episodes. Your commerce success awaits!

Direct download: Ecommerce_Influence_Introduction.mp3
Category:general -- posted at: 2:12pm CST

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