356: Support That is NOT Scalable: Surprise and Delight Your Customers with Something Unique

Ideas for customer support strategies that are NOT scalable to provide a truly unique and special experience for some of your customers. 

This episode is for people who want to go above and beyond for their customers. 

Why? Because your customer won’t remember that your site was easy to navigate. The things that make a brand stand out and memorable are the experiences - these are the things that people share with their friends & this is what keeps people coming back.

Episode Highlights:

• 5:11 Send surprise gifts in the mail to delight your customers 
• 8:36 Give behind the scenes access to your product and brand 
• 11:48 Have your customer team perform random acts of kindness
• 13:38 Record personalized videos to thank customers 
• 15:46 Reward your customers “in the wild”
• 18:18 Have all your employees spend a day as a customer support rep 
• 19:00 Founders replying to emails or answering the phone 
• 22:52 Add small gifts to your packages 

Resources:

• SocialBlade - tool to find more information about social accounts
• The Brand Growth Membership (Get Austin Brawner's help to scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes