Thu, 29 October 2015
097: Sean Kelly, Snack Nation - How To 15x A Subscription Ecommerce Model Business (& Why It Can Work For Any Ecommerce Business)
Are you tired of the chasing down one-time transactions? Do you want more predictable revenue? Then a subscription ecommerce model might be what you need.
Just because you sell sunglasses or messenger bags or some other kind of apparel doesn't mean a subscription ecommerce model won't work for your business. In fact, it's quite likely that it will work for you...once you make a small mindset shift.
This is a special episode for us as it brings us back to our humble beginnings. Both of us planted our entrepreneurial roots and cut our marketing chops at Sean's company HUMAN Healthy Vending. Without this experience, we wouldn't have been able to successfully grow our business in the way that we have.
It's amazing how things come full circle now as we chat with Sean about how they've been able to take their healthy snack delivery business and apply the subscription ecommerce model to be able to grow 10x in just 9 months.
What's even more incredible is that they've taken an outbound sales team approach that you find in typical b2b/c businesses and applied it to ecommerce, which they credit much of their massive success to. It's a bit counterintuitive when you think about ecommerce in the typical way, but that's why this podcast is awesome.
It gave us a chance to learn of new, out of the box ways to grow an ecommerce company.
Key Takeaways from the Show