240: Launch to Traction: The Scaling Series, Part 2

We’re on to part 2 of our scaling series, where we talk about the stage from launch to traction, when you’re on track for, or surpassed, the $100K mark.

At this stage in the business, you’re moving from selling something to having consistent sales. Today we’ll talk about some of the common problems people run into during this stage, critical questions to answer before you can start scaling up, and where to seek out support.

We’re bringing you our knowledge and experience from working with brands that have successfully scaled up, and seeing others that haven’t.

In part three, we're going to be talking about traction to scaling. So enjoy this week and stay tuned!

Episode Highlights

• 4:42 How to know when you’re in the traction stage of your business growth.
• 7:59 Your goal during this stage of scaling up your business.
• 8:45 Places you can turn to when you’re looking for guidance.
• 10:31 Focus on customer acquisition in the early stages of growth.
• 11:26 Why you have to distinguish between signal vs. noise and listen to a diverse set of sources.
• 13:06 One question you have to ask yourself before you continue to scale up.
• 14:48 You must become a channel expert before you outsource.
• 17:13 The minimum AOV you need if you want to acquire new customers via paid ads.
• 20:33 Great opportunities for you if you’re in this stage of growth.

Links And Resources

• Zero To Launch: The Scaling Series, Part 1
• The Coalition
• Foxwell Digital Courses
• @a_brawn on Twitter
• @andrewfoxwell on Twitter
• Brand Growth Experts
• Foxwell Digital
• Review or subscribe on iTunes