The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

If you’ve been wondering how to improve your Facebook ad creative, you’re not alone.

Great Facebook ad creative really sets successful brands apart. But, there’s not a lot of information out there about the fundamentals of building a system to generate ongoing creative and how to test whether it’s actually working.

So today we’re breaking it down for you. We talk about how to approach creative if you’re spending $5000 a week or $100,000, the questions to ask before you start testing, what’s working right now in terms of creative sizing, and some new tools you must start using.

Enjoy!

Episode Highlights

  • 5:48 The amount of Facebook ad creative you need to be testing, and why it’s easier to create content now than ever before.
  • 8:16 Clarifying the correlation between how much you can test and your overall budget.
  • 9:28 A quick and simple way to pull together UGC and create an ad.
  • 13:18 The most common issue businesses run into with putting together new creative.
  • 15:22 A system for new creative development that will scale up, whether you’re spending $5K a month or $50K a month.
  • 17:21 How often you should be putting new content into your funnel.
  • 18:26 The frequency to look for that signals it’s time to update your Facebook ad creative.
  • 20:06 What’s working with ad sizing right now and the new tools you need to know about.
  • 24:54 The first question to ask yourself before you start testing your ads.
  • 27:32 A step-by-step process for testing your creative and what to look for to determine success.
  • 29:35 How much money to put behind your creative testing.
  • 30:28 Which audiences to test your ads on.
  • 31:39 Dynamic Creative Testing and why Andrew believes this is the most efficient way to test your ads.

Links And Resources

Direct download: EI_214_CrankUpYourCreative.mp3
Category:general -- posted at: 3:00am CST

If you can sell water online, you can sell anything.

Today’s guest, who has been managing social strategy in the direct-to-consumer space since he was 15 years old, helped Hint water make a killing when he was their Director of DTC business.

Recently featured on Forbes 2019 list of 30 under 30, Nik Sharma is an expert at DTC marketing.

We chat with Nik about what he’s invested in now, his thoughts on building a brand, and his insightful tips on how to write scroll-stopping ad copy.

The DTC space continues to evolve and Nik is at the forefront. I know you’ll learn a lot during this episode just like we did.

Enjoy!

Episode Highlights

  • 6:51 Nik’s fascinating career journey, starting at age 15.
  • 9:07 How Nik successfully managed to sell water online with Hint.
  • 12:14 The role of storytelling and the willingness to test new ideas in Hint’s marketing success.
  • 14:50 The company structure that allowed Nik to accelerate Hint’s growth.
  • 16:55 Changes Nik has seen within the direct-to-consumer space and the three things right now that are driving revenue.
  • 22:06 How to evaluate whether you’re copy is going to be scroll-stopping.
  • 26:34 Haus’ unique offering that made them so appealing for Nik to invest in.
  • 31:07 Components of building a strong community as a brand.
  • 35:33 Where Nik would start if he built his own brand today.
  • 38:28 The important data to evaluate before investing in a company and the tech stack Nik recommends to access it.

Links And Resources

Direct download: EI_213_NikSharma.mp3
Category:general -- posted at: 3:00am CST

Many business owners tell me one of the reasons they started their own company is to have the freedom to travel.

However, as their business grows, travel becomes stressful and they feel like they have less freedom, not more.

Today we’re helping you get that freedom to travel back by sharing our strategies for stress-free and productive traveling. We both have a lot of experience traveling and working, and we want to give you our tips for enjoying yourself, and getting stuff done, while on the road.

Enjoy!

Episode Highlights

  • 5:08 The travel mindset and setting expectations.
  • 6:59 The pace of business travel vs. ongoing travel.
  • 7:59 A key thing to do on travel days that will help reduce stress.
  • 10:47 In order to keep the freedom to travel as your team grows, you need to protect each other’s time.
  • 13:42 The travel kit to put together to help you be more productive.
  • 15:24 Andrew’s addition to his travel kit that’s been a game changer for staying calm on the road.
  • 16:02 Tips for making the most out of long flights and drives.
  • 19:05 Andrew’s road trip recipe for success.
  • 21:50 What to do right away when you land in a new city to get grounded and ready to be productive.
  • 25:20 Some travel apps/access hacks.

Links And Resources

Direct download: EI_212_HowToTravel.mp3
Category:general -- posted at: 3:00am CST

The Golden Era of the direct-to-consumer business may very well be over.

But there are still ecommerce brands out there who are crushing it and in today’s episode we explore some of the reasons why.

Former Shopify Plus blog editor Aaron Orendorff has written a ton about ecommerce and the direct-to-consumer craze.

Today we have a thoughtful conversation about what it means to build a ecommerce brand in the current climate, what some fast-growing, successful companies are doing to show up in a more unique way, and how a bigger picture process around customer acquisition is helping them succeed.

Enjoy!

Episode Highlights

  • 7:00 Introducing Aaron Orendorff and his two distinct professional lives.
  • 10:26 Aaron’s transition from Seminary to Shopify Plus.
  • 16:03 Why the Golden Era of direct-to-consumer is over.
  • 18:26 How do small ecommerce brands with limited products succeed at shifting categories to scale up?
  • 24:18 Engineering AOV from the start to the end of your sales funnel.
  • 28:58 Good loyalty program tactics.
  • 29:59 The three ingredients to a successful loyalty program.
  • 33:37 Some companies who are killing it with their rewards programs.
  • 37:23 Why it’s better to drive paid media to content rather than your product page.
  • 41:52 SEO as part of the long game for the success of your ecommerce brand...is it right for everyone?
  • 44:13 Which brands should invest in content and which ones shouldn't.
  • 48:58 You can’t build a brand around itself, you build it around your community.

Links And Resources

Direct download: EI_211_AaronOrendoff_KlaviyoContest.mp3
Category:general -- posted at: 3:00am CST

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