Thu, 23 October 2014
044: Build Your Ecosystem So That You Own As Much Of The Ecommerce Customer Experience As Possible - Ken Johnson, Manpacks
If you own the ecosystem and the ecommerce customer experience, you'll be able to withstand the onslaught of changes on rented land like Google Adwords and Facebook.
Ken Johnson founded Manpacks with business partner Andrew Draper in 2009, and he attributes most of their success to a relentless focus on owning the ecommerce customer experience.
Manpacks is considered the first American subscription ecommerce service offering men's essentials, shipping men’s basic needs like socks, underwear, razors, and toiletries on a quarterly schedule or on demand. Their primary customers are busy guys who want to cross these things off the to-do list while discovering new, better products to use.
Manpacks has been featured in The New York Times, The Huffington Post, NPR, ESPN Radio, NBC, Maxim, The Boston Globe, Inc., and The Tampa Tribune.
Topics Discussed Throughout the Interview
Links / Resources
Ken's Twitter (@kenjonson)
Getting Real by 37 Signals (Book)
Subscribe & Review
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.
Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Austin & Chad!
Follow on Twitter:
Direct download: EI045_Ken_Jonson.mp3
Category:general -- posted at: 1:00am CDT