The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

It's no secret. Financial intelligence in ecommerce is a prerequisite for success. The question, though, is are you a pro or an amateur? And how do you know? This is an episode for both the seasoned pro and the amateur.

Joe Knight, Founder and Senior Consultant with the Business Literacy Institute, is a highly regarded finance and business literacy keynote speaker and trainer.

He trains managers and leaders at Fortune 500 companies such as GE, Comcast-NBCUniversal, Boeing, CVS Caremark, American Express, and United Technologies Corporation (UTC).

Joe’s unique ability to combine content with energy and humor make his keynote addresses resounding successes with diverse audiences including the Society for Human Resource Management (SHRM), Construction Industry Institute (CII); National Association of Broadcasters (NAB); The Association of General Contractors; and International Institute for Supply Management (ISM).

Joe is co-author of Financial Intelligence, a smart, no-nonsense business finance handbook for managers. The book has been heralded as “the Elements of Style” of finance by CFO.com. Financial Intelligence was featured in The 100 Best Business Books of All Time.

The Business Literacy Institute is dedicated to transforming all employees into business people. In today’s business environment, all employees must do more than just their job; they must actively contribute to the financial success of the company. That means everyone must understand how businesses measure success and how they themselves make an impact.  

Topics Discussed:

  • Why business business and finance pros focus on the balance sheet and amateurs focus on the income statement.
  • Why the best solution for a growing business is slowing down.
  • The differences between finance and accounting and why that matters to your company's future.
  • The dirty secret that financial professionals don't want you to know.
  • The 5 key ratios you need to check daily, weekly, and monthly to determine if your company is healthy, or if you need to jump ship.

 

Resources:

 

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Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI051_Joe_Knight.mp3
Category:general -- posted at: 1:00am CST

Jon makes it clear, Facebook's not trying to screw you when it comes to ecommerce Facebook marketing. You might be screwing yourself, though, and he teaches you how to fix it and make it an extremely profitable channel.

Jon Loomer runs the most complete online resource of advanced Facebook marketing tips and tutorials, and his site is updated on nearly a daily basis.

His site was recognized as one of Social Media Examiner's Top 10 Social Media Blogs of 2013, and in 2014 he was again named to the list but as the #1 social media marketing blog. J

on's previous experience includes VP of Strategic Marketing for the American Cancer Society and the Senior Manager of Fantasy Games for the NBA, overseeing the entire life cycle of the fantasy games product.

He’s a wizard when it comes to ecommerce Facebook marketing, and today he’s going to teach us how ecommerce companies can use Facebook marketing to help them make the jump from $1 million to $10 million+ in revenue.  

Topics Discussed

  • The number one component in successful ecommerce Facebook marketing.
  • The biggest mistakes ecommerce companies are making in their Facebook advertising.
  • Building custom audiences.
  • Understanding "Look-a-like Audiences" and how to do them right.
  • How to identify a great Facebook consultant from a bad one.
  • The ONE thing to start on today...and then a few bonus action items to implement into your ecommerce Facebook marketing system.

Topics Discussed

JonLoomer.com Jon's Twitter (@jonloomer)  

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI050_Jon_Loomer_REV01.mp3
Category:general -- posted at: 1:00am CST

While online world has been spending more and more money on pay per click and other means of driving traffic, SEO for ecommerce is still responsible for a significant, if not a bigger, majority of revenue and it can't be ignored.

Todd Malicoat has over 10 years of SEO consulting experience, consulting to enterprise companies like PBS.org, Thomas Industrial, and many others.

He is a renowned international speaker, speaking at conference like SES, PubCon, and Dreamforce, and more, and he’s SEO faculty chair at Market Motive, the leading curriculum publisher for online marketing training.

Todd was been named among the top 50 Most Influential Marketers byInvesp.com, and Top 40 Most Influential in Search Marketing byGSInc.co.uk. He has been cited by Inc. Magazine, The Sydney Herald, Website Magazine, The New York Post, Infoworld, and others on search, reputation management, social media, and other web related issues.

On top of all that awesomness, he also runs an offshore charter fishing boat in Miami, FL. In this episode Todd is going to help us de-mystify the ever-mysterious, and ever-changing, world of SEO for ecommerce.

Key Takeaways from the Show

  • The most important components of SEO for ecommerce
  • Using PPC to improve your SEO
  • The 3 biggest mistakes business owners make in SEO for ecommerce
  • How to determine which SEO consultant is best for you

 

Links and Resources

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI048_Todd_Malicoat.mp3
Category:general -- posted at: 1:00am CST

For any online business owner that is hesitating to make their ecommrce email funnel a high priority, this $10,000 dollar per day email funnel case study with Tim Paige should light a fire.

Tim is host of the extremely popular online business podcast “ConversionCast, the only podcast that gets to the heart of the metrics”. He is also the conversion educator over at leadpages.net, a dynamic software company that creates simple and beautiful software and web apps that allow businesses to grow large and devoted audiences.

Not only has LeadPages helped hundreds of online businesses exponentially increase leads and sales, one case study boasting $98,993 in sales, but they also practice what they preach, going from 0 to 15,000 customers in 12 months and getting a 10% email opt-in rate on their blog, double the average, by using the strategies they teach.

Tim talks with many successful online business owners to provide data-backed conversion strategies on his own show, and today he’ll chat with us about how Leadpages gets a 10% opt-in rate on their blog, what it means to the growth of their business, and how you can apply what they've done to your ecommerce email funnel.

Topics Discussed Throughout the Interview

  • Leadpages' stages of growth through email and their opt-in rate history
  • Understanding "Content Upgrades", the little trick Leadpages uses to skyrocket their email opt-in rate
  • Breaking down the $10,000 per day ecommerce email funnel
  • The final answer to the lingering content marketing debate: "Does the ROI justify content marketing in ecommerce?"

 

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI047_Tim_Paige.mp3
Category:general -- posted at: 1:00am CST

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