Thu, 30 October 2014
045: "There's No Such Thing As An Impulse Purchase," Apply The Jobs To Be Done Framework To Your Ecommerce Store For More Sales - Chris Spiek, The Re-Wired Group
The attributes of your buyer persona are not why a customer buys, it's the situation they currently find themselves in and need your product to complete a "job." Scrap the buyer persona and apply the jobs to be done framework to your ecommerce store.
Chris Spiek is a Partner and Co-Founder at The Re-Wired Group, where he helps companies use the Jobs To Be Done (JTBD) framework to enable people to develop products that consumers love to buy and use.
He’s a technology executive with a background in Product Development & Innovation, interactive Marketing Strategy, Disruptive Innovation, Sales & Marketing Strategy, and Web Application Development Chris has been studying, refining, and applying Jobs To Be Done across a variety of industries for over 10 years including software, education, consumer-packaged-goods, healthcare, e-commerce, and more.
He has taught Jobs to be done to teams in small startups and huge Fortune 500s, including a few companies you might know, Mailchimp, Basecamp, and Intercom.
In this episode Chris teaches you how to apply the jobs to be done framework to your ecommerce store.
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