347: Use Story Hooks over Product Hooks To Increase Conversion, LTV & Engagement

If you can’t write, you can’t sell (unless you hire a copywriter). How to increase conversion, LTV & engagement with better copy.

In this episode, Austin and Chris Orzechowski discuss a wide range of eComm topics to give you some great food for thought. 

Topics include - traffic strategies by channel, how to hire a copywriter, choosing your mindset towards your business, how to write a story hook over a product hook (and sell more), and rounding out with web3 opportunities and curiosities. 

Sit back and enjoy the ride on this one. 

Episode Highlights:

• 4:11 Chris’s experiment to find traffic channels that work 
• 5:13 Facebook ads right now 
• 7:05 What Chris is doing on YouTube 
• 11:57 What to look for when hiring an in-house copywriter 
• 14:57 Where to hire a copywriter to increase conversion, LTV & engagement
• 18:12 Creating a brief and working as a team from idea to output 
• 21:19 Story based hooks vs product based hooks 
• 24:21 How to tell a story around your product (that’s compelling & sells)
• 29:03 Parenting as an entrepreneur 
• 33:56 A “not participating in recessions” mindset 
• 40:20 The difference between good and great copywriting
• 43:30 Thoughts on crypto and NFT markets
• 48:08 The metaverse and optimizing your real life for the online world 

Resources:

• TheEmailCopywriter.com
• Podcast 317: How to Beat Your Competition with Effective Copywriting and Brand Positioning
• The Brand Growth Membership (Join today to get 7-days for $1)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes