027: Boosting Conversion By 300% With Qualitative And Voice Of Customer Data - Sean Ellis, Qualaroo

While Analytics packages tell you what people are doing on your website, Qualaroo can tell you why they are doing it by capturing qualitative and voice of customer data. Or even more important, why they aren't doing something.

Sean Ellis’ is the CEO and co-founder of Qualaroo Insights, a qualitative insights solution triggered by onsite user behavior to collect visitor intelligence for driving faster conversion rate optimization.

Qualaroo is used by major companies like Shopify, Yahoo, Vimeo, Groupon, and intuit to help them gain better “voice of the customer” (VOC) intelligence that they can’t get from their analytics tool.

Additionally, Sean has been a marketing executive for huge companies like Dropbox, Eventbrite, and LogMeIn, he’s currently an advisor to Kissmetrics, and he runs a very popular marketing blog and community for startups called Growth Hackers.

In this episode Sean talks to us about how you can use qualitative insights to convert more of your visitors into paying customers, and how one of his experiments resulted in a 300% boost thanks to VOC.

 

Topics Discussed Throughout This Interview:

• What qualitative and voice of customer data means to ecommerce companies.

• Test 10 different ideas for one answer, but can get that answer via voice of customer.

• What is Growth Hacking and why does it matter?

• Growth hacking for physical product businesses.

• Sean’s experience as the first marketing hire at Dropbox (and why they grew so quickly).

• Effective referral marketing and how to translate it to ecommerce.

• 300% increase in conversion thanks to voice of customer/qualitative.

 

Links/Resources:

• Sean On Twitter

• Qualaroo

• Growth Hackers

• Kissmetrics

 

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