Tue, 9 April 2019
If you’re not yet familiar with Campaign Budget Optimization, now is the time.
Facebook recently rolled out this new ad feature and has plans for it to become a requirement for all advertisers later this year.
Today, Andrew goes in-depth with everything you need to know about Campaign Budget Optimization (CBO). We discuss what CBO is all about: the framework for setting it up, how to approach your bids, and other killer tips that will make sure you’re set up for success when you start testing it out.
Links and Resources:
Become a Member:
If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.
That could be scaling up advertising, or hiring a team, diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.
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If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
Direct download: EI_194_CBO.mp3
Category:general -- posted at: 3:00am CDT