The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

If you're not driving more ecommerce sales with Facebook advertising then you're missing out on one of the best "demand generation" systems available to your business today.

Facebook advertising has been responsible for producing 2x, 3x, 4x even 10x returns on adspend for some of our clients...and if you're not getting that with what you're doing now, here's how you can start.

The person responsible for helping some of our clients see those kinds of returns is Facebook advertising expert and friend, Andrew Foxwell. Foxwell (we call him Foxy!) is one of the most revered Facebook marketers today.

He has worked with 8 figure+ businesses, a U.S. Congressman, our clients, and even us. This is episode is part two in a 2-part series that will teach you how to drive more ecommerce sales with Facebook.

Part one is an overview of Facebook advertising, what's possible, and we lay the foundation to becoming successful. In part two we'll dig in a bit deeper and show you how to sell for results with facebook advertising. 

Key Takeaways from the Show

  • How to structure Facebook advertising campaigns for success for your ecommerce store.
  • The targeting power of Facebook and how to best use it to your advantage
  • How to find the highest converting ad campaign in the shortest amount of time.
  • How to a create large, highly-qualified "Lookalike" audience that generates sales on demand.

Links / Resources

Direct download: EI088_FB_Adverts_Part_2.mp3
Category:general -- posted at: 1:00am CST

The man who stops advertising to save money is the man who stops the clock to save time.

If you're not driving more ecommerce sales with Facebook, you should be. If you are using Facebook to drive sales, you can do it better than what you're doing now.

Facebook advertising has been responsible for producing 2x, 3x, 4x even 10x returns on adspend for some of our clients. Most of the credit can go to Facebook advertising expert and friend, Andrew Foxwell.

Foxwell (we call him Foxy!) is one of the most revered Facebook marketers today. He has worked with 8 figure+ businesses, a U.S. Congressman, our clients, and even us.

This is episode is part one in a 2-part series that will teach you how to drive more ecommerce sales with Facebook. Part one is an overview of Facebook advertising and what's possible. We then lay the foundation to becoming successful. In part two we'll dig in a bit deeper and show you how to sell for results with Facebook advertising.

Key Takeaways from the Show

  • Why you need to be using Facebook advertising for ecommerce.
  • The biggest obstacles to Facebook marketing success and how to avoid them.
  • How to get 3x, 4x, 5x and up to 10x return on adspend with Facebook Advertising
  • The first thing you need to do (or optimize) to succeed in driving more ecommerce sales with Facebook.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI087_FB_Adverts_Part_1.mp3
Category:general -- posted at: 1:00am CST

If you've listened to parts one and two of this three-part series you should have a firm grasp on scrum, the methodology we use to help us do twice as much in half the time.

The final episode in this series will cover our personal experiences using the methodology, how we've modified it to fit our business, the things we're improving as we move along, and how we think you should apply it to your ecommerce company. Plus, we also have a special guest joining us, and he goes by the name "Master Splinter."

No, he's not a mutant rat.

The Scrum Methodology was originally designed for technical projects, but now it's being applied to business and it's been a smashing success for many.

Our own experience has been extremely positive. Our team is on the same page, we're doing the right things at the right time, and we're knocking out project after project weekly.

This episode is part three in a 3-part series about applying the scrum methodology to innovate with disciplined execution while getting twice as much done in half the time.

Tim Francis is the guest on the first two episodes in this series. He is a Scrum "master" so to speak and he taught us the ins and outs of the process. In the first two episodes of this series he outlines what scrum looks like and how you can use it in your business.

Part one is an overview of the methodology, part two is how to execute the methodology, and part three is a review of how we implement scrum into our business and how you can apply it to yours.

Key Takeaways from the Show

  • How scrum can help anyone do twice as much in half the time
  • Why and how the scrum framework applies to ecommerce
  • A complete breakdown of the 5 essential components of successful scrum implementation
  • The most inefficient way to get projects done

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI086_The_Scrum_Life_Part_3.mp3
Category:general -- posted at: 1:00am CST

Getting twice as much done in half the time seems like a fantasy, but it can become a reality if you're using the scrum methodology.

If you're looking for the silver bullet to increase productivity, this could be it for you, it has been for us.

The Scrum Methodology was originally designed for technical projects, but now it's being applied to business and it's been a smashing success for many.

Our own experience has been extremely positive. Our team is on the same page, we're doing the right things at the right time, and we're knocking out project after project weekly.

Tim Francis is the guest on the first two episodes in this series. He is a scrum "master" so to speak and he taught us the ins and outs of the process. In this series he's going to outline what scrum looks like and how you can use it in your business.

This episode is part two in a 3-part series about applying the scrum methodology to innovate with disciplined execution while getting twice as much done in half the time.

Part one is an overview of the methodology, part two covers how to execute the methodology, and part three is a review of how we implemented scrum into our business and how you can apply it to yours.

Key Takeaways from the Show

  • How scrum can help anyone do twice as much in half the time
  • Why and how the scrum framework applies to ecommerce
  • A complete breakdown of the 5 essential components of successful scrum implementation
  • The most inefficient way to get projects done

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI085_The_Scrum_Life_Part_2.mp3
Category:general -- posted at: 1:00am CST

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