The Ecommerce Influence Podcast

Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better. 

Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC. 

He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers. 

What You’ll Learn From This Episode:

  • When international expansion is a good idea for scale
  • How to think about influencers and track the revenue they bring in
  • How to simplify your KPI sheet and metric tracking to build a better brand

Resources:

Direct download: EI_378_MaxRast.mp3
Category:general -- posted at: 3:00am CST