The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Are you frustrated with the increased competition on Facebook’s mobile news feed? Are you struggling with rising advertising costs and want to maximize your spend as effectively as possible? Then this episode is for you.

Andrew shares two simple Facebook ad strategies that will get you more bang for your buck and help you compete on the news feed. He also talks about where on Instagram you need to be testing ads, if you’re not already, and the great success he’s seeing with his clients.

Episode Highlights:

  • 2:29 Things we’ve noticed recently regarding the newsfeed that are affecting your ads.
  • 3:15 Are you testing your product catalog in a top of funnel ads? Here’s why you should.
  • 5:58 How to visually set up product catalog ads to make them most effective.
  • 9:55 Still haven’t tried Broad Match Ads? Here’s how to set them up for success.
  • 11:50 Why your ad copy is so important for getting the best ROAS possible.
  • 12:30 If you’re not testing Instagram stories you’re likely missing out on a 4x return on ad spend.

Links and Resources:

  • Podcast@ecommerceinfluence.com
  • Andrew@Foxwelldigital.com

Have you been wondering about the impact Facebook’s recent data privacy issues will have on digital marketing? Do you want to know what you need to do to get your ads in front of the right audience as social advertising continues to evolve? Then this episode is for you.

Master digital marketer Molly Pittman joins us to talk about all things Facebook, Messenger and Instagram. She discusses the three key things you need to launch a successful ad campaign as competition and costs continue to rise, the positive outcome she hopes to see from Facebook following the Zuckerberg hearings, and how to stay relevant as messenger continues to grow as an important advertising platform.

Episode Highlights:

  • 4:20 Understanding the current state of advertising on social media.
  • 7:20 The future of digital will include more informed consumers and a more regulated digital space.
  • 10:22 The best way to combat rising ad costs may lie within your offer.
  • 13:30 Why research and this free web tool (hint: you likely use it every day) are so important to the success of your ads.
  • 15:53 Did you pick up on this during Facebook’s Congressional hearings? This is where Facebook is likely headed with advertising.
  • 19:10 We are only at the infancy of marketing as we know it and here’s why.
  • 20:33 Communication with marketers may be the next big step for improving Facebook.
  • 21:49 Why Messenger is the next frontier for Facebook.
  • 25:39 So what about Instagram? Here's how it will likely grow in the digital advertising space.
  • 29:14 Why ManyChat isn’t worried that Facebook will create its own bot.
  • 33:22 What you should be doing to sustain your marketing mix for Q2.
  • 37:30 Molly’s workflow for creating great Facebook ads and which step she spends the most time on.

Links and Resources:

Direct download: EI_139_Molly_Pittman.mp3
Category:general -- posted at: 3:00am CST

Today we’re launching our first FLASH episode! These shorter, bite-sized episodes will have actionable tips and takeaways you can easily implement in your business that will start driving immediate results. We love interviewing experts in the ecommerce space, and will still share those interviews every other week, but also want to offer content that will give you some quick wins.

In today’s episode we talk about three common mistakes I see almost all of my clients making with their email marketing. You’ll learn: which setting must be turned off in your browse and abandoned cart campaigns to prevent you from missing out on $100s (if not $1000s) in sales, the importance of list segmentation and how to avoid ending up in the spam box, and why opt-in rate isn’t the best metric for measuring the success of your offers, and what you should measure instead.

Episode Highlights:

  • 4:45 The importance of making sure the Smart Sending Feature is properly set so you’re not leaving money on the table
  • 7:00 Why it is so important to be segmenting and sending emails to your engaged audiences
  • 8:30 How sending emails to those who are inactive on your email list can get you put in the spam box
  • 9:36 When it comes to measuring your email list, this is the metric you should be using
  • 10:12 Why it is so important to not just review the number of opt-ins you get, but how they opted in and when/how often they converted after that

Links and Resources:

Direct download: Flash_Ep1_3_Mistakes.mp3
Category:general -- posted at: 7:35am CST

Running an online business can be a lonely endeavor. It's easy to second guess yourself if you don't have other business owners to connect with. Have you ever wished you could find out how other companies are managing their growth? In today's episode, we get the inside scoop on what’s working (and what’s not) at the fast-growing gifting startup Greetabl.

Joe Fischer, the Founder of Greetabl, joins us today to talk about what worked for him as he grew his business from an idea to an industry. Joe talks about which marketing channels have worked best to fuel Greetabl’s growth, how to hire quality talent as you scale (even if you’re in a small town), the reality behind fundraising for your business, and the five key areas ecommerce brands need to focus on to see ongoing, sustained growth in the coming years.

Episode Highlights:

  • 9:16 How Greetabl got in front of people to grow their business
  • 11:18 The campaign that Greetabl is excited about launching (Note: print marketing is not dead)
  • 15:45 Thinking about bringing everything in house? Here is how Greetabl is weighing those costs as a positive
  • 18:49 How to hire quality talent even if you are small business just starting to scale
  • 22:24 What ecommerce businesses can be doing to maintain sustained growth through 2018 and into 2019
  • 25:20 Who Greetabl views as their competition and how they address competition as a whole
  • 30:27 How to raise capital for you business and the secret sauce you will need to do it.
  • 33:37 The best ads that are crushing it for Greetabl right now
  • 38:44 Email does it. The Campaigns that are delivering great ROI for Greetabl
  • 43:45 The tools and tactics Joe uses to balance life & work

Links and Resources:

Joe Fischer:

Direct download: EI_137_Joe_Fischer.mp3
Category:general -- posted at: 3:00am CST

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