Thu, 4 September 2014
033: Optimizing Ecommerce Site Navigation & The Most Profit For Dollar, But Most Underutilized, Ecommerce Marketing Channel - Matt Bailey, Site Logic
Matt Bailey is an online business strategy consultant with a significant amount of experience, expertise and success when it comes ecommerce site navigation optimization.
His knowledge in online business ranges far and wide and he has taught Google employees to understand Google Analytics, consulted with Experian on how to present data and presented online marketing training to both Proctor & Gamble and Johnson & Johnson, successfully dismantling the complexity of online marketing into practical, understandable concepts for everyone.
He has 20 years of online marketing experience and has consulted with companies like Google, Hilton International, Gerber Life, Experian, Disney, American Greetings, Toys R Us, and more many more.
Matt also has a passion for education and developing online marketing professionals which he does through his teaching at Market Motive, withLynda.com, as adjunct faculty at Rutgers University, and even through his book Internet Marketing: An Hour a Day.
Topics Discussed Throughout the Interview
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