The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

 

Are you ready to put a Facebook advertising plan in place for Q4 that's actually going to drive conversions, and not just clicks? Have you implemented Facebook's recommended advertising tactics, but they just aren't giving your brand the results you desire? Well this episode has what you're looking for, and more.

David Hermann and Molly McCarty share the truth about what really works and what doesn't when it comes to Facebook's recommended advertising approach. Learn the important first step that's necessary before launching conversion ads, and the best ad layout to help you drive sales. And, get an insider look at Facebook's new feature: household targeting.

Enjoy part 1, and stay tuned for part 2 coming soon!

Episode Highlights:

  • 6:37 - Do your ads have great social proof?
  • 12:00 - Want to boost your ROAS? Launch DPAs
  • 13:13 - Why it pays to go against Facebook’s recommendations
  • 15:40 - What surprises you most right now with Facebook ads (David’s reply)
  • 20:50 - What is your Q4 strategy? (David’s reply)
  • 24:00 - Why you want this new targeting feature: Household Targeting
  • 29:50 - Why you shouldn’t stop testing seed audiences
  • 30:40 - oCPM bidding: when you should kick it into manual vs auto bidding
  • 33:30 - Just getting started? Here are the seed audiences you should be starting with
  • 35:12 - Surprise, Audience Network is a successful placement? No Way!

Links and Resources:

     David Hermann

     Molly McCarty

Direct download: EI_125_David_Molly_PT1v2.mp3
Category:general -- posted at: 8:00am CST

Does the thought of cutting back on hours put fear in your mind? If so, you’re not alone. In this episode you’ll learn why cutting back on hours could be the secret to unlocking growth.

About a year and half ago, Tyler “Sully” Sullivan from Bombtech Golf found himself at a familiar entrepreneurial crossroads. Burned out from 80 hour weeks and frustrated by the limited time he had with his newborn, Sully decided to pull the pin on excessive hours. From now on he’d only work 2-3 days a week. That decision led to the fastest growth in Bombtech history. Now he’s working smarter, growth is easier, and spending more time with his family.

In this episode, you’ll learn what it takes to unlock growth, why you should do things that don’t scale, and how to start a community.

Episode Highlights:

  • 8:56 How you can improve your business by finding the things you’re not good at
  • 10:48 Do you want your business to grow? Eliminate the options
  • 14:03 Why you should be using Facebook Groups to grow your test group
  • 14:47 If you’re posting on social just about you, no-one is going to care.   
  • 16:56 How eliminating the “I’m the Owner” mindset with your customers will help you scale your business
  • 17:22 The social media post that lead to Bombtech’s first million in sales
  • 20:22 Never underestimate a hand written thank you note
  • 22:44 Pulling levers: why you should consider adding an ads specialist  
  • 23:50 What's the hardest part of delegating? Hiring those who are skilled enough to take over
  • 26:42 How bombtech is focusing on the customer & a new backyard game 
  • 30:09 Why you should do podcast ads
  • 34:53 The low bar we’ve all set for customer service

Links and Resources:

Direct download: EI_124_Tyler_Sullivan_Bombtech.mp3
Category:general -- posted at: 12:00pm CST

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