009: Bootstrapping A Successful Ecommerce Business From His Dorm Room & The Importance Of Customer Service In Ecommerce - Sam Franklin, Greenvelope

Sam founded Greenvelope back in 2008 in his college dorm room after raising initial funds from pressure washing driveways and delivering pizza, and he put $50,000 towards his dream of disrupting the electronic invitation industry. In this episode, Sam talks to us about how he bootstrapped Greenvelope from his dorm room into a successful ecommerce business and what he's learned along the way, how to have personable, yet automated, customer service that brings in raving reviews, a split test that gave him a 10% sales boost, plus a lot more.