Thu, 24 July 2014
021: Using Partnerships As An eCommerce Growth Channel - Andy Forch & Richard Greiner, Huckberry.com
Andy Forch and Richard Greiner are the co-founders of Huckberry, an online shop, journal and brand discovery site for guys with taste.
Their focus at Huckberry is to inspire their readers to lead more active, adventurous, and thoughtful lives while providing cool gear with inspiring stories and at insiders' prices.
They've built a large community of loyal followers where 40% of their visitors return to their site more than 10x per month and their email open and click thru rates are 5-10x the industry average.
A big reason for their success is that they're using partnerships as an ecommerce growth channel while building build their community, and in this episode we’re going to get some more insight into how they do this and what it's meant for the growth of their business.
Topics Discussed Throughout This Interview
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Direct download: EI021_Andy_Forch.mp3
Category:general -- posted at: 1:00am CDT