With paid traffic costs continuing to go up PR is a great place to find long-term value in traffic and social proof. Learn how to get press for your eCommerce business.
Nora Wolf is a PR expert and specializes in getting brands tons of press. She takes a modern approach to PR and uses a mix of media strategies including a unique take on influencers as press.
She shares her tips and tools on how to get media for your eCommerce business.
- 5:16 What’s exciting in PR right now: getting back to live events
- 7:25 Running PR with a small marketing budget
- 9:24 Earned media vs affiliate marketing
- 11:13 How to know when your brand is ready for a PR strategy
- 12:21 Where to start when building a press list for PR
- 14:46 Tools to keep track of your PR lists
- 16:44 Writing content that gets picked up
- 19:49 The types of content that work well for PR
- 23:29 Shifting to be a story brand over a discount brand
- 25:33 Applying design thinking principles to your business
- 30:34 Avoiding burnout and staying focused
- 34:07 Influencers as media contacts
- 39:41 Channels that work well for an influencers using a media strategy
- 42:38 The biggest mistakes people make in influencer marketing
- 44:42 Metrics & KPI to track for influencer marketing
- 47:00 Using PR as social proof
- 48:50 PR & influencer marketing without having to seed product
- 50:31 Why you need quality content and good creative