If you are advertising on Facebook and Instagram, this is an episode you don’t want to miss!
As we see an increase in Facebook and Instagram usage due to COVID-19, many of our clients are scaling up their advertising. Today’s episode will cover what’s working right now in paid social and how our clients and partners are scaling up!
- 6:37 The specific audiences working right now for top of the funnel advertising
- 9:57 User-generated content that’s providing additional scale
- 11:30 What’s working right now to scale up middle of the funnel advertising
- 12:22 The audience advertisers should be targeting
- 13:23 Bid strategy - are cost caps working?
- 15:35 How to acknowledge the challenging times on the website and product
- 19:14 Optimizing dynamic creative within campaigns
- 20:58 What optimization is working in low funnel
- 21:33 How to address shipping concerns
- 22:44 Other messaging opportunities to address delivery concerns
Links And Resources