Tue, 17 August 2021
Positioning your brand correctly is the most powerful thing you can do to attract and retain customers. Effective copywriting is how you do it.
My guest on this episode is none other than The Email Copywriter, Chris Orzechowski, and he’s here to deliver massive value about copywriting, positioning, and marketing strategy.
We talk about how to think about copywriting, ways to improve your emails, and different styles of email campaigns and flows. We go deep into positioning and ways to unlock advertising angles for your brand that are probably already inside your own head if you’re passionate about your business and products.
Chris is a member of the Coalition, our community of 250+ eComm founders, and recently did a training on How to Make Your Emails Irresistible. It’s one of our most popular trainings so definitely check it out. If you’re interested in joining the Coalition to access this training and more like it, sign up here.
Direct download: EI_317_Chris0_v2.mp3
Category:general -- posted at: 3:00am CDT