The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” – W. Edwards Deming

Today we’re going to be continuing our 3 part series on email marketing for ecommerce. This episode is going to focus on maximizing profit through generating repeat sales.

 

If you haven’t listened to the first two episodes I’d recommend you start there.

The Silent Power of Email Marketing Part 1: Generating Leads

The Silent Power of Email Marketing Part 2: Activating Subscribers

In this third episode, I’m going to be sharing 5 tips to help you gain more repeat customers.

Key Takeaways from the Show

  • Why you shouldn’t send an email until you determine what your ideal outcome is
  • How to structure and build a win-back campaign
  • What a VIP campaign can do for your bottom line
  • How to cross sell your customers with complimentary products
  • The power of an automated birthday campaign

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Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

 

Direct download: EI103_Email_Marketing_3.mp3
Category:general -- posted at: 1:00am CST

102: THE SILENT POWER OF EMAIL MARKETING PT. 2

Having a large email list is great. You know what’s even better? A large customer list. In this episode I’ll show you how.

Today we’re going to be continuing our 3 part series on email marketing for ecommerce. If you haven’t listened to the first episode I’d recommend you start there.

The Silent Power of Email Marketing Part 1: Generating Leads

 

This episode is going to focus on activating subscribers. If you haven’t listened to the first episode, I would rewind it back and start there.

In this episode I’m going to give you 5 strategies to help you turn your subscribers into customers.

Key Takeaways from the Show

  • Why you should create a welcome sequence that is 100% different than what your customers get.
  • How to set up an escalating sequence of emails to maximize the chance of a purchase.
  • How to maximize sales by setting up trigger emails based on product views to increase propensity to buy.
  • How to segment your abandoned cart program to incentivize first time purchasers.
  • Why you should use evergreen time sensitive offers to drive sales.

Links/Resources

Direct download: EI102_Email_Marketing_2.mp3
Category:general -- posted at: 1:00am CST

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