The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

You finally found it…

…the answer to your ecommerce store’s growth problem and your video marketing conundrum.

At this point you know that video marketing is all the rage as YouTube and other video platforms continue to explode with opportunity to you grow your business. You know you should be capitalizing, but it feels like too big of a task to take on right now.

Video marketing requires a lot of effort to outline a video marketing campaign, write the video(s), film the video(s), edit them, upload them, promote them etc. Of course, you can always hire someone to do all that, but that gets expensive…and who knows if it’ll even work and show a positive ROI after all is said and done.

But there is a different way to do video marketing that could work very, very well for you.

It’s called YouTube Influencer Marketing and today’s guest, Emmanuel Eleyae of Satin-Lined Caps, has experienced the video marketing promised land…to the tune of $80k in revenuer PER month within just the first 9 months of being in business.

He was able to do ALL of this with YouTube and without creating a single video himself. In this episode he’s going to teach you exactly how he did it and how you can, too.

Key Takeaways from the Show

  • What influencer marketing is and how works on YouTube
  • The 3 stages to successful YouTube influencer marketing
  • What makes YouTube influencer marketing right for your business
  • How to measure YouTube influencer marketing ROI

Links / Resources

Direct download: EI092.mp3
Category:general -- posted at: 1:00am CST

If there's any online company that completely embodies the idea of an authentic online brand, it's Ugmonk. Customer loyalty to the brand is second to none and something all ecommerce brands should seek to emulate.

Jeff Sheldon, founder & designer, has taken a small side project and turned it into one of the most successful, most authentic online brands we've ever encountered or worked with.

His story is truly one of the most remarkable authentic online brand building stories out there today, and he walks us through the steps he took to grow his business from basically nothing to an "online household name" where customers rarely leave.

He explains to us how he created a loyal community of customers that rarely leave him, the early mistakes he made and how you can avoid them, how he built his authentic online brand without advertising, and his plans to take his business to the next level.

Key Takeaways from the Show

  • How to create the most authentic online brand
  • The early mistakes Ugmonk made and how you can avoid them
  • Their shift in email marketing and the results it has produced
  • How Jeff plans to grow Ugmonk moving forward & how you can use some of his ideas to move your business forward as well
  • The one thing Jeff suggests you must do from the very beginning

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI091.mp3
Category:general -- posted at: 1:00am CST

Tommy Walker has written some of our favorite ecommerce content for some of our favorite sites over the past couple of years including ConversionXL and now Shopify Plus.

He has a wealth of knowledge about content marketing and shares with us his best strategies for establishing a system to generate a large amount of quality, effective content for ecommerce companies. He shares all in today's episode, take a listen.

Not every ecommerce company needs content marketing as a crucial part of their strategy. As Tommy puts it... I don't need an article about how to make my bed if I'm buying sheets online.

However, if part of your mission is to build a lifestyle brand surrounding your product then content needs to be a big focus for you as it builds community, loyal customers, and drives a lot of traffic when done right.

Tommy shares his personal 'code' (the one he's using for the Shopify blog he's now running) for successfully writing articles and hiring people able to create quality, effective content.

The key is to clearly define the audience you are addressing and what your brand stands for. With this in hand, you can hire great talent and give them the information they need to be able to write the content you expect in order to reflect your vision.

In this podcast we'll also cover an amazing workflow you can copy in order to manage content and writers just like Tommy does at Shopify. If you can run a system like this, you'll be able to consistently (and efficiently) knock out content that attracts great customers.

Key Takeaways from the Show

  • Why content marketing might not be right for your ecommerce company.
  • How to hire writers for your content team.
  • What you need to know about creating great content.
  • Lifestyle brand vs Service oriented product.
  • How to manage content production and independent writers.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI090-2.mp3
Category:general -- posted at: 1:00am CST

We talk about building systems all the time, but how well do they actually hold up when you completely leave your business? It was time for us to "put our money where our mouth is".

We recently tested out how well our systems worked by sending by sending Austin to Asia and completely off the grid for 3 weeks. In this episode we talk about the results we experienced, what we learned, and what we failed at so you can make the necessary adjustments in your business and make your systems work for you.

Systems are vital because they provide the freedom to step and disconnect so you can live a life outside of your work and really enjoy what you're working on.

Ask yourself, what would happened if I left your business today for 4 days and didn't have any connection to internet or phone? What about 3 weeks?

If you get a small panic attack just thinking about it, then you need to create more and better systems. A business is only a business when you can step away and still make money while your gone and everything, for the most part, still operates seamlessly.

During this test we realized that it success comes down to mastering a few different areas including hiring, systemization, measurement, and shared vision. Of course there's more to it than just that so we'll cover it all in this episode.

Key Takeaways from the Show

  • A breakdown of the mistakes we made, the good things we did and how you can use our experience to help you
  • How the SOP's we've been developing over the past 9 months worked out.
  • Why hiring an AMAZING team is crucial to success and some ideas on how to do it.
  • How customization will prevent you from leaving your business and completely disconnecting.
  • The misconceptions you have about your role and why you might not really be needed in your business (hurts, we know), but why you should want it that way

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI089.mp3
Category:general -- posted at: 1:00am CST

1