288: Traction: An Honest Assessment & How it Changed the Game for our Business

Implementing Traction at your company? Here’s what you should know before you start. 

Many of our clients inside of the Coalition have heard of Traction and have considered trying to implement EOS at their company. If this phrase is new to you, EOS - the Entrepreneurial Operating System - is a set of concepts and tools that can help your team align on a clear vision, make progress towards defined goals, and increase accountability and communication. 

Our team dove headfirst into the task of implementing Traction just over a year ago and we’ve learned a lot since. In this episode, I’m sharing how we adopted the EOS methodology, the pros and cons of using it, and who I think has the most to gain from it. 

If you’re an eCommerce entrepreneur who thinks there might be a better way to run your business, this episode is for you.

Enjoy!

Episode Highlights

• 4:50 Life before finding Traction
• 6:53 The best part about using the EOS process and how it changed the game for us
• 8:05 What “rocks” are and how they address the biggest struggles I see entrepreneurs facing today
• 10:27 The feedback from my team that I didn’t see coming
• 11:51 How we work around the biggest con of using EOS 
• 15:07 Who EOS works best for
• 16:10 Why I think solopreneurs will struggle implementing EOS 
• 18:59 How to get free 30-day access to the Coalition

Links and Resources:

• Traction: Get a Grip On Your Business by Gino Wickman
• Traction Implementation Tools
• The Coalition
• @a_brawn on Twitter
• @brandgrowthx on Twitter
• Review or subscribe on iTunes