The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

When you talk about scaling up in ecommerce, Facebook ads are often the first thing on most business owners’ lists.

Today Andrew shares the exact steps he followed to help a client scale from $500/day to $15,000/day in ad spend in 30 days. He talks about what you need to do before you start scaling and the steps to follow as you grow.

If you’re ready to dive deep into the weeds of your Facebook ad account, build new audiences, test new placements, and explore bidding options, this episode is for you.

Enjoy!

Episode Highlights:

  • 3:22 Words of caution when you hear someone say there’s only one way to do something.
  • 9:20 How to establish your baseline before you start scaling up your Facebook ads.
  • 11:31 Preparing to address the creative gap as you scale.
  • 13:32 What’s worked for Andrew when it comes to images on Facebook and Instagram.
  • 15:50 Building your arsenal of audiences: what to test as your ads scale.
  • 17:45 Andrew's thoughts on how Facebook creates value-based lookalike audiences and potential audience overlap.
  • 20:42 The definition of horizontal scaling.
  • 21:05 The importance of testing different audiences to find the one that works best.
  • 23:55 How to set up an interest CBO with help from Google Analytics.
  • 25:25 Setting up your remarketing audiences as you scale.
  • 28:09 The most valuable thing that worked for Andrew’s client: top of the funnel Instagram stories.
  • 30:15 Andrew's process for setting up your Facebook and Instagram placements.
  • 32:00 How to bid effectively as you scale.
  • 35:10 How to approach ad account monitoring so you don’t kill your own progress.
  • 36:43 Campaigns with CBO vs. other campaigns: when to use it and when you might not want to.
  • 30:07 Austin shares his experience in running a campaign CBO as an experiment.

Links and Resources:

Become a Member:

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.


That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.

Sponsor: Klaviyo

If you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo.

If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.

Sponsor: Shoelace

Shoelace helps fast-growing ecommerce stores build brand equity, increase conversions and grow revenue using Customer Journey Retargeting by showing the right ad to the right people at the right time.

Shoelace is excited to announce its all-new integration with Klaviyo. This integration lets you seamlessly synchronize your marketing activity across your email and retargeting channels. Boost your email campaigns by automatically retargeting email recipients across multiple channels. Increase campaign engagement by showing ads to recipients who didn’t open or click an individual campaign. Most importantly, drive growth by effortlessly retargeting all of your Klaviyo lists and segments with personalized messaging.

To find out more visit ecommerceinfluence.com/shoelace and supercharge your email campaigns today.

Direct download: EI_202_Scaling20in203020days_Coalition.mp3
Category:general -- posted at: 3:00am CST

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