The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

115: The Power of Retargeting

Want more results? Want to know how to get those better results through your Facebook ads, Instagram ads and other unique ways of retargeting to your audience?

Get a detailed step by step look at the process you need to go through to start retargeting for your ecommerce business. We'll show you how to use retargeting as an elegant tool to accomplish different goals at each stage of your sales funnel.

Michael is an expert in online ads and walks us through the terminology, how to use them, when to use retargeting and what you need to start doing when you're done listening to the show.

Key Takeaways from the Show

  • Advanced Retargeting Skills
  • How to Think of your Funnel Differently.
  • What TOFU, MOFU, and BOFU are.
  • The right messaging to use in your funnels.
  • How to better maximize social media ads
  • Split your large list into several smaller lists.
  • What is working right now for ecommerce businesses.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Direct download: EI115_Michael_Erikson_Faccin.mp3
Category:general -- posted at: 1:00am CST

Need help figuring out how to build your team and then lead that team? You’ll learn how to implement content marketing into your process of actively engineering opportunities for your customers to return to your website in this week’s episode.

Today, James Schramko of Superfastbusiness.com joins us as we’re breaking down highly effective traffic and conversion strategies to help you grow your ecommerce business from seven to eight figures and above.

James shares his experiences with recurring revenue and content marketing, so you can implement these concepts into your ecommerce business.

Key Takeaways from the Show

  • Content marketing
  • Recurring Revenue – Netflix, amazon are all doing it.
  • How to increase frequency of opportunities for your consumers to buy.
  • Identify through your consumer base and analytics who is repeat purchasing.
  • Ways to actively engineer future sales.
  • Pay attention to where your website visitors are spending their time.
  • Provide further education to your existing customers
  • Importance of having a team and learning to let go of certain roles.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available. 

 
Direct download: EI114_James_Schramko.mp3
Category:general -- posted at: 1:00am CST

The holiday season marks the height of competition for customer acquisition with the stakes rising as many online retailers rely on this time of year to make up for a lower sales year.


In this episode Erik Christiansen, CEO of Just Uno shares critical strategies on how to maximize your sales and prepare you for the holidays. He walks us through why it is important to focus on the concepts you have in place and not stop with one email but walking each customer through your entire sales funnel.

It’s important (especially in the holiday season) to shop your own website and go through the shopping cart experience – if you are not already doing it today have an exit offer before the customer leaves.

Key Takeaways from the Show

  • Boosting Conversions
  • How to drive more sales over the holidays
  • Take advantage of the new google algorithim
  • Focus on your current strategies
  • Difference between Pop-ups vs interstitials
  • Think of your website no differently than you would a brick and mortar store.
  • Ways to use engage with your customers
  • What you need to know about Google approved “popups”
  • Treat your desktop messages differently than your mobile messages

Links/Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Direct download: EI113_Erik_Christianson.mp3
Category:general -- posted at: 1:00am CST

Andrew Foxwell

If you’re spending any money on Facebook, this episode is for you.

Andrew Foxwell goes deep into advanced Facebook advertising strategies that are working right now.

Key Takeaways from the Show

  • What’s working right now on Facebook?
  • What worked last year but is no longer working?
  • The future of Instagram and how brands can use it
  • Facebook video funnels and how to use them
  • How much you need to spend to learn on Facebook
  • What Facebook and Instagram will look like in 5 years
  • How to create custom audiences that drive conversions

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Direct download: EI112_Andrew_Foxwell.mp3
Category:general -- posted at: 3:51pm CST

What’s holding you back from reaching your goals? Chances are it’s you.

John O’Connor know how to help entrepreneurs and executives make major breakthroughs in their life. He shares some of his wisdom with us today.

 

Key Takeaways from the Show

  • How to ACTUALLY get everything you want
  • Foveal vision vs peripheral vision and how to use them to your advantage
  • How to program your own mind in a way that ensures you’re successful
  • Nootropic coffee
  • Structuring your life for success
  • The difference between Do. Have. Be and Be. Do. Have
  • Why you need a coach
  • How to avoid overwhelm and make decisions from a position of strength
  • Why you should stop habits that are on autopilot

Links / Resources

 

Direct download: EI111_John_OConnor.mp3
Category:general -- posted at: 4:19am CST

Hear the wisdom corporate escape artist, Buck Rizvi has on growth vs fixed mindset, how to run 25 employees virtually from your own home office and the process of hiring those people.

How do you know when to keep moving forward on your current venture or business are you prepared for growth? When is it time to be done? Let go. Sell the business or just walk away?

Key Takeaways from the Show

  • Why Buck believes in doing everything to maintain your reputation online
  • How he’s started multiple mulit-million dollar businesses after the age of 40 years old
  • Growth vs. Fixed Mindset
  • How to hire people using something called “the frog-kissing method”
  • When to start another business and when to keep pushing forward
  • When to sell your business?
  • Difference between running a 7 figure and 8 figure business
  • Why he one time FedEx’d a $15,000 check to one of the most legendary copywriter’s of our time
  • How he runs a team of 25 employees completely remote

 

Links / Resources

 

Direct download: EI110_Buck_Rizvi.mp3
Category:general -- posted at: 1:00am CST

 

Want to learn how to grow an email list by 40,000-60,000 ever month and convert a percentage into happy paying customers?

A simple drip campaign heavy on content with an offer to educate the user online adding value consistently can give you an idea of how much money you will make each month based on the amount of emails acquired. Sound simple enough?

Hear the journey how Logan and his co-founding partner of Wine Awesomeness started the journey two years ago being a two-man show to 15 – 20 employees acquiring 40,000 to 60,000 new email addresses every month.

“If you are doing everything, you are doing nothing.” Logan Lee

Key Takeaways from the Show

  • Using content as your advertisement how it can keep your cost of goods down.
  • How (why) to get your first angel investor
  • Recurring Revenue – the pros of being able to predict your monthly income.
  • Really it all comes back to learning by doing and trying things.
    – Trust your gut and yourself always verifying with the data while you stay focused.
  • Ways to keep providing your consumers with value
  • Email sales funnels and the potential they have for your company – if done the right way. (Diversifying your system of acquisition)

Links / Resources

Direct download: EI109_Logan_Lee.mp3
Category:general -- posted at: 1:00am CST

Ezra Firestone owns several seven-and eight-figure businesses. He shares his secret to dominating multiple markets, how to (instantly) upgrade your customers, and why you should never sacrifice your lifestyle.

 

Key Takeaways from the Show

  • How to Implement Upselling
  • Difference between Upselling, Down-selling and Cross-selling
  • How you can use the above tactics to boost sales in your business
  • 1 – Click Post Purchase Emails
  • We go over Integrative Social Commerce and how it will change your online e-commerce business.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available. 


Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI108_Ezra_Firestone.mp3
Category:general -- posted at: 12:24pm CST

107: ANALYTICS WITH YEHOSHUA COREN

Analytics with Yehoshua Coren

Google Analytics ninja Yehoshua Coren is a master of both implementation and analysis, and discusses how to develop good Google Analytics habits in order to find actionable insights for your eCommerce business.

 

Why pay attention to Google Analytics?

Yehoshua points out that an eCommerce business owner can’t afford to not pay attention to Google Analytics, as it helps companies to think strategically about their goals, get good data to work with, and then dig into that data to gain insights. In short, you need data to set goals for improvement and then meet those goals by making thoughtful business decisions.

What should you be tracking for your business?

  1. The conversion funnel: Know where people abandon their shopping carts.
  2. Click-through rates on promo boxes.
  3. Interactions with the customer support section and FAQ: A well structured customer support section can save money on phone and email support.
  4. If you employ one-step check-out, track form abandonment and error messaging to figure out where you need to improve user experience for better engagement. (Note: To track errors, have your developers code directly into the file to send that data to Google Analytics.)

Good Google Analytics Habits

  •  If your data looks wrong, it probably is wrong. Don’t assume that the numbers are always correct.
  • Don’t waste time with aimless “data wandering.” Instead, come up with a hypothesis to verify against your analytics. This helps you to find insights.
  • Don’t get stuck in Google Analytics’ standard metrics UI. Instead, pull out the data needed to create more meaningful metrics for your business and analyze it in a tool like Excel. Some key metrics to look at include: transactions per user, conversion rates by product, and revenue/profitability by channel.

And on a daily/weekly/monthly basis, he recommends the following:

Daily: Make sure nothing is out of whack. Check your Adwords spend and traffic. Look for strong changes in number of transactions or traffic sources. You can set custom alerts for some of these actions.
Weekly: Same as daily, and also spend a little more time looking at merchandising performance.
Monthly: Take a deep dive into landing page performance and measuring SEO.

What is propensity to buy?

Propensity to buy amounts to the following: how often are people viewing a product, how often they’re adding it to their cart based on that view, and how often they’re completing the purchase.
Yehoshua points out that an even better metric to look at is propensity for profit by product category or brand. He notes that the easiest way to take action on this data is to boost your ad spend accordingly to support those profitable products. He also recommends uploading your cost data (i.e. impressions, clicks and costs) to Google Analytics, and then using their tools to figure out where to invest your money.

Google Analytics is a wonderful tool, but it’s still just a tool. In other words, keep in mind that data in itself is worthless – there’s only value in how you use that data. It’s all about strategy and process, so figure out how to ask smart questions and find good answers.

Links / Resources

@AnalyticsNinja on Twitter

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:


Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI107_Yehosua_Coren.mp3
Category:general -- posted at: 1:00am CST

106: BUILDING A BUSINESS WITH ANDREW YOUDERIAN

106: Building a Business with Andrew Youderian

How do you go from being a product seller to a true business owner? Andrew Youderian has some insights to share from his own eight-year journey in the eCommerce world.

 

Andrew is the owner of eCommerce site RightChannelRadios.com and also runs eCommerceFuel.com, a private community for independent store owners.

Today we’re talking to Andrew about how to shift your mindset in order to grow a business and how to build a team you can count on, even in your absence.

He defines making the transition from product seller to business owner as being able to hire someone to do your job and still have a meaningful profit leftover. To that end, we discuss the following topics related to building out your company’s team.

Key Takeaways from the Show

  • How to effectively teach your team to have a business owner’s mindset when it comes to values and customers service, and why it’s important to treat your employees the way you want customers to be treated.
  • Hiring the right team by looking for people who are interested in learning the business, as opposed to just earning a paycheck.
  • Determining which positions should be filled in-house and which ones can be outsourced, and how to make the most efficient use of VAs.
  • Figuring out which tasks the business owner should handle and for how long, and which jobs can be outsourced early on.
  • Determining the best method of communication with each of your contractors, whether it’s by phone, via email or through a project management program like Asana.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI106_Andrew_Youderian.mp3
Category:general -- posted at: 1:00am CST

105: WHAT FAMOUS COPYWRITERS DON’T WANT YOU TO KNOW ABOUT WRITING COPY

Joanna Weibe105: What Famous Copywriters Don't Want You To Know About Writing Copy

Most high-paid copywriters don’t want you to believe you can write copy that sells. Not Joanna Wiebe.

 

Joanna is a 2 time guest of the podcast and the co-founder and copywriter at Copyhackers, a company that helps you use copy to to boost your conversions while enhancing your brand, even if you don’t like writing or you’re scared of the blank white page.

She’s also currently building a company called Airstory which is a note taking app designed to help you write copy 3x faster.

Today you’re going to learn why you are most likely the best person to write your own copy.

Key Takeaways from the Show

  • Why it’s important write copy for 20% to 35% of your visitors, not 100% of them.
  • What a “Competitor Content Audit” is and how you can use it to make more sales
  • What a Value Proposition Table is and how you can build one for yourself
  • The two sides of crafting a stellar message, and how to uncover pain points.

Links / Resources

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

Direct download: EI105_Joanna_Wiebe.mp3
Category:general -- posted at: 1:00am CST

HOW $100 MILLION DOLLAR COMPANIES ARE BORN

TheCHIVE is an international success story, but it wasn’t always that way. Here’s the story of how Leo Resig and his friends grew a celebrity gossip site into a $100 million dollar business.

Leo is the CEO at theCHIVE and works behind the scenes or as his brother John calls him, he’s the Oz at theChive. He built the stadium and let’s everyone else perform.

 

Key Takeaways from the Show

  • What it’s like to sell 50,000 t-shirt shirts in 2 minutes
  • Origins of theCHIVE and Keep Calm and Chive On!
  • What the difference is between having 1 employee and 150+
  • Business tips for entrepreneurs
  • How to win in a world without internet
  • The future of ecommerce and online business

Links / Resources


Chivecharities.org
TheCHIVE.com

Direct download: EI104_Leo_Resig_The_Chives.mp3
Category:general -- posted at: 1:00am CST

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” – W. Edwards Deming

Today we’re going to be continuing our 3 part series on email marketing for ecommerce. This episode is going to focus on maximizing profit through generating repeat sales.

 

If you haven’t listened to the first two episodes I’d recommend you start there.

The Silent Power of Email Marketing Part 1: Generating Leads

The Silent Power of Email Marketing Part 2: Activating Subscribers

In this third episode, I’m going to be sharing 5 tips to help you gain more repeat customers.

Key Takeaways from the Show

  • Why you shouldn’t send an email until you determine what your ideal outcome is
  • How to structure and build a win-back campaign
  • What a VIP campaign can do for your bottom line
  • How to cross sell your customers with complimentary products
  • The power of an automated birthday campaign

Subscribe & Review

To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

 

Direct download: EI103_Email_Marketing_3.mp3
Category:general -- posted at: 1:00am CST

102: THE SILENT POWER OF EMAIL MARKETING PT. 2

Having a large email list is great. You know what’s even better? A large customer list. In this episode I’ll show you how.

Today we’re going to be continuing our 3 part series on email marketing for ecommerce. If you haven’t listened to the first episode I’d recommend you start there.

The Silent Power of Email Marketing Part 1: Generating Leads

 

This episode is going to focus on activating subscribers. If you haven’t listened to the first episode, I would rewind it back and start there.

In this episode I’m going to give you 5 strategies to help you turn your subscribers into customers.

Key Takeaways from the Show

  • Why you should create a welcome sequence that is 100% different than what your customers get.
  • How to set up an escalating sequence of emails to maximize the chance of a purchase.
  • How to maximize sales by setting up trigger emails based on product views to increase propensity to buy.
  • How to segment your abandoned cart program to incentivize first time purchasers.
  • Why you should use evergreen time sensitive offers to drive sales.

Links/Resources

Direct download: EI102_Email_Marketing_2.mp3
Category:general -- posted at: 1:00am CST

1