Tue, 5 March 2019
The customer purchase journey is no longer a linear path.
SEM and YouTube advertising have changed not only the way consumers find products, but also how businesses track where purchases come from.
Today we’re joined by returning guest and CEO of OMG Commerce, Brett Curry. Brett shares his expert advice on where to get started with search-driven advertising, the resources to better understand attribution from each channel, and how you can use SEM, Google Shopping and YouTube to increase customer lifetime value.
Links and Resources:
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Direct download: EI_189_Brett_Curry.mp3
Category:general -- posted at: 3:00am CDT