336: SEO in 2022: Drive More Organic Traffic to Reduce Ad Costs and Increase Profits

“Where did the SEO hide the dead body? On page two of Google.” Yes - SEO in 2022 will still play a huge role in eComm success. With ad costs going up it’s a great time to learn how to drive quality organic traffic with smart SEO tactics. 

John Murphy is the CEO of Ebike Generation and an eCommerce SEO expert. 

In this episode, we talk about John’s journey, and how he went from being an executive at GE to starting his own eCommerce company. John’s eComm success has largely come from SEO after he was banned from Google Ads and Facebook ads in the early days of his business. 

He shares his tips on how he drives $2 million a year from just SEO and what SEO in 2022 will look like (yes - free traffic still exists). 

Note: John is offering his course How I Generate $2M+ Per Year in Sales from Organic Traffic in the membership in March. If you’re a member you can register here. Or if you’d like to join to take the course you can find more information here. 

Episode Highlights:

• 5:47 How John started selling online 
• 8:09 Finding the right product 
• 12:03 Getting the first sale 
• 13:58 Supply chain issues & COVID 
• 16:20 Finding the right niche and not being scared to narrow down 
• 22:28 Getting banned from Google and Facebook ads 
• 24:49 Shifting to SEO for a majority of traffic 
• 29:09 SEO in 2022 
• 31:24 How much content do you actually need to be successful in SEO
• 36:58 External linking & its relevance today 
• 39:46 What’s working now in SEO backlinks 
• 45:27 Getting organic traffic when you’re too reliant on paid traffic 

Resources:

• EcomSEOFormula.com
• ebikegeneration.com
• The Brand Growth Membership
• @a_brawn on Twitter
• Review or subscribe on iTunes