The Ecommerce Influence Podcast

Are you frustrated with the increased competition on Facebook’s mobile news feed? Are you struggling with rising advertising costs and want to maximize your spend as effectively as possible? Then this episode is for you.

Andrew shares two simple Facebook ad strategies that will get you more bang for your buck and help you compete on the news feed. He also talks about where on Instagram you need to be testing ads, if you’re not already, and the great success he’s seeing with his clients.

Episode Highlights:

  • 2:29 Things we’ve noticed recently regarding the newsfeed that are affecting your ads.
  • 3:15 Are you testing your product catalog in a top of funnel ads? Here’s why you should.
  • 5:58 How to visually set up product catalog ads to make them most effective.
  • 9:55 Still haven’t tried Broad Match Ads? Here’s how to set them up for success.
  • 11:50 Why your ad copy is so important for getting the best ROAS possible.
  • 12:30 If you’re not testing Instagram stories you’re likely missing out on a 4x return on ad spend.

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