Thu, 31 July 2014
023: How to Improve Your eCommerce Conversion Rate Optimization Process - Chris Goward, WiderFunnel.com
Chris Goward, the Founder and CEO of Wider Funnel, is one of the world’s leading experts in website and ecommerce conversion rate optimization.
His company helps clients like Google, Electronic Arts, Iron Mountain, Magento, BuildDirect.com, and many others lift online results by up to 400% for lead generation, ecommerce, and affiliate companies by using the LIFT Model and the Kaizen Method.
Chris has presented on website and ecommerce conversion rate optimization at 100+ events in 30+ cities globally, including conferences like Search Engine Strategies, Search Marketing Expo, European Conversion Summit, and much more. He’s also been invited to speak on behalf of companies such as Google, Magento, Citrix, MarketingProfs, Unbounce and Optimizely.
In 2013, Chris authored “You Should Test That!“, his Amazon best-selling book that shows how leading companies are using marketing optimization techniques to dramatically lift their website revenue, and it’s recommended by highly-acclaimed thought leaders like Avinash Kaushik (also a guest on this show), Neil Patel, and executives from Microsoft, Dell, and Google.
In this episode Chris talks to us about ecommerce conversion rate optimization for companies looking to go from $1 million to $10 million in revenue.
Topics Discussed throughout this interview
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