The Ecommerce Influence Podcast

Making the decision to outsource your paid social to an agency can be tough.

It’s a big decision to hand over the reigns of your social advertising to someone outside of your business, and one of the questions Andrew and I get a lot is, “when is the right time to hire an agency?”

Today we address that question, as well as the specific questions to ask when you’re vetting your agency (and the answers to look for), and what you can do as a client to ensure you have a great relationship with your new partner.

Episode Highlights:

  • 4:41 The first thing you need to do before you hire an agency.
  • 7:00 Andrew's calculation for determining whether or not it makes sense to hire an agency to manage your ads.
  • 12:24 If you don’t want to do the math, why you should at least be tracking your time.
  • 16:11 The first question to ask when vetting an agency: Do you manage my ads in my own ad account or in your business manager?
  • 18:29 Question #2: Who is in charge of creating the creative?
  • 21:48 Question #3: What are your best performing look-a-likes or audiences?
  • 22:38 Question #4: How do you normally approach mid-funnel targeting?
  • 24:29 Question #5: What previous experience do you have and can you show me results?
  • 25:46 Question #6: What are the expectations for performance?
  • 27:40 Why you have to be careful as a business owner with over promises from agencies.
  • 31:08 Question #7: What are your best clients doing and what do you expect us to do if we want to perform like your best clients?

Links and Resources:

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Sponsor: Klaviyo

Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

Direct download: EI_188_Hiring_An_Agency.mp3
Category:general -- posted at: 3:00am CST

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