The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Hey advertisers, Facebook doesn’t care about you.

It cares about its users.

That’s why it recently launched a new tool called the Customer Feedback Score.

Facebook is using this tool to crackdown on drop shippers and other advertisers whose products don’t deliver.

Today we’re going to talk about where to find this tool, how to interpret the data it provides, and what you can do to improve your score.

Enjoy!

Episode Highlights

  • 5:40 How Facebook is cracking down on drop shippers and shoddy products with its new tool.
  • 8:25 Where to find you Customer Feedback Score in your account.
  • 9:36 What you’ll see when you access your Customer Feedback Score and how to understand your score.
  • 11:40 Reviewing positive feedback: what your customers want more of.
  • 13:46 Identifying opportunities for improvement.
  • 17:30 Don’t let your score drop too low or your ads, and your page, will be banned from Facebook.
  • 18:55 As the big 3 ad platforms work to create better experiences for consumers, you’ve got to plan ahead and shift your approach accordingly.

Links And Resources

Direct download: EI_218_CustomerFeedbackScore.mp3
Category:general -- posted at: 3:00am CST

Sometimes it takes a lot of failures before you make it big.

Today’s guest is no stranger to failure -- he once invested $250K in a company that never even launched.

But now, Josh Meyer is the CEO and co-founder of Brickell Men's Products, the fastest-growing company in Maine and the fastest-growing skincare company in the world.

Josh joins us to talk about the challenges Brickell faced with their rocketship growth, why he’d never raise money for a business again, and his love-hate relationship with Amazon.

Enjoy!

Episode Highlights

  • 6:44 Introducing Josh and his path to becoming the CEO and co-founder of the fastest-growing company in Maine.
  • 9:45 How Josh runs a business based in Maine, while living in Florida.
  • 12:23 The moment Josh realized Brickell’s success was real.
  • 14:00 Lessons learned from a $250K business flop.
  • 17:32 Some of the challenges of being a fast-growing company.
  • 20:39 How Josh assesses Brickell’s success and growth potential, and why he doesn’t trust Google Analytics.
  • 24:56 As you spend more money on Facebook, you need to be critically examining the leads you acquire.
  • 27:58 Brickell’s approach to customer loyalty programs and how it’s shifted as they’ve grown.
  • 31:10 Why Brickell is willing to sell their soul to capture email addresses.
  • 33:27 How Josh’s approach to email has evolved as the business has grown.
  • 36:49 Why Josh thinks spending money on social media influencers is total BS.
  • 39:01 When it comes to rolling out new products, if you’re going to fail, fail quickly.
  • 41:14 Keep your friends close but keep your enemies closer: how Amazon contributes to Brickell’s continued success.
  • 44:54 Resources that have helped Josh along the way.
  • 48:30 Now Hiring: Brickell is looking for a Marketing Director.
  • 51:18 Three things you can do right now to start growing your business even faster.

Links And Resources

Direct download: EI_217_JoshMeyer.mp3
Category:general -- posted at: 3:00am CST

When I ask business owners what’s holding them back from making their next big hire, you know what they tell me?

Hiring sucks.

I’ve heard this time and time again.

Over the last month, I've gone through the process of hiring a marketing apprentice. I used an approach that’s helped me successfully hire many people over the years -- without stress.

Today, I’m going to share my entire approach with you, so you can make your next great hire, painlessly.

We’ll discuss how to create a job post that will attract great talent, how to conduct the pre-interview evaluation process, how to conduct a really great interview, and more.

Episode Highlights

  • 6:59 The first step in the hiring process: figuring out what you’re looking for.
  • 8:05 Don't make this mistake when creating your job listing.
  • 9:01 How to write a job post that will attract great talent.
  • 12:44 Writing your post to attract the right people, repel the wrong ones, and make it easy to disqualify applicants.
  • 15:03 Outlining the skills and responsibilities you’re looking for in your job post that connect with your company ethos.
  • 16:20 Some places to consider posting your job.
  • 18:50 How to filter through your first round of candidates.
  • 20:09 Round two of the application process: the test task.
  • 23:27 How requiring a test task helps you make the right hire and why it’s not too much to ask, especially for remote positions.
  • 25:58 The weeding out process after completion of the test task.
  • 27:14 Round 3: getting to know your top candidates before the interview.
  • 28:19 A lesson we learned at the interview stage and the change we’ll make in the future.
  • 30:07 How to approach the face-to-face interview and some questions to ask.
  • 34:17 Why we always request a Kolbe score before making a hire.
  • 36:09 Extending an offer, onboarding, and beyond.
  • 38:48 During this entire process, stay true to your company’s values.

Links And Resources

Direct download: EI_216_HiringAMarketingAprentice.mp3
Category:general -- posted at: 3:00am CST

What would you do if your organic traffic dropped by 90% overnight?

That’s exactly what happened to today’s guest earlier this year.

Mike Colavita, founder of Fat Buddha Glass, joins us today to talk about his experience being on the receiving end of a big Google slap and how he's recovering from an organic search drop. He shares why his site was dinged in the first place and the changes they’ve implemented since then to make nearly a full recovery five months later.

What at first seemed like the worst possible situation turned out to be one of the best things that ever happened to Mike’s business.

I know you're going to enjoy this episode!

Episode Highlights

  • 5:00 Introducing Mike Colavita and his entrepreneurial journey. 
  • 6:45 The birth of Fat Buddha Glass.
  • 9:20 How to raise brand awareness when you’re banned from practically every channel.
  • 12:10 The turning point from part-time business to full-time endeavor.
  • 15:19 Finding new marketing channels through content partnerships and placements.
  • 16:41 The dire effect of the Google algorithm update on Fat Buddha Glass.
  • 18:55 Why Google dinged Fat Buddha Glass and why Mike says it was actually one of the best things that’s ever happened to his business.
  • 21:09 What mistakes Fat Buddha Glass was making with their SEO strategy and how they’ve fixed them.
  • 24:45 Content is more than just your blog.
  • 25:59 The strategies Fat Buddha Glass implemented to recover from its Google slap.
  • 30:40 Google reveals what they’re looking for when evaluating web content.
  • 32:06 The role blog posts played in improving Fat Buddha Glass’ rankings and why they prioritized product descriptions first.
  • 34:57 Tools Mike recommends that helped him on his road to SEO recovery.
  • 40:36 The value of having a phone number on your website and how it builds trust.

Links And Resources

Direct download: EI_215_MikeColavita.mp3
Category:general -- posted at: 3:00am CST

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