Thu, 21 August 2014
029: Thinking Small Won't Buy Jet Fuel: Contrarian Ecommerce Strategies From The Queen Of Conversion - Amy Africa, EightbyEight.com
Amy Africa is the CEO of EightByEight Marketing has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years.
She is one of the best web marketers today because she combines incredible direct marketing skills with proven web techniques and some contrarian ecommerce strategies, getting her hired by 92% of fortune 500 companies.
Amy has been widely published in industry magazines and e-zines. She’s an engaging, entertaining speaker, and has been featured at web conferences around the globe. Her depth of knowledge, backed by intensive field-testing and web user studies, has earned her the reputation of "a voice to be heard" on Internet topics ranging from site improvement, traffic building and SEO to analytics and email marketing.
Amy has pioneered many successful web marketing initiatives in navigation, email marketing, shopping carts and abandoned carts that are making her clients much more profitable.
The best part? She chats with us while on her private plane from the east coast to California.
Topics Discussed Throughout This Interview:
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