298: The High-Converting Approach to Content that Led Holistic Habitat to Massive Success

Holistic Habitat self-taught their way to Facebook Ads success. Here's why they doubled their ad budget in 2020.

Kristin Holler is the co-creator of Holistic Habitat, an eCommerce home decor company for the socially conscious. I met Kristin in 2019 and have worked with her inside the Coalition, and most recently, as a member of Intentional Wealth. Since we started working together, her business has grown tremendously and email marketing makes up 30% of her monthly sales. However, that’s not the only lever Kristin has learned how to master.

With a roll-up-your-sleeves mentality, Kristin has led Holistic Habitat through the ever-changing landscape of Facebook ads, the COVID-19 pandemic, market shifts and so much more. She’s here to share how they grew 500% in 2018, how she became a Facebook ads pro, and the secret behind creating ads that convert. We also dive into the biggest leadership takeaways of 2020 and how to get out of your own way.

Episode Highlights:

• 4:21 How Kristin started as an eCommerce entrepreneur
• 7:27 The moment Kristin realized Holistic Habitat had potential
• 9:55 How Holistic Habitat grew 500% in 2018
• 12:53 Why Kristin doubled her FB ads budget at the beginning of COVID-19
• 16:53 The biggest leadership takeaways from 2020
• 19:13 Working in the Coalition: How Kristin increased profits and got out of her own way
• 23:25 Becoming a Facebook ads pro
• 26:23 How to run Facebook ads that convert
• 28:32 Holistic Habitat’s unforgettable marketing mishaps 
• 31:10 Advice for purpose-driven brands trying to build customer loyalty 
• 33:57 The #1 thing Kristin wishes she knew before starting her entrepreneurship journey
• 35:27 What’s keeping Kristin up at night
• 37:16 Lessons from COVID-19 that keep moving the needle
• 38:43 How Holistic Habitat creatively increases their average order value
• 41:52 Get in touch with Kristin

Links and Resources:

• Holistic Habitat
• Holistic Habitat on Instagram
• Holistic Habitat Insiders Facebook group
• Foxwell Digital
• The Coalition
• Intentional Wealth
• @a_brawn on Twitter
• Review or subscribe on iTunes