The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Do you struggle to get an ROI on Facebook?

You're not alone. In this episode, Jeremy Roberts shares how he's been able to grow his business while operating in the hyper-competitive space of women's clothing. What can you do when all your competitors are venture backed? Jeremy shares what has worked for him.

Key Takeaways from the Show

  • The under estimated power of lifecycle marketing
  • How he used direct mail for a massive ROI
  • The mindset shift that let his business grow

Links / Resources

The Brand Growth Intensive - www.brandgrowthexperts.com/intensive

Direct download: EI121_Jeremy_Roberts.mp3
Category:general -- posted at: 2:00am CST

What's going on with Facebook's new analytics dashboard? Is it time to ditch Google Analytics? We'll tell you that and more in this latest episode. This is your unofficial breakdown on how to use Facebook Analytics to help grow your business.

Interview Highlights

  • 1:30 The new Facebook analytics package overview
  • 2:05 Why is this topic important to our listeners?
  • 6:00 How many people have the analytics dashboard and who is using it?
  • 7:14 People vs. pixel-based marketing…
  • 10:05 How to make an impact on your business with FB analytics
  • 15.09 The NEW-NEW stuff – building custom dashboards
  • 17:18 Helpful examples for building dashboards
  • 19:47 How to optimize with “Breakdowns”
  • 22:30 How do the analytic results affect the way you serve ads?
  • 25:31 How does the new FB platform help with event de-bugging?
  • 28:30 Inside the mind of Andrew Foxwell…last minute tips!

 

Direct download: EI120_Facebook_Analytics_REV01.mp3
Category:general -- posted at: 10:28am CST

1