The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

The newest online "Gold Rush" is happening right now, and it's picking up steam. Pinterest is mysterious to some, to others its marketing potential is still to be determined. When you listen to today's episode you will no longer have any questions about the power of Pinterest marketing to bring more free traffic, generate more sales, and connect better with customers.

Anna Bennett is the owner of White Glove Social Media, co-founder of True North Marketing, and is THE Pinterest marketing expert. Just type into Google “pinterest marketing expert” she’s the top one that comes up...and google’s never wrong.

Anna is the author of Pinterest Marketing For Business Master Online Course and has been featured in Forbes Magazine.

Her goal is to help you create, improve or integrate the power of Pinterest to grow your business bigger and faster and to have some fun along the way!

Oh, and Anna dazzled as an international beauty pageant winner a few years back, pretty sweet.

Key Takeaways from the Show

  • How and why Pinterest marketing is more effective than any other social media channel for driving traffic and converting more visitors into customers.
  • Why you need to incorporate Pinterest into your email marketing.
  • How Pinterest ads work, and how to make them work for you.
  • The types of brands that should be prioritizing Pinterest Marketing and why
  • Why Pinterest users actually embrace branded content, unlike Facebook and Twitter users, and what that means for your ecommerce brand.
  • How Pinterest earns an additional 30% in paid media for free

Links/Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI066_Anna_Bennet.mp3
Category:general -- posted at: 1:00am CST

Every entrepreneur goes through it. It could be because you're getting too many sales, or it's because you're not getting enough sales. It’s that horrible feeling of being stuck, that you just can’t get through the weeds and everywhere you turn it's another dead end and you're putting out fires. It's the wrath of entrepreneurial chaos.

This episode is a story from our past, but it’s a problem we've seen so many companies experience, and it's a story that you can relate to.

The best part is, once you understand the problem and realize that there is a way out, you can begin to implement the systems your company needs to emerge from the entrepreneurial chaos.

By talking through this story we’ll hit on several of the common problems and solutions that come along with starting, running, and growing an ecommerce business.

One of the biggest things we see ecommerce owners missing out on is setting up solid marketing automation from the very beginning.

It’s the piece of your business that will help you finally get to the point where you really are “making money while you sleep”.

We’re going to run through an example of how we’re doing this for a client of ours. It’s a model that we think you can easily apply to your business no matter what industry you’re in or the type of product you sell.

The Story We Told

#1 - A Passionate Beginning

#2 - An Overwhelming Growth

#3 - Staring Into The Eyes Of The Entrepreneurial Beast

#4 - Slaying The Beast

#5 - The New Normal

#6 - How You Can Too

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI065_EI_Systems_Part_1.mp3
Category:general -- posted at: 1:00am CST

If you're looking for qualified customers who are ready to buy, but you're not yet using Google Shopping, then you might be missing out on untapped traffic and the hottest potential buyers on the interwebs.

Brett is an online marketer, eCommerce strategist, and speaker.

The majority of his time is spent running his agency, Online Marketing Giant, and leading an amazing team of talented marketers at Classy Llama that specialize in search engine marketing, search engine optimization (SEO), web development, marketing strategy, and branding.

He has a passion for helping entrepreneurs grow their businesses through creative marketing efforts. As a certified Guerrilla Marketing Coach and eCommerce marketing enthusiast Brett is a frequent speaker at business functions across the US.

"If your SEO company says they can't tell you what they're doing because it's proprietary stuff - fire them. Proprietary doesn't exist any more." - Brett Curry

Key Takeaways from the Show

  • Why SEO is not dead, it’s just evolved
  • Why Google shopping is the premier product advertising channel for merchants
  • Tips, tricks, and hacks to optimizing products for Google Shopping Ads
  • How to make sure your SEO foundation is set up properly
  • When to know if it's time to fire your SEO company
  • How to preserve your SEO during a platform/site migration.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe below.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI064_Brett_Curry_rev01.mp3
Category:general -- posted at: 1:00am CST

Despite the fact that ecommerce has grown 20% year over year, the ecommerce "gravy train" will be coming to a halt very soon for many ecommerce companies. If you want to keep riding then it's time to start investing in better experiences that provide value before asking for it.

Sam Mallikarjunan is the Head of HubSpot Labs and the author of the book "How To Sell Better Than Amazon".

HubSpot is an all-in-one inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

He is an expert ecommerce marketer and understand customer lifecycle marketing more than most thanks to his experience with inbound marketing at Hubspot.

Key Takeaways from the Show

  • The ecommerce gravy train is coming to an end.
  • Why cart abandonment shouldn't be considered a bad thing...if you do it right.
  • What closed loop attribution means and why you need to track it
  • Why customers who abandon carts actually spend more than those who don't.
  • What the greatest threat to marketing is, and why it's actually the greatest asset.
  • How Berretta succeeds at selling firearms online, even though they can't sell firearms online.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe below.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Cheers,

Austin & Chad!  

Follow on Twitter:

Direct download: EI063_Sam_Mallikarjunan.mp3
Category:general -- posted at: 1:00am CST

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