Thu, 27 December 2018
Today, we’ve got an excellent interview with Wharton Professor and entrepreneur Peter Fader.
He's a two-time guest. We wanted to bring Peter back on the show because he’s an expert in customer lifetime value and customer centricity.
How do you predict lifetime value? What models should we use to predict lifetime value? This is what Peter spent his entire career focusing on.
In this episode, Peter is going to talk about the difference between contractual businesses and subscription businesses. He's going to talk about share some big name eCommerce businesses that on are track to go out of business because of their product-centric model.
It's a deep dive into customer centricity, lifetime value, and it's something I think you guys will enjoy.
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Direct download: EI_178_Peter_Fader_wPromo.mp3
Category:podcast -- posted at: 3:00am CDT