The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

We're diving into email marketing this month, a topic that we all know we should focus on but rarely do.

You might have seen this but we recently sent out a survey and this was by far what you all wanted to learn more about so we're going to do a short series talking all about this over the next weeks (make sure to join the email list to stay up to date).

We'll talk about the 3 buckets of email marketing (prospects, subscribers, and customers) and how you should approach each segment.

Can't figure out how to turn a prospect into a subscriber? We'll dive into it around the 8 minute mark. Learn the framework you can use to create an irresistible offer and then how to get that in front of people. One of the best ways is a pop up.

We'll dive into the 4 different types of pop ups so you can figure out what is right for you.

Key Takeaways from the Show

  • The 3 buckets to focus on in email marketing.
  • Ideas to better engage prospects.
  • How to find your irresistible offer
  • If you should use a pop up or not.
  • 4 Different type of pop ups you can use.

Links / Resources

  • JustUno.com
  • Sumo.me is a really good value
  • Optin Monster - By Syed Balkhi
  • Bounce Exchange
  • Optimonk.com
  • ExitIntel.com

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI101_Email_Marketing_1.mp3
Category:general -- posted at: 1:00am CST

We can talk about & analyze business all we want on this show, but at the end of the day the force of life is the drive for fulfillment; so start something that matters.

This episode is a celebration of our 100th episode together and we thought it was a perfect time to discuss how we were able to find and start something that mattered deeply to us, and how you can, too.

In this episode we open up about our process for finding and starting something that matters, the insights we've gained since our beginnings two years ago, and how this episode signifies major changes in the business and some smaller changes to this podcast.

It's one of the more authentic episodes we've done and we think it'll be able to help you figure out how to start something that matters...or recalibrate what you're already doing to make it matter more.

Thanks for joining us on episode 100!

Key Takeaways from the Show

  • The two spiritual needs that humans need satisfied for lifelong fulfillment
  • How to find something that matters before actually starting it
  • How to actually start something that matters
  • Why "finding a need and filling it" is the wrong way to go when you want to start something that matters
  • Why the business you'll start won't be the business you have
  • What we've learned in the process and how you can apply it to your business
Direct download: EI100.mp3
Category:general -- posted at: 1:00am CST

Whether you're an experienced ecommerce store owner, or just getting started, knowing how to choose the best ecommerce platform for your business is crucial to your success.

When it comes to choosing a platform to build any business on, the best companies, like MVMT Watches, Heist, and Mizzen + Main, choose a platform based on what's best for them 5 years from now, not what's best today.

And if you're looking to start, or grow, an ecommerce business then making sure you have the right platform for your growth will be one of the most important business decisions you'll make.

Today's guest, Dylan Whitman of BVAccel, has been in the ecommerce space for 10+ years, which is like dinosaur years when it comes to ecommerce.

And when you consider his client list of Red Bull, Daymond John from Shark Tank, MVMT Watches, Heist, Mizzen + Main and more, then you know it's smart to heed his advice.

His past and present experiences with all types of ecommerce platforms will guide you in making the right decision for your business.

Key Takeaways from the Show

  • How to choose the best ecommerce platform for your business.
  • The differences between Magento, Shopify, Shopify Plus, and the other platforms available.
  • How he would design his own ecommerce store based on the tests he's run for his clients.
  • The next level beyond your virtual staffing foundation
  • The biggest mistakes ecommerce store owners make and how to avoid them.

Links / Resources

Direct download: EI099_Dylan_Whitman.mp3
Category:general -- posted at: 1:00am CST

It's not everyday that you can get advice for growing your ecommece business from someone who has built and sold a $20MM per year store by the age of 22.

But in this episode, that's exactly what we get. Mike Zhang is the original founder of Airsoft Megastore, an ecommerce site that was said to be generating $20MM in revenue per year at the time of it's sale in 2012.

What started off as a small eBay project for Mike ended up turning into a full-fledged ecommerce business, one that has garnered him numerous entrepreneurial awards including Bloomberg 25 under 25 and Ernst & Young Entrepreneur of the year finalist.

He has a wealth of experience in ecommerce, and business in general, at the ripe old age of 25.

In this episode he lays out some of his best advice for growing your ecommerce business to where you want it to go.

Key Takeaways from the Show

  • What it's like to get started in ecommerce at the age of 13
  • How he grew Airsoft Megastore to $20MM
  • How to incorporate systems into your business to eliminate wasted time and take your site to the next level
  • What experiences he's taking from Airsoft Meagastore and how he's applying them to his new company, DripClub
  • Mike's best advice to his 20 year old self and how you can use it when growing your ecommerce business

Links / Resources

Direct download: EI098_Mike_Zhang.mp3
Category:general -- posted at: 1:00am CST

Are you tired of the chasing down one-time transactions? Do you want more predictable revenue? Then a subscription ecommerce model might be what you need.

Just because you sell sunglasses or messenger bags or some other kind of apparel doesn't mean a subscription ecommerce model won't work for your business. In fact, it's quite likely that it will work for you...once you make a small mindset shift.

This is a special episode for us as it brings us back to our humble beginnings. Both of us planted our entrepreneurial roots and cut our marketing chops at Sean's company HUMAN Healthy Vending. Without this experience, we wouldn't have been able to successfully grow our business in the way that we have.

It's amazing how things come full circle now as we chat with Sean about how they've been able to take their healthy snack delivery business and apply the subscription ecommerce model to be able to grow 10x in just 9 months.

What's even more incredible is that they've taken an outbound sales team approach that you find in typical b2b/c businesses and applied it to ecommerce, which they credit much of their massive success to. It's a bit counterintuitive when you think about ecommerce in the typical way, but that's why this podcast is awesome.

It gave us a chance to learn of new, out of the box ways to grow an ecommerce company. 

Key Takeaways from the Show

  • How and why they chose a subscription ecommerce model for their business
  • Why content plays such a big role in their success and the detrimental risks you face not doing it in your business
  • How to use an outbound sales team to grow a subscription ecommrece model business by 15x
  • How to produce massive amounts of quality content without doing all the work yourself
  • Why the "membership economy" is the future of ecommerce
Direct download: EI097_Sean_Kelly.mp3
Category:general -- posted at: 1:00am CST

How would it feel to go from working 14 hours per day 6 days a week to working 6 hours per day and not working Fridays? Working with a virtual staff can make that promised-land a reality.

If a self-proclaimed "micro-managing, pain in the butt boss" can do it, then so can you.

Virtual staffing is no longer considered a new concept thanks to Tim Ferriss's 2007 book "The Four-Hour Workweek", but knowing how to hire, train, and manage a fully functioning and efficient virtual staff seems like a new concept to many.

Lucky for us, Chris Ducker, the virtual staffing expert, joins the show to talk about working with a virtual staff, the type of mindset you need to build a virtual team, how to determine what your staff should be doing, how to take your business to the next level with virtual staffing, and much more.

Give it a listen and learn how you can go from 14 hour days to 6...and no Fridays.

Key Takeaways from the Show

 

  • How to execute the "Three Lists to Freedom" exercise
  • The one mindset shift you need to make to start working with a virtual staff successfully
  • How building a virtual team has changed and where it's heading
  • The next level beyond your virtual staffing foundation

 

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

 

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI096_Chris_Ducker.mp3
Category:general -- posted at: 1:00am CST

You might not be the right type of person to start an ecommerce business from scratch, so maybe you should buy an ecommerce business instead.

The amount of time, energy, money and sacrifice it takes to build a business from the ground up can be exhausting (we know first hand), so why not skip all of that and buy an ecommerce business that is already established?

To be honest, we never really considered the benefits of buying an already established business, but after talking with David Newell of FE International we've been convinced that buying an ecommerce business might actually be a better option than starting from scratch.

In this episode, David will cover the 4 main reasons why you should buy an ecommerce business, including a few reasons we never thought about and now have us considering it. He'll also cover the 6 areas you need to focus your due diligence process on so that you can make sure you're not getting hosed when negotiating with the seller.

Oh, and if you're thinking about selling this would be a great episode to listen to so that you know exactly how a buyer is thinking and the steps they're going to take (with the help of their broker) to make sure you business is legit and worth the investment.

Key Takeaways from the Show

  • The 4 reasons why you should buy an ecommerce business instead of starting one from scratch.
  • How to know if you're type of person who should be buying
  • The 6 key tenets to robust due diligence when buying an ecommerce business
  • The biggest mistakes most first-time buyers make and how to avoid them
  • How to find financing when you want to buy an ecommerce business

Links / Resources

Direct download: EI095_David_Newell.mp3
Category:general -- posted at: 1:00am CST

It's been about a year and a half since since we started the podcast and countless experts have joined the show to provide us with incredible insights into building a successful ecommerce business.

The question is, which ones should you be focusing on?

We thought it would be the perfect time take the thousands of ideas, tips, and tricks we've learned and flesh out the top 7 things we've learned about building a successful ecommerce business so that you can focus on the most important things now, while helping you better plan for your business's future. It was tough for us to choose just 7 so know that our recommendations here do not come lightly. [player]

Key Takeaways from the Show

  • A breakdown of the top 7 things we've learned about building a successful ecommerce business
  • The main difference between a real business and a job you created for yourself
  • Predicting the end of most ecommerce businesses
  • Why you're not as important to your business as you think (and why you want it that way)
  • The traffic strategy that the biggest and best ecommerce companies use that you might be ignoring

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI094_What_Weve_Learned_in.mp3
Category:general -- posted at: 1:00am CST

Today we're talking about risk and decision making.

In business and life entrepreneurs and must decide to take risks (or not take risks) and live with the impacts it has.

We're talking about an article from Bonobos.com CEO Andy Dunn called The Risk Not Taken and it's had a massive impact on our approach to risk and decision making and wanted to share it with you. Andy talks about everything from the role money has in risk to personal shame and embarrassment. It's something we all feel but rarely talk about in the conversation about entrepreneur-ism and life.

Key Takeaways from the Show

  • The role that risk plays in business and life.
  • How to deal with the "Decision Elf"
  • What to do when you feel like a fraud.
  • The need to understand how well off we really are.

Links / Resources

Direct download: EI093_The_Risk_Not_Taken.mp3
Category:general -- posted at: 1:00am CST

You finally found it…

…the answer to your ecommerce store’s growth problem and your video marketing conundrum.

At this point you know that video marketing is all the rage as YouTube and other video platforms continue to explode with opportunity to you grow your business. You know you should be capitalizing, but it feels like too big of a task to take on right now.

Video marketing requires a lot of effort to outline a video marketing campaign, write the video(s), film the video(s), edit them, upload them, promote them etc. Of course, you can always hire someone to do all that, but that gets expensive…and who knows if it’ll even work and show a positive ROI after all is said and done.

But there is a different way to do video marketing that could work very, very well for you.

It’s called YouTube Influencer Marketing and today’s guest, Emmanuel Eleyae of Satin-Lined Caps, has experienced the video marketing promised land…to the tune of $80k in revenuer PER month within just the first 9 months of being in business.

He was able to do ALL of this with YouTube and without creating a single video himself. In this episode he’s going to teach you exactly how he did it and how you can, too.

Key Takeaways from the Show

  • What influencer marketing is and how works on YouTube
  • The 3 stages to successful YouTube influencer marketing
  • What makes YouTube influencer marketing right for your business
  • How to measure YouTube influencer marketing ROI

Links / Resources

Direct download: EI092.mp3
Category:general -- posted at: 1:00am CST

If there's any online company that completely embodies the idea of an authentic online brand, it's Ugmonk. Customer loyalty to the brand is second to none and something all ecommerce brands should seek to emulate.

Jeff Sheldon, founder & designer, has taken a small side project and turned it into one of the most successful, most authentic online brands we've ever encountered or worked with.

His story is truly one of the most remarkable authentic online brand building stories out there today, and he walks us through the steps he took to grow his business from basically nothing to an "online household name" where customers rarely leave.

He explains to us how he created a loyal community of customers that rarely leave him, the early mistakes he made and how you can avoid them, how he built his authentic online brand without advertising, and his plans to take his business to the next level.

Key Takeaways from the Show

  • How to create the most authentic online brand
  • The early mistakes Ugmonk made and how you can avoid them
  • Their shift in email marketing and the results it has produced
  • How Jeff plans to grow Ugmonk moving forward & how you can use some of his ideas to move your business forward as well
  • The one thing Jeff suggests you must do from the very beginning

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI091.mp3
Category:general -- posted at: 1:00am CST

Tommy Walker has written some of our favorite ecommerce content for some of our favorite sites over the past couple of years including ConversionXL and now Shopify Plus.

He has a wealth of knowledge about content marketing and shares with us his best strategies for establishing a system to generate a large amount of quality, effective content for ecommerce companies. He shares all in today's episode, take a listen.

Not every ecommerce company needs content marketing as a crucial part of their strategy. As Tommy puts it... I don't need an article about how to make my bed if I'm buying sheets online.

However, if part of your mission is to build a lifestyle brand surrounding your product then content needs to be a big focus for you as it builds community, loyal customers, and drives a lot of traffic when done right.

Tommy shares his personal 'code' (the one he's using for the Shopify blog he's now running) for successfully writing articles and hiring people able to create quality, effective content.

The key is to clearly define the audience you are addressing and what your brand stands for. With this in hand, you can hire great talent and give them the information they need to be able to write the content you expect in order to reflect your vision.

In this podcast we'll also cover an amazing workflow you can copy in order to manage content and writers just like Tommy does at Shopify. If you can run a system like this, you'll be able to consistently (and efficiently) knock out content that attracts great customers.

Key Takeaways from the Show

  • Why content marketing might not be right for your ecommerce company.
  • How to hire writers for your content team.
  • What you need to know about creating great content.
  • Lifestyle brand vs Service oriented product.
  • How to manage content production and independent writers.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI090-2.mp3
Category:general -- posted at: 1:00am CST

We talk about building systems all the time, but how well do they actually hold up when you completely leave your business? It was time for us to "put our money where our mouth is".

We recently tested out how well our systems worked by sending by sending Austin to Asia and completely off the grid for 3 weeks. In this episode we talk about the results we experienced, what we learned, and what we failed at so you can make the necessary adjustments in your business and make your systems work for you.

Systems are vital because they provide the freedom to step and disconnect so you can live a life outside of your work and really enjoy what you're working on.

Ask yourself, what would happened if I left your business today for 4 days and didn't have any connection to internet or phone? What about 3 weeks?

If you get a small panic attack just thinking about it, then you need to create more and better systems. A business is only a business when you can step away and still make money while your gone and everything, for the most part, still operates seamlessly.

During this test we realized that it success comes down to mastering a few different areas including hiring, systemization, measurement, and shared vision. Of course there's more to it than just that so we'll cover it all in this episode.

Key Takeaways from the Show

  • A breakdown of the mistakes we made, the good things we did and how you can use our experience to help you
  • How the SOP's we've been developing over the past 9 months worked out.
  • Why hiring an AMAZING team is crucial to success and some ideas on how to do it.
  • How customization will prevent you from leaving your business and completely disconnecting.
  • The misconceptions you have about your role and why you might not really be needed in your business (hurts, we know), but why you should want it that way

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI089.mp3
Category:general -- posted at: 1:00am CST

If you're not driving more ecommerce sales with Facebook advertising then you're missing out on one of the best "demand generation" systems available to your business today.

Facebook advertising has been responsible for producing 2x, 3x, 4x even 10x returns on adspend for some of our clients...and if you're not getting that with what you're doing now, here's how you can start.

The person responsible for helping some of our clients see those kinds of returns is Facebook advertising expert and friend, Andrew Foxwell. Foxwell (we call him Foxy!) is one of the most revered Facebook marketers today.

He has worked with 8 figure+ businesses, a U.S. Congressman, our clients, and even us. This is episode is part two in a 2-part series that will teach you how to drive more ecommerce sales with Facebook.

Part one is an overview of Facebook advertising, what's possible, and we lay the foundation to becoming successful. In part two we'll dig in a bit deeper and show you how to sell for results with facebook advertising. 

Key Takeaways from the Show

  • How to structure Facebook advertising campaigns for success for your ecommerce store.
  • The targeting power of Facebook and how to best use it to your advantage
  • How to find the highest converting ad campaign in the shortest amount of time.
  • How to a create large, highly-qualified "Lookalike" audience that generates sales on demand.

Links / Resources

Direct download: EI088_FB_Adverts_Part_2.mp3
Category:general -- posted at: 1:00am CST

The man who stops advertising to save money is the man who stops the clock to save time.

If you're not driving more ecommerce sales with Facebook, you should be. If you are using Facebook to drive sales, you can do it better than what you're doing now.

Facebook advertising has been responsible for producing 2x, 3x, 4x even 10x returns on adspend for some of our clients. Most of the credit can go to Facebook advertising expert and friend, Andrew Foxwell.

Foxwell (we call him Foxy!) is one of the most revered Facebook marketers today. He has worked with 8 figure+ businesses, a U.S. Congressman, our clients, and even us.

This is episode is part one in a 2-part series that will teach you how to drive more ecommerce sales with Facebook. Part one is an overview of Facebook advertising and what's possible. We then lay the foundation to becoming successful. In part two we'll dig in a bit deeper and show you how to sell for results with Facebook advertising.

Key Takeaways from the Show

  • Why you need to be using Facebook advertising for ecommerce.
  • The biggest obstacles to Facebook marketing success and how to avoid them.
  • How to get 3x, 4x, 5x and up to 10x return on adspend with Facebook Advertising
  • The first thing you need to do (or optimize) to succeed in driving more ecommerce sales with Facebook.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI087_FB_Adverts_Part_1.mp3
Category:general -- posted at: 1:00am CST

If you've listened to parts one and two of this three-part series you should have a firm grasp on scrum, the methodology we use to help us do twice as much in half the time.

The final episode in this series will cover our personal experiences using the methodology, how we've modified it to fit our business, the things we're improving as we move along, and how we think you should apply it to your ecommerce company. Plus, we also have a special guest joining us, and he goes by the name "Master Splinter."

No, he's not a mutant rat.

The Scrum Methodology was originally designed for technical projects, but now it's being applied to business and it's been a smashing success for many.

Our own experience has been extremely positive. Our team is on the same page, we're doing the right things at the right time, and we're knocking out project after project weekly.

This episode is part three in a 3-part series about applying the scrum methodology to innovate with disciplined execution while getting twice as much done in half the time.

Tim Francis is the guest on the first two episodes in this series. He is a Scrum "master" so to speak and he taught us the ins and outs of the process. In the first two episodes of this series he outlines what scrum looks like and how you can use it in your business.

Part one is an overview of the methodology, part two is how to execute the methodology, and part three is a review of how we implement scrum into our business and how you can apply it to yours.

Key Takeaways from the Show

  • How scrum can help anyone do twice as much in half the time
  • Why and how the scrum framework applies to ecommerce
  • A complete breakdown of the 5 essential components of successful scrum implementation
  • The most inefficient way to get projects done

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI086_The_Scrum_Life_Part_3.mp3
Category:general -- posted at: 1:00am CST

Getting twice as much done in half the time seems like a fantasy, but it can become a reality if you're using the scrum methodology.

If you're looking for the silver bullet to increase productivity, this could be it for you, it has been for us.

The Scrum Methodology was originally designed for technical projects, but now it's being applied to business and it's been a smashing success for many.

Our own experience has been extremely positive. Our team is on the same page, we're doing the right things at the right time, and we're knocking out project after project weekly.

Tim Francis is the guest on the first two episodes in this series. He is a scrum "master" so to speak and he taught us the ins and outs of the process. In this series he's going to outline what scrum looks like and how you can use it in your business.

This episode is part two in a 3-part series about applying the scrum methodology to innovate with disciplined execution while getting twice as much done in half the time.

Part one is an overview of the methodology, part two covers how to execute the methodology, and part three is a review of how we implemented scrum into our business and how you can apply it to yours.

Key Takeaways from the Show

  • How scrum can help anyone do twice as much in half the time
  • Why and how the scrum framework applies to ecommerce
  • A complete breakdown of the 5 essential components of successful scrum implementation
  • The most inefficient way to get projects done

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI085_The_Scrum_Life_Part_2.mp3
Category:general -- posted at: 1:00am CST

It seems like we're all looking for the silver bullet when it comes to getting more done in our business. Look no further. There is a methodology that will help you do twice as much in half the time.

Too good to be true? We thought so, too...until we implemented it. Now our team is producing more work, at higher quality, and in much less time. And so can you.

The Scrum Methodology was originally designed for technical projects, but now it's being applied to business and it's been a smashing success for many.

Our own experience has been extremely positive. Our team is on the same page, we're doing the right things at the right time, and we're knocking out project after project weekly.

Tim Francis is the guest on the first two episodes in this series. He is a scrum "master" so to speak and he taught us the ins and outs of the process.In this series he's going to outline what scrum looks like and how you can use it in your business.

This episode is part one in a 3-part series about applying the scrum methodology to innovate with disciplined execution while getting twice as much done in half the time. Part one is an overview of the methodology, part two is how to execute the methodology, and part three is a review of how we implement scrum into our business and how you can apply it to yours.

Key Takeaways from the Show

  • How scrum can help anyone do twice as much in half the time
  • Why and how the scrum methodology applies to ecommerce
  • The 5 essential components of successful scrum implementation
  • The most inefficient way to get projects done

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI084_The_Scrum_Life_Part_1.mp3
Category:general -- posted at: 1:00am CST

Warren Buffett once said that, in business, he looks for "economic castles protected by unbreachable moats."

If the Oracle of Omaha was considering buying your ecommerce store, would he see an "unbreachable moat" surrounding your business?

Here are the 8 essential elements for an "unbreachable moat" in ecommerce so that you can create one to help you sell your site at maximum price.

In the previous two episodes, Jock Purtle of Digital Exits taught us how to value your ecommerce business and then how to sell it for max value.

He mentioned various ways to sale-proof your business (the moat), how to raise its real and perceived value, and then how to sell it.

In this episode we pull everything all together and help you build your moat based on Jock's recommendations AND from what we see our top 7-8 figure clients doing to build their unbreachable moat.

This is episode is part three in a 3-part series about valuing and selling an ecommerce store. Part one is “How To Determine What Your Ecommerce Business Is Worth” and part two is “How To Sell Your Ecommerce Store For Maximum Price”.  

Key Takeaways from the Show

  • 8 things you need to do to sell your site at maximum price
  • The risks of playing in the same sandbox as Amazon and how to survive the sand fight
  • The only 2 functions that any business has
  • How your site's potential impacts it's value (you might be surprised)

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI083_Sale_Proofing_Your_Business_Part_3.mp3
Category:general -- posted at: 1:00am CST

If you listened to last week's episode about how to value an ecommerce business then you're ready to find out what you need to do to sell your ecommerce store for maximum value.

Just like any other large sale there is a right and a wrong way to sell, and you definitely don't want to be leaving money on the table when it comes to selling your business.

We've had a few ecommerce companies come to us recently about selling their business. They've come to us with questions about determining value and how to sell it for maximum value, but we didn't' know how to answer their questions.

Because of our lack of expertise we brought Jock Purtle of Digital Exits onto to the show. He'll not only explain to us how to determine a store's value but then he'll explain to us how sell it for maximum value.

This is episode is part one in a 3-part series about valuing and selling an ecommerce store. Part one is "How To Determine What Your Ecommerce Business Is Worth", part two is "How To Sell Your Ecommerce Store For Maximum Value", and part three is "The 8 Essential Components Needed To Sell Your Site At Maximum Price"

Key Takeaways from the Show

  • The sales criteria you need to know to know to sell your ecommerce store for maximum value
  • Learn what a prospectus is and how to create an accurate for your business
  • How to negotiate the best deal for your store
  • How to problem-proof the sales process
  • The best way to find buyers when selling your ecommerce business

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI082_Jock_Putle_Part_2_rev01.mp3
Category:general -- posted at: 1:00am CST

Have you ever wondered what your ecommerce business is worth? Do you know the right valuation criteria and process to make sure you don't undervalue your store, or price too high?

No worries, everything you need to know is right here in this post and episode.

We've had a few ecommerce companies come to us recently about selling their business. They've come to us with questions about determining value and how to sell it for max price, but we didn't' know how to answer their questions.

Because of our lack of expertise we brought Jock Purtle of Digital Exits onto to the show.He'll not only explain to us how to determine a store's value but then he'll explain to us how sell it for maximum value.

This is episode is part one in a 3-part series about valuing and selling an ecommerce store. Part one is "How To Determine What Your Ecommerce Business Is Worth", part two is "How To Sell Your Ecommerce Store For Maximum Price", and part three is "How To Prepare Your Ecommerce Business To Sell At Maximum Value"

Key Takeaways from the Show

  • The most popular valuation methods used for selling an ecommerce business and which one you should use.
  • The criteria for determining what your ecommerce business is worth
  • How to determine the valuation multiple to use when valuing your ecommerce business.
  • The biggest mistakes ecommerce business owners make when determining their store's value.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI081_Jock_Putle_Part_1.mp3
Category:general -- posted at: 1:00am CST

The most successful ecommerce business owners understand the characteristics of abundance & scarcity thinking, and they know how to only think in terms of abundance.

Our largest and best clients use abundance thinking to lead them to more success, joy and fulfillment, while the others with scarcity thinking tend to have more failure, fear and discontent.

We’re talking about this today because it’s something we’ve been purposefully focusing on to help us maintain excitement, energy and joy while we build our business.

Plus, research has recently shown us that a person’s success is directly related to his or her mindset.

We now know that much of your success hinges on whether you believe that “there is always more where that came from” or “there will never be enough”...and the variations of them, i.e. abilities can be developed vs. fixed.

We’re going to discuss the characteristics of each kind of thinking, what we see most often in our top ecommerce clients, and then how you can apply it to yourself as you build your ecommerce business.

Key Takeaways from the Show

  • The difference between abundance thinking and scarcity thinking
  • How our largest and best clients use abundance thinking to lead them to more success, joy and fulfillment
  • The top 8 characteristics of abundance thinkers (and a bonus)

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI080_Abundance_v_Scarcity.mp3
Category:general -- posted at: 1:00am CST

Overachievers typically work just as much and just as hard as super-achievers but, unfortunately, they usually achieve much less.

The question is, do you know the single element that separates you from the other?

Last week's guest, Taylor Pearson, is someone we consider a super-achiever and he knows what it takes become one.

After reading 188 books on entrepreneurship he was able to identify the one single element that separates the best from the rest, and he's explained what that single element is, why it's mandatory, and the simple two-step process to mastering it.

This episode is a reading of his blog post.

Key Takeaways from the Show

  • The single element to becoming a super-achiever
  • Understanding and implementing The Buffet Principle
  • How to micro the macro (and what that means, exactly)
  • The simple 2-step process the most effective individuals use to become super-achievers
  • The difference between FOMO and JOMO and which one you should be

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI079_Achiever_to_Superachiever.mp3
Category:general -- posted at: 1:00am CST

It's another in-depth fireside chat where we discuss the mindset you need to adopt about productivity and the how this mindset will help you do more with less.

Taylor Pearson, as he says it, is a “systems-obsessed entrepreneur, marketer, and philosopher” who has spent a lot of time helping companies during the growth phase by showing them what they should be focusing and what they should stop doing

Taylor says that he was “built to trudge” and he'll share some of his best ideas on how anyone can overcome shiny object syndrome to make sure you’re staying on task and most productive.

Key Takeaways from the Show

  • Taylor's new book competition
  • Learn how to stay focused and overcome shiny object syndrome.
  • Why the 80/20 rule applies to this conversation on productivity.
  • How Taylor thinks about SOPs and how it can help you.
  • How “black swans” affect the future of business.

Links / Resources

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI078.mp3
Category:general -- posted at: 1:00am CST

It’s time to transition out of your small business mindset and begin to see your business as an organization, segmented by roles and filled by role-specific people.

Even though you’re just one person, you’re likely filling multiple roles in your business. Learn how to seperate them, how they all fit together and what to do once you figure it all out.

As we’ve been growing we’ve realized some conflict in tasks we were doing and how it impedes day to day workflow. By establishing roles and understanding who fills what role you can see what you need to be doing - and, more importantly, NOT doing.

By bringing definition to your business you’ll find the inefficiencies and create a better work environment for yourself and your employees.

This episode is really inspired by the book E-myth by Michael Gerber and we share some of the strategies that have been working best for us.

Key Takeaways from the Show

  • How to identify the many hats you wear in your business and fitting them to the right role.
  • Specific tips you can take action on that we’ve been implementing.
  • The difference between fitting the role to the talent and fitting the talent to the role and which one is right.
  • How to create an organizational chart that supports your growth and achieves your vision.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI077.mp3
Category:general -- posted at: 1:00am CST

Improving your hiring mindset, knowing what to hire for, and knowing how to hire only 'A' players are the keys to growing your business while gaining freedom at the same time.

The first step is to figure out what you're currently doing day to day...and what you shouldn't be doing at all.

After that you need to have the right hiring process to help you hire the right people to take over those tasks. From there it's automating, eliminating, and delegating everything that's not critical to the growth of your business.

And remember, even some of the things that you think are critical probably aren't.

Going through this worksheet will be an eye opener for you, and can help you drastically improve your hiring mindset, hiring process, and especially your business.

Key Takeaways from the Show

  • How to have the right hiring mindset.
  • The amazing thing that happens when you become comfortable with others being better or smarter than you at completing your tasks.
  • The exact process we've gone through to hire only 'A' players to grow our business.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI076_Hiring.mp3
Category:general -- posted at: 1:00am CST

We came to the somewhat-shocking conclusion that nearly 70% of our business comes from referrals...the easiest, cheapest, and most qualified acquisition channel in any business, including ecommerce.

When trying to grow your business you have to make some crucial decisions around client acquisition and where to focus. Referral marketing is often an area that is overlooked or taken for granted.

And if you're not getting at least 25% of your business from referral marketing then you're leaving a lot of money on the table.

It’s amazing what you can miss when you don’t analyze where your clients and your best ROI come from. When you do you can realize you’re missing out on some major wins.

In today’s show we’re going to share what happened when we realized that 70% of our business comes referrals, and how you can apply what we learned to your ecommerce store to ensure referrals make up at least 25% of your revenue.

Austin runs through an effective and simple referral plan that you can implement and we'll provide access to one of his referral marketing presentations that breaks down the "art & science" of referral marketing even further.

Key Takeaways from the Show

  • What we just learned about our client acquisition
  • How you can implement a similar referral model into your ecommerce business.
  • Why gift cards aren’t devaluing your brand.
  • How to start partnering with companies. (and why it makes sense)

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI075_Referral.mp3
Category:general -- posted at: 1:00am CST

Having a business partner can be the best decision you ever make for your business, or it could be the worst if you don't know how to choose wisely.

We have now been formal business partners for over a year and recently we hit a rough patch in our relationship professionally and personally. 

But just like any great "real life" marriage that builds it's foundation on the principle of clear, constant, and honest communication we've been able to navigate rough waters and push forward to help our company grow.

With the experiences we've had in our partnership in recent weeks we decided it'd be a great time to open up our relationship, tell you why and how we chose to partner with each other, and how we've been able to make our "marriage" last this long and for, what we hope will be, many more years to come.

Use our experiences to find the right partner for you or improve the current one you have.

Key Takeaways

  • What business was like before and after partnering and why we believe finding a business partner is best for your business growth.
  • The 7 criteria you can use to help you choose the right business partner.
  • 4 must-know tips to maintaining your partnership for the long haul.
  • An on-air, non-scripted, authentic & honest assessment of each other in our partnership.

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI074_Business_Partnership.mp3
Category:general -- posted at: 1:00am CST

We start a business because we want more freedom...but we often find ourselves with quite the opposite.

There are a lot of easier ways to make money than starting a business, but we don't typically start a business for the money. We start them for the freedom a successful business can bring.

Yet we often find ourselves just trying to make it through the ups and downs, the highs and lows, the slow times and the overwhelming times, all of which make it feel like we're always in that dreaded "survival mode".

In this episode we're going to discuss when we, personally, are stuck in survival mode, what it feels like for us, and how to get out of it, including our best tips, tricks, and habits for maximizing your mindset so you can better handle your business, your family, and other personal obligations.

Having the right entrepreneurial mindset is what keeps us going forward, but sometimes it's easier said than done. We can help.

If you don't change your mindset...don't expect to see different results.

Key Takeaways from the Show

  • Where we’re at with Ecommerce Influence.
  • Why mindset has such a critical role in the entrepreneurial journey.
  • The most important piece of advice that Richard Branson gives and what that means for you.
  • What you should eliminate from your life and why.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI073_Mindset_rev01.mp3
Category:general -- posted at: 1:00am CST

The "Tim Ferriss Effect" is REAL according to Mizzen+Main's founder Kevin Lavelle. So real in fact, that sponsoring Tim's podcast has been the single greatest decision he's ever made to grow the company.

Kevin Lavelle is the founder of Mizzen+Main, which manufactures American made, moisture wicking, wrinkle free dress shirts.

Happy customers include pro athletes, successful CEO’s, and notable celebrities such as Tim Ferriss.

Mizzen and Main received $1.2 million in funding last August and Kevin says he plans to use the new funding to raise brand awareness and grow sales of Mizzen+Main clothing online, via select retail relationships and creative pop-up shops and trade shows, amongst other things.

Kevin’s joined us to tell his story and teach us what he’s learned from his experiences buying ads in Esquire, getting $1.2 million in funding, and sponsoring The Tim Ferriss show.

Key Takeaways from the Show

  • What to do if you're considering raising money for your ecommerce company.
  • Why the "Tim Ferriss Effect" is real and how to test the waters of podcast sponsorship to see if it makes sense for you.
  • What he's doing to grow his ecommerce business to $10mil+

Links / Resources

Mizzen and Main website Kevin on Twitter Kevin's Articles on Medium Tim Ferriss Podcast

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI072_Kevin_Lavelle.mp3
Category:general -- posted at: 1:00am CST

The impending death of traditional retail has been predicted numerous times in recent past, but in 20 years of ecommerce in the US only two ecommerce companies of meaningful value have been created: Amazon and Ebay.

Ecommerce is no longer about throwing up a quick store and sourcing from Alibaba, hoping to ride the "ecommerce gravy train" to riches.

It’s about building a real business, a brand, that is going to last through the turbulence of an ever-changing internet and retail world and takes you into the next ecommerce world we’re heading into.

The problem is, "ECommerce Is A Bear"...a big gnarly one. One that can crush you.

Today's episode is a reading of an article by one of the smartest, most successful ecommerce brand owners, Andy Dunn of Bonobos.

In this episode he talks about four specific strategies to help you build a brand that can "fend off" the grizzly (a few of which we've been talking about a lot lately). It’s really a culmination, a summary, of what we’ve been teaching you over the past 70+ episodes of Ecommerce Influence.

"In two decades of e-commerce in the US, we have produced only two standalone e-commerce companies of meaningful enterprise value: Amazon and eBay. One went public in 1997, the other in 1998. We haven’t had an IPO of an e-commerce company that has gotten to a two billion of market cap in fifteen years, let alone double digit billions."

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI071_eCommerce_is_a_Bear.mp3
Category:general -- posted at: 1:00am CST

We all understand that hiring great people is critical to your ecommerce success, yet too many businesses have a revolving door of unreliable and subpar freelancers. You can stop that revolving door today because we’re going to teach you how to hire fantastic and reliable freelancers for your ecommerce company in only 4 simple steps.

An essential part of any business is the team that you surround yourself with. In the world of online business, specifically ecommerce, we’re seeing too many companies taking shortcuts and not creating a team that will last.

We’ve spent years making mistakes when hiring freelancers on Elance and Odesk, but along the way we’ve developed a system that has helped us hire ONLY 'A' players...and it has made all the difference.

Key Takeaways from the Show

  • The 4 steps to hiring 'A' players on Elance.
  • The issues that commonly show up when hiring off of Elance.
  • Why this is so important for ecommerce companies.
  • We’ll cover the exact strategy we use to write an effective job description.
  • The results we’re seeing from implementing this system in our business.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI070_Hiring_A_Players.mp3
Category:general -- posted at: 1:00am CST

Does confidence actually mean you’re reaching a plateau? Is that uncomfortable feeling really the best place to be in your life and in your business? In this conversation we talk about the difference between confidence and courage why you need one over the other to get you where you're trying to go.

We've come to a place in our business where we've had to make some tough decisions, decisions that can take us from a place we're very comfortable with to a place of discomfort but has the potential for massive growth.

We want to share with you the mindset shifts we've been going through and hopefully you'll come away with some ideas for you, personally, and your business.

If you like this new kind of episode make sure to let us know on Twitter or email us at chad [at] ecommerceinfluence.com

Key Takeaways from the Show

  • The shift we’re going through in our business and how it applies to yours.
  • What it takes to avoid creating another job for yourself.
  • The issues that lead us to realize we had to change, the same issues you could be going through.
  • The difference between confidence and courage and why one can stall your business and the other won't.
  • The 3 step formula for avoiding setbacks and taking your business to the next level.

Links / Resources

10x Talk Podcast - Entrepreneurial Addiction

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI069_Confidence_v_Courage.mp3
Category:general -- posted at: 1:00am CST

Every single day 40 Super Bowls happen on YouTube, yet only 1% of companies know the formula to success with TrueView ads. Video is the closest thing to having a face to face conversation with your potential buyer without being there, and this interaction is your ticket to free traffic, higher conversions, and increased value per conversion...oh, and to stealing customers from your competitors.

Jake Larsen’s passion for video-making lead him to TV Advertising in LA, where he worked behind the scenes with FOX Entertainment on TV shows like 24, American Idol and House.

It was here that he started to notice a massive change happening in video advertising.

People’s eyes and ears weren’t where they used to be, they were shifting from TV to Online Video.

Jake started Video Power Marketing, a video production / advertising agency that helps people capture attention, drive traffic and increase sales using YouTube Advertising.

He has played with millions of dollars of ad spend figuring out the formula that makes getting an ROI on your ad spend possible, and he's been able to create automated money-making machines where $1 of ad spend goes in, and $7 in sales come out.

With all of his success Google asked him to be a YouTube Marketing Ambassador, which is awarded to only 10 companies in the world.

Key Takeaways from the Show

  • The 2 types of TrueView ads, their differences, and which one is best
  • How to steal leads from your top competitors
  • The formula for getting free leads using TrueView ads
  • Why ultra competitive niches are where companies find the most success
  • The one question you need to ask when building your first ad

Links / Resources

VideoPower.org

Subscribe & Review

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Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI068_Jake_Larsen.mp3
Category:general -- posted at: 1:00am CST

Have you ever wanted to take a just a week off from running your business? But you never take the time off because you're worried that you'll come back to a business ablaze with fires that stall your growth. Worry no more. Tim Francis is going to teach you how to develop systems that allow you to leave your business, sometimes completely detached, and come back to a company fully intact...and still growing strong.

Tim is an expert at developing systems that actually work.

In 2013, he began systemizing his main business, Tim Francis Marketing, and revenue grew by a staggering 50% in just 3 months, AND he cut his workload by about 20 – 25%...starting an incredible journey into mastering the art and science of building systems for businesses.

Realizing there was a huge need to help small business owners systemize their businesses, Tim decided to launch ProfitFactory.com in Fall 2014 to help other business owners create systems in their business to help them make more money while doing less.

We’ll walk through how to get started and how to decide which tasks to start eliminating, delegating, and automating...and why Tim says “You need to completely give up your email inbox!“

Key Takeaways from the Show

  • How to develop systems that start eliminating, delegating, and automating your business.
  • How to hire the right assistant you can trust.
  • The process to hire and onboard new team members.
  • Common problems with system sheets and process documents.
  • Understanding SRT and SCRUM for small businesses.

 

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI067_Tim_Francis.mp3
Category:general -- posted at: 1:00am CST

The newest online "Gold Rush" is happening right now, and it's picking up steam. Pinterest is mysterious to some, to others its marketing potential is still to be determined. When you listen to today's episode you will no longer have any questions about the power of Pinterest marketing to bring more free traffic, generate more sales, and connect better with customers.

Anna Bennett is the owner of White Glove Social Media, co-founder of True North Marketing, and is THE Pinterest marketing expert. Just type into Google “pinterest marketing expert” she’s the top one that comes up...and google’s never wrong.

Anna is the author of Pinterest Marketing For Business Master Online Course and has been featured in Forbes Magazine.

Her goal is to help you create, improve or integrate the power of Pinterest to grow your business bigger and faster and to have some fun along the way!

Oh, and Anna dazzled as an international beauty pageant winner a few years back, pretty sweet.

Key Takeaways from the Show

  • How and why Pinterest marketing is more effective than any other social media channel for driving traffic and converting more visitors into customers.
  • Why you need to incorporate Pinterest into your email marketing.
  • How Pinterest ads work, and how to make them work for you.
  • The types of brands that should be prioritizing Pinterest Marketing and why
  • Why Pinterest users actually embrace branded content, unlike Facebook and Twitter users, and what that means for your ecommerce brand.
  • How Pinterest earns an additional 30% in paid media for free

Links/Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI066_Anna_Bennet.mp3
Category:general -- posted at: 1:00am CST

Every entrepreneur goes through it. It could be because you're getting too many sales, or it's because you're not getting enough sales. It’s that horrible feeling of being stuck, that you just can’t get through the weeds and everywhere you turn it's another dead end and you're putting out fires. It's the wrath of entrepreneurial chaos.

This episode is a story from our past, but it’s a problem we've seen so many companies experience, and it's a story that you can relate to.

The best part is, once you understand the problem and realize that there is a way out, you can begin to implement the systems your company needs to emerge from the entrepreneurial chaos.

By talking through this story we’ll hit on several of the common problems and solutions that come along with starting, running, and growing an ecommerce business.

One of the biggest things we see ecommerce owners missing out on is setting up solid marketing automation from the very beginning.

It’s the piece of your business that will help you finally get to the point where you really are “making money while you sleep”.

We’re going to run through an example of how we’re doing this for a client of ours. It’s a model that we think you can easily apply to your business no matter what industry you’re in or the type of product you sell.

The Story We Told

#1 - A Passionate Beginning

#2 - An Overwhelming Growth

#3 - Staring Into The Eyes Of The Entrepreneurial Beast

#4 - Slaying The Beast

#5 - The New Normal

#6 - How You Can Too

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI065_EI_Systems_Part_1.mp3
Category:general -- posted at: 1:00am CST

If you're looking for qualified customers who are ready to buy, but you're not yet using Google Shopping, then you might be missing out on untapped traffic and the hottest potential buyers on the interwebs.

Brett is an online marketer, eCommerce strategist, and speaker.

The majority of his time is spent running his agency, Online Marketing Giant, and leading an amazing team of talented marketers at Classy Llama that specialize in search engine marketing, search engine optimization (SEO), web development, marketing strategy, and branding.

He has a passion for helping entrepreneurs grow their businesses through creative marketing efforts. As a certified Guerrilla Marketing Coach and eCommerce marketing enthusiast Brett is a frequent speaker at business functions across the US.

"If your SEO company says they can't tell you what they're doing because it's proprietary stuff - fire them. Proprietary doesn't exist any more." - Brett Curry

Key Takeaways from the Show

  • Why SEO is not dead, it’s just evolved
  • Why Google shopping is the premier product advertising channel for merchants
  • Tips, tricks, and hacks to optimizing products for Google Shopping Ads
  • How to make sure your SEO foundation is set up properly
  • When to know if it's time to fire your SEO company
  • How to preserve your SEO during a platform/site migration.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe below.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI064_Brett_Curry_rev01.mp3
Category:general -- posted at: 1:00am CST

Despite the fact that ecommerce has grown 20% year over year, the ecommerce "gravy train" will be coming to a halt very soon for many ecommerce companies. If you want to keep riding then it's time to start investing in better experiences that provide value before asking for it.

Sam Mallikarjunan is the Head of HubSpot Labs and the author of the book "How To Sell Better Than Amazon".

HubSpot is an all-in-one inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

He is an expert ecommerce marketer and understand customer lifecycle marketing more than most thanks to his experience with inbound marketing at Hubspot.

Key Takeaways from the Show

  • The ecommerce gravy train is coming to an end.
  • Why cart abandonment shouldn't be considered a bad thing...if you do it right.
  • What closed loop attribution means and why you need to track it
  • Why customers who abandon carts actually spend more than those who don't.
  • What the greatest threat to marketing is, and why it's actually the greatest asset.
  • How Berretta succeeds at selling firearms online, even though they can't sell firearms online.

Links / Resources

Subscribe & Review

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Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI063_Sam_Mallikarjunan.mp3
Category:general -- posted at: 1:00am CST

We can think of very few things more important for an ecommerce business owner than determining what a customer is worth to an organization over their business lifetime, and there is no one better in the world at calculating customer lifetime value than Peter Fader.

Peter Fader is Professor of Marketing at the Wharton School of the University of Pennsylvania and the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage.

His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/buying activities and calculating customer lifetime value.

He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals.

Fader's work has been published in a number of leading journals in marketing, statistics, and the management sciences, and he serves on the editorial boards of many of them.

In 2009, Fader was named a "Professor to Watch" by the Financial Times.

Key Takeaways from the Show

  • Stop using weak proxies to determine CLTV
  • Finding your growth through your customers
  • Responsiveness is not customer centricity
  • Why Apple is not customer centric, but Harrah's entertainment is
  • What customer lifetime value ISN'T
  • The "Holy Trinity" of customer lifetime value
  • Raising your quantitative literacy
  • Learn the "Buy Till You Die" customer lifetime value model

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

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Direct download: EI062_Peter_Fader.mp3
Category:general -- posted at: 1:00am CST

With costs always on the rise, and the "highs" from marginal success being short-lived, ecommerce companies need to moderate (maybe even eliminate) the pay per click addiction that could sink their business.

Tom Schwab is founder and owner of Goodbye Crutches, the largest online distributor of direct to patient Durable Medical Equipment focused on serving those who can’t bear weight and can’t bear crutches.

He definitely knows how to build an online business with an Inbound Strategy. Tom led the growth of Goodbye Crutches from a regional player to a national leader in under 3 years.

Tom is the leader of the eCommerce Hubspot user group, has been featured in many industry leading publications, and is often a guest expert on podcasts, radio shows, and more.

Key Takeaways from the Show

  • Creating content with a purpose
  • How to monopolize the keywords in your industry
  • Using inbound marketing to sell any product
  • Breaking down the bias against inbound marketing

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter:

Direct download: EI061_Tom_Schwab.mp3
Category:general -- posted at: 1:00am CST

Customer comparison shopping is inevitable online. With the likes of Amazon and other major retailers doing everything they can to steal your customers through pricing-cutting and comparison shopping you need to pull out all the stops to keep them loyal.

T. J. Gentle and Andrew Scarbrough are co-founders of PriceWaiter, a tool that allows ecommerce companies to keep more customers by providing simple and private price negotiations for online stores.

 Personalization in all aspects of the online buying experience is now one of the most talked about topics in ecommerce, and T.J. and Andrew are going to share how they’ve been able to 5x their sales thanks to their focus on customer personalization using the PriceWaiter tool.  

Key Takeaways from the Show

  • Creating the benefits of a brick and mortar sales person online
  • Eliminate price comparison shopping once and for all
  • How to get around the nuances of minimum advertised pricing
  • Selling in a true one to one way online

Links / Resources

Follow on Twitter:

Direct download: EI060_TJ_Gentle_Andrew_Scarbrough.mp3
Category:general -- posted at: 1:00am CST

"According to leading neuroscientists, 95 percent of thoughts, emotions, and learning occur before we're ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition stop selling to the 5% of your customers brains...when you understand how your customers' brains work, you can appeal to the powerful subconscious - and get better results for less money." (Brainfluence, 2012)

Roger Dooley is a consultant, entrepreneur, and neuromarketing missionary who combines knowledge of emerging phenomena like neuromarketing and social networking with decades of hands-on marketing experience.

He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them. Clients range from Fortune 500 firms to entrepreneurial ecommerce businesses.

He regularly addresses national conferences, and has been quoted frequently in the mainstream press on topics ranging from brain fitness marketing, web communities, and social networks, is a frequent contributor to Forbes magazine, and is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing  

Key Takeaways from the Show

  • Why facts are crucial to helping customers justify the purchase of your product, even though buying is primarily emotional decision.
  • Using the understanding of the brain to do better marketing.
  • Strategies for selling luxury goods versus utilitarian products.

 

Links / Resources

Roger's Personal Website 

Roger's Neuromarketing Blog 

Brainfluence - Roger's Book 

Rober Cialdini's New Book  

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers, Austin & Chad!   

Follow on Twitter: 

 

Direct download: EI059_Roger_Dooley_New_Interrupt.mp3
Category:general -- posted at: 1:00am CST

The reality is, nobody cares about your product. That may sound harsh, but your customers and prospects only care about themselves. In this episode David Meerman Scott teaches us what to do about that and what the Grateful Dead can teach you about marketing so you can reach your buyers directly to drive more revenue.

David is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.

His 2007 book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web, and with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, "New Rules" is now a modern business classic.

He has written a total of 10 books (3 international bestsellers), his most recent being "The New Rules of Sales and Service; How to Use Agile Selling, Real-time Customer Engagement, Big Data Content, and Storytelling to Grow Your Business."

He delivers keynote speeches at conferences and company meetings all over the world (41 countries / 7 continents) including Google, Ford Motor Company, Century 21, National Geographic, Hubspot and many others.

Oh, and fun note here: In Japan's go-go years, he was one of the first twenty-something gaijin (guy-gin) male models in Tokyo to specialize in the young businessman look.

Key Takeaways from the Show

  • What the Grateful Dead can teach you about marketing
  • Why people don't care about your product and what to do about it
  • Differentiating yourself by asking the right questions to your customers

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers, Austin & Chad!  

Follow on Twitter:

Direct download: EI058_David_Meerman_Scott.mp3
Category:general -- posted at: 1:00am CST

23 million out of 28 million companies that do less than $25 million in revenue are operating check to check, which means it's very likely that you are one of the the struggling 82%. Fortunately, there is a simple system you can implement to turn your business from a cash-eating monster into a profit-generating machine to ensure you're permanently profitable.

Mike Michalowicz (mi-CAL-oh-wits) founded and sold two multi-million dollar companies by the time he turned 35. Confident that he had the formula to success, he became an angel investor...

...and proceeded to lose his entire fortune.

Then he started all over again.

Driven to find better ways to grow healthy, strong companies, Mike created the “Profit First Formula”, a way for businesses to ensure they're permanently profitable from their very next deposit forward.

Mike is now running his third million dollar venture; is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

He is also a guest speaker at Harvard, Princeton, eBay, SBA and other organizations throughout the world and also hosts the Profit First Podcast.

In today’s episode we’re breakdown the Profit First Formula, the cash management system that will ensure any business will become permanently profitable regardless of size, industry, or how much debt it carries or how many years it has been operating.

Key Takeaways from the Show

  • Reverse engineering your way to profitability
  • Why entrepreneurs never name themselves as top employees and why that's a problem.
  • Why having a large bank account can be bad for business
  • How and why standard accounting principles are flawed

Links / Resources

Mike's Website Link to Profit First Book  

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.

We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI057_Mike_Michalowicz_Profit_First.mp3
Category:general -- posted at: 1:00am CST

Quality ecommerce copy and product descriptions can increase ecommerce conversion rates anywhere from 30% to 100%. Writing subpar copy for your website is the equivalent of hiring a subpar, unqualified sales staff for a brick and mortar shop, and sales will suffer.

Joanna Wiebe is a co-founder and copywriter at Copyhackers, a company that helps you use copy to boost your conversions while enhancing your brand, even if you don’t like writing or you’re scared of the blank white page.

She’s been copywriting since 2004, and her 10 years of experience includes time as an agency and in-house copywriter, including time at companies like Intuit and Conversion Rate Experts.

Her work is often featured on some of the absolute best online marketing websites like KISSmetrics, Copyblogger, Unbounce, and ConversionXL.

Joanna promises to help you write more persuasive, believable and usable copy… sans pixie dust… so you can boost your website & email conversion rate.

 

Key Takeaways from the Show

  • How to sell a lot more using better ecommerce copy on your site
  • Swiping copy from your customers to write faster and better copy
  • When you know it's time to deploy or destroy your ecommerce copy
  • The unique value proposition blueprint
  • Finding the best copywriter for your business

Links / Resources

Copyhackers Website

Joanna's Twitter

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI056_Joanna_Weibe_Copyhackers_rev01.mp3
Category:general -- posted at: 1:00am CST

Abraham Lincoln once said, "If I had 8 hours to chop down a tree, I'd spend 6 hours sharpening my ax," and this episode is all about sharpening your ax for 2015.

Join us for this quick 15 minute episode as we review the planning process that made our 2014 so successful, how we're improving it for 2015, and how you can use all or parts of our planning process to make 2015 your best year ever.

Key Takeaways from the Show

  • How we build our company's vision
  • What we're doing to improve it for 2015
  • How you can use this information to create your company vision and crush 2015
  • The step by step process we went through to create this year's vision

Links / Resources:

 

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI055_Austin_Chad_Strategy_Session.mp3
Category:general -- posted at: 1:00am CST

The company that is willing to spend the most to acquire a customer will win, and Ryan Deiss teaches you how to win by optimizing your customer acquisition with his 5 step Customer Value Optimization System.

Ryan Deiss is the founder of a number of online media/publishing businesses, most notably DigitalMarketer.com. He is considered the “King of Conversion” and is the creator of the funnel models used by 90% of today's “A” list online marketers, like Neil Patel of Quicksprout and Kissmetrics. He's also set up funnels for William Shatner.

His companies sell products and services in over a dozen markets to hundreds of thousands of customers on every continent in the world… except Antarctica (which, if you’re ever in Antarctica and you’re willing to buy something let him know so he can say he sold something there…he’ll refund you after the purchase ;))

Over the last 36 months Ryan and his team have:

  • Invested over $15,000,000 on marketing tests…
  • Generated tens of millions of unique visitors…
  • Sent well over a BILLION permission-based emails, and…
  • Run approximately 3,000 split and multi-variant tests…
  • Combined, his companies have generated over $100 MILLION in online sales.

Ryan is also a highly sought after speaker and consultant.

He leads the annual Traffic and Conversion Summit, the largest conversion conference in North America where you can find out what’s working in digital marketing now. He is also the chairman of War Room, the elite mastermind membership where he leads and consults with the best and brightest in the world when it comes to growing businesses using the latest and greatest digital marketing strategies.

Key Takeaways from the Show

  • Why he who spends the most to acquire a customer will win.
  • What Bass Pro Shops and your ecommerce business have in common.
  • How to acquire customers with lower prices without devaluing your brand.
  • The 5 Step Customer Value Optimization System.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI054_Ryan_Deiss.mp3
Category:general -- posted at: 1:00am CST

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