The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Brad Kam is the VP at Curebit, where they acquire new customers for some of the most well known ecommerce brands, including Diamond Candles, Bonobos, Toms, and Serena and Lily. They are partly responsible for helping Bonobos double their customer base year-after-year, and in 2012 Curebit helped Bonobos drive over 25% of their new customers. Today we’re going to talk about how you can build a strong referral marketing program for your company, and how to avoid the mistakes most business owners make when setting it up.

Direct download: EI005_-_Brad_Kam_Curebit.mp3
Category:general -- posted at: 1:00am CST

Austin talks with us today about the Canton Fair. It is the largest trade show in all of Asia where foreign importers go to find products produced in China to be brought to their own market whether it's in the US, Europe, Australia, Africa, etc. It's a chance to see thousands of potential products in a 5-day period. Austin talks with us about what to expect, how to prepare, and how to make it a successful trip.

Direct download: EI004_-_Austin_Brawner_Canton_Fair.mp3
Category:general -- posted at: 12:30am CST

In this episode Grant is going to provide the information, tools, and resources you need to help you use pay per click advertising to acquire more customers...or as he likes to say, "print leads and print money." If you're new to pay per click or need to sharpen your skills when it comes to pay per click, this is the episode to listen to.

Direct download: EI003_-_Grant_James_Lead_PPC.mp3
Category:general -- posted at: 10:36am CST

Evan tells us how to prepare your website and your marketing to generate the highest amount of sales for your business from high traffic events. Evan spent two months preparing his website and his marketing for the hit show Shark Tank. His preparation for such a high traffic event led to a 14.97% sales lift and annualize wins of $143,365. In this episode he'll teach you how he did it.

Direct download: EI002_-_Evan_Mendelsohn_Tipsy_Elves.mp3
Category:general -- posted at: 2:30pm CST

Blake tells us how he attracted 27,000 followers on Instagram and built a rabid following and loyal customer base on little to no marketing budget, and why he thinks Facebook is on the decline when it comes to acquiring customers for ecommerce stores.

Direct download: EI001_-_Blake_Jensen_Blenders_Eyewear.mp3
Category:general -- posted at: 3:33pm CST

It's here! The first episode of The Ecommerce Influence Podcast! In this quick introduction episode we talk about why we created the podcast, our vision for it moving forward, and how it's going to help you convert more of your visitors to paying customers. Our podcast interviews the most successful ecommerce CEO's and online marketing experts that are shaping the trends in ecommerce to help you succeed. You'll be able to hear this episode and all that follow on iTunes, Stitcher, and on our blog. Make sure to subscribe so that you're able to automatically receive all future episodes. Your commerce success awaits!

Direct download: Ecommerce_Influence_Introduction.mp3
Category:general -- posted at: 2:12pm CST

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