The Ecommerce Influence Podcast

If you’ve been having issues with Facebook recently, you’re not alone.

My Twitter feed has been blowing up with people talking about the problems they're having and screenshots of breakdowns and errors.

So in today’s bonus episode, Andrew and I provide some background on how these Facebook issues started, what changes are here to stay, and what you can do to manage your clients' (or your own) expectations.


Episode Highlights:

  • 2:42 When the Facebook issues started and the problems we’re seeing.
  • 6:07 Andrew’s theories on why this massive disruption is happening on Facebook.
  • 8:50 The 4 things you can do to help your client or team when confronting these Facebook issues.
  • 9:18 #1: Show them the data to prove you’re taking action to stabilize the account.
  • 10:18 #2: Send your client this podcast.
  • 11:01 #3: Let them know it’s not permanent.
  • 12:02 The macro trend that’s going to continue on Facebook even after the current issues are addressed.
  • 12:52 #4: Communicate the importance of quality creative and great UX both on Facebook and your website.
  • 14:08 Other channels to consider for diversification and stability.
  • 15:47 The bigger question you should be examining in relation to your business model as Facebook costs continue to rise.
  • 17:47 Why these issues actually present a great opportunity for you or your clients.
  • 18:41 The Facebook and Instagram Pro Ad Buyers Industry Group.

Links and Resources:

Become a Member:

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to for more information. Can't wait to see you guys on the inside.

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If you aren’t already a customer, head over to and you’ll get a free trial + priority on-boarding.

Direct download: EI_Bonus_What_Is_Going_On_With_Facebook.mp3
Category:general -- posted at: 3:00am CST