Thu, 30 April 2015
The impending death of traditional retail has been predicted numerous times in recent past, but in 20 years of ecommerce in the US only two ecommerce companies of meaningful value have been created: Amazon and Ebay.
Ecommerce is no longer about throwing up a quick store and sourcing from Alibaba, hoping to ride the "ecommerce gravy train" to riches.
It’s about building a real business, a brand, that is going to last through the turbulence of an ever-changing internet and retail world and takes you into the next ecommerce world we’re heading into.
The problem is, "ECommerce Is A Bear"...a big gnarly one. One that can crush you.
Today's episode is a reading of an article by one of the smartest, most successful ecommerce brand owners, Andy Dunn of Bonobos.
In this episode he talks about four specific strategies to help you build a brand that can "fend off" the grizzly (a few of which we've been talking about a lot lately). It’s really a culmination, a summary, of what we’ve been teaching you over the past 70+ episodes of Ecommerce Influence.
"In two decades of e-commerce in the US, we have produced only two standalone e-commerce companies of meaningful enterprise value: Amazon and eBay. One went public in 1997, the other in 1998. We haven’t had an IPO of an e-commerce company that has gotten to a two billion of market cap in fifteen years, let alone double digit billions."
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Austin & Chad!
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