Thu, 30 October 2014
045: "There's No Such Thing As An Impulse Purchase," Apply The Jobs To Be Done Framework To Your Ecommerce Store For More Sales - Chris Spiek, The Re-Wired Group
The attributes of your buyer persona are not why a customer buys, it's the situation they currently find themselves in and need your product to complete a "job." Scrap the buyer persona and apply the jobs to be done framework to your ecommerce store.
Chris Spiek is a Partner and Co-Founder at The Re-Wired Group, where he helps companies use the Jobs To Be Done (JTBD) framework to enable people to develop products that consumers love to buy and use.
He’s a technology executive with a background in Product Development & Innovation, interactive Marketing Strategy, Disruptive Innovation, Sales & Marketing Strategy, and Web Application Development Chris has been studying, refining, and applying Jobs To Be Done across a variety of industries for over 10 years including software, education, consumer-packaged-goods, healthcare, e-commerce, and more.
He has taught Jobs to be done to teams in small startups and huge Fortune 500s, including a few companies you might know, Mailchimp, Basecamp, and Intercom.
In this episode Chris teaches you how to apply the jobs to be done framework to your ecommerce store.
Connect With Chris On Twitter (@chriscbs)
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Direct download: EI046_Chris_Spiek_REV01.mp3
Category:general -- posted at: 1:00am CDT