Tue, 28 May 2019
Advertising plays a big role in any ecommerce strategy. So what do you do if your brand is banned from advertising on Facebook, Google, and Amazon?
That’s the challenge faced by Chad Lio, Director of Marketing for Veritas Farms, a company that sells CBD. While not technically regulated by the FDA, there are still many limitations when it comes to advertising CBD.
Today Chad joins us to talk about Veritas Farms’ multifaceted marketing approach, and how they successfully drive sales, despite being banned from some of the top ad platforms. He’ll share what’s working for them with influencer marketing, media buying, SEO, and more, and the critical role research plays across their entire strategy.
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If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.
That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside
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Direct download: EI_201-Chad_Lio_v3.mp3
Category:general -- posted at: 3:00am CDT